Chapter 55: The Storm Rises Again

Zhao Xinhua suddenly proposed a price increase, which Yi Yao never expected.

Moreover, Zhao Xinhua's price increase is very strong, and the original daily sales of more than 100 discounts of five yuan per piece have risen back, not to mention, but also added six yuan per piece.

The reason given by Zhao Xinhua is that the market has been bad recently, the price of fabrics has risen, and the wages of labor have also risen.

And when Qin Mo was about to