It took a month to make a lot of achievements.

Yi Yao is not satisfied, although the account traffic has stabilized, it is still very difficult to expand the scale of the project and increase sales.

For a medium-term account, there is limited room to increase the profit point.

Generally speaking, for an account with live streaming goods, it is basically impossible for the account operator to negotiate a very low price with the supplier due to fluctuations in traffic and sales at the initial stage.

However, after the account achieves a breakthrough in traffic and sales in the middle of the term, the operator usually lowers the price with the supplier again, and usually expands sales channels and increases sales through online celebrity distribution and opening a new live broadcast room with a new account.

For the current touch, although the funds are no longer tight, the scale of the company is too small after all, and if you want to expand the live broadcast room, you have to rent a new office space, which will be a lot of investment.

Yi Yao didn't plan to risk expansion in this situation, and cooperating with Yunchuang MCN Internet celebrities to do clothing distribution is obviously the wisest choice at present.

The higher the sales, the lower the ex-factory price of the garment, and the more room for operation there will be.

Early the next morning, Yi Yao went to Xinhua Garment Factory, thinking about talking to Zhao Xinhua about distribution.

Yunchuang has a high reputation in the industry, and its MCN live streaming team is also relatively mature, plus the plus-size women's clothing product category has been basically lived, and the market potential is very large, Yi Yao predicts that Zhao Xinhua will accept her distribution plan.

After all, selling goods in a live broadcast room is completely different from the effect of selling dozens or hundreds of live broadcast rooms at the same time, and a qualitative breakthrough will be achieved in sales, which is obviously a good thing for Yijiao and Xinhua Garment Factory.

Zhao Xinhua received Yi Yao very warmly, and in this month's time, Yiwi not only helped Xinhua Garment Factory solve the inventory problem, but also helped Zhao Xinhua withdraw nearly 300,000 funds.

But what Yi Yao didn't expect was that when she mentioned doing clothing distribution to expand sales channels, Zhao Xinhua didn't seem interested.

"You also know that our garment factory is small, with a total of more than a dozen production spaces, and I won't hide from you the daily output, less than 10,000. Now the sales of the offline line are not bad, basically can eliminate most of the production capacity, expanding the sales channel is of course a good thing, but that means we have to increase the production of parking spaces, assembly lines, this is a lot of investment, I am older, really not so much hard work. ”

Zhao Xinhua said this, Yi Yao obviously didn't believe it, if Zhao Xinhua didn't dare to take risks, he wouldn't have agreed to cooperate with Yiyi at the beginning.

"You really don't think about it anymore?" Yi Yao still asked again.

Zhao Xinhua shook his head: "Forget it, the future belongs to you young people, and I won't join in the fun with a bad old man." But ......"

Zhao Xinhua's tone changed, and he asked Yi Yao: "If you are willing to come to me, let's do it together, I am very interested, I am like this, what I don't hold in my hands, I don't know the bottom of my heart." Do you see what I mean? ”

Yi Yao smiled and did not respond.

At noon, Zhao Xinhua still stayed with Yiyao for lunch, and the specifications were even higher than last time. However, Yi Yao didn't let Zhao Xinhua settle the bill this time, she knew what Zhao Xinhua meant, Zhao Xinhua wanted to dig up the wall and let Yi Yao do it with him, but of course Yi Yao refused.

First of all, out of professional ethics, Yi Yao is now a touch of operation, at this time job hopping is equivalent to ruining a touch of the future, Yi Yao worked hard to achieve a touch of the current level, naturally I can't bear to destroy a wipe with my own hands.

In addition, although it is common for operations to be poached by Party A in the operation circle, most of them will ruin their reputation on the viewing platform, even if they can get a lot of benefits, it is not worth it in the long run.

The sales volume is here, and Yi Yao is still qualified to negotiate the price with Zhao Xinhua.

After eating for two hours, Yi Yao lowered the ex-factory price by one by one, helping Yiyi to gain greater profit margins.

Zhao Xinhua is also a shrewd person, a touch of sales has exceeded many of his big customers, and it is normal for the other party to propose to lower the price, not to mention, the cost of clothing Zhao Xinhua knows well, even if he suppresses a piece of five, most of the profits are still in the hands of Xinhua Garment Factory, he does not need to be more serious with Yi Yao on price.

Yi Yao didn't sign a pricing agreement with Zhao Xinhua last time, but this time Zhao Xinhua is still the same: "There's no need, the contracts are all for the living, we are also old friends, do we still need this?" Can't you believe me, or can't I believe you? ”

Zhao Xinhua said this, and Yi Yao didn't force it, after all, in the past month, Zhao Xinhua has not made a fuss about the price.

Of course, the reason why Yi Yao agreed so readily was because of the large sales of Yihua, and she was sure that Zhao Xinhua would not make a fuss about the price, after all, the current Yijiao could help Zhao Xinhua clear a lot of inventory pressure.

After getting the salary, the cooperation between Meng Chen and Linlin went to the next level, and Meng Chen's live broadcast status was much better than before.

Yi Yao is still the same as before, and she will teach her all about the operational problems in actual operation, which has greatly improved Linlin's operational ability.

Now Linlin has basically been able to complete a new project planning independently, and has a certain understanding of the hot spot sensitivity and product selection ideas of the reading platform.

In terms of operation, except for major problems, Yi Yao will basically let go and leave it to Linlin.

In the afternoon, Yi Yao spent an afternoon sorting out this month's data. Soon Yi Yao found a problem, for a live broadcast with goods number that does not have high requirements for video quality, 30% of the source of traffic in the live broadcast room comes from video drainage. Laymen may not understand the importance of this data, but Yi Yao knows that there is still a lot of room for improvement in the traffic of the live broadcast room.

In the past month or so, Yi Yao put almost all of his energy and operating costs on the drainage of the live broadcast room, and carried out live broadcast drainage through live broadcast square, reading plus and other methods, and did not pay enough attention to video drainage.

Now it seems that the drainage effect of account video on the live broadcast room is actually very large, if the video quality can be further improved, Yi Yao is almost certain that the traffic in the live broadcast room will go further.

For a viewing operation, controlling traffic is king. The drainage of the live broadcast room is costly and the operating expenses are high, and because the target users are not accurate, a lot of invalid traffic will be generated, resulting in a poor drainage effectiveness ratio.

Video drainage is not, because the video positioning of live streaming is clear, and it is designed to screen the buying crowd. Most of the users who enter the live broadcast room through the account video have a clear purchase intention, which is easy to promote sales.

Therefore, Yi Yao is ready to make some breakthroughs in video and achieve the effect of increasing traffic through video drainage.

Yi Yao went to Zhang Bin and asked her if she had any new shooting ideas, Zhang Bin is a beginner in photography, although he has a lot of ideas, but when it comes to real shooting, it seems a little impossible to deal with it.

"Sister Yi Yao, the previous videos are all set by the master, otherwise let's ask the master for help."

Zhang Bin reminded Yi Yao that if you want to make a big breakthrough, you must improve the video quality, and now it's time to hire a professional photographer.

In the afternoon, Yi Yao called Li Xiang and asked him if he had a friend who was looking for a job.

Li Xiang was a little puzzled when he heard it, and asked Yi Yao: "Is the video not enough?" ”

Yi Yao didn't hide it: "It's not insufficient, I want to improve the quality of the video, Zhang Bin, you also know that studious is studious, and photography ability is not enough." ”

Li Xiang paused for a moment and said to Yi Yao: "Otherwise, I basically don't have any night shooting to get off work normally, if you think it's okay, I'll go to your company after getting off work at night to help you carry it for a while, and you're also recruiting a new photographer here, and I'll leave when he takes up his post." ”

Yi Yao laughed evilly: "That's so embarrassing, it seems that I deliberately want to take advantage of you." ”

Li Xiang also smiled: "Brother, can we stop being so inkbloc?" If you're really embarrassed, just give me overtime pay. ”

Li wants to know Yi Yao's character, and really asks him to help for free, it's okay if the time is short, but Yi Yao will feel awkward after a long time. He didn't want the two of them to feel uncomfortable because of money, and he really wanted to help Yi Yao.

Without further ado, Li Xiang went to Yi Yao's company as soon as he got off work that night. When he went out, Li Xiang ran into Chen Lu, who was going to have a meal with Li Xiang.

Li Xiang looked very anxious, and explained to Chen Lu while starting the motorcycle: "Not today, I still have something to do, another day." ”

Chen Lu still asked: "Why are you in such a hurry?" ”

Li Xiang glanced at Chen Lu, and felt that this kind of thing that did not conform to the rules of Yunchuang was still known to fewer people, the better: "A friend hasn't seen him for a long time, and he made an appointment to have dinner together today." ”

Seeing that Li Xiang behaved very naturally, Chen Lu didn't think much about it, and took a taxi back to Sihui.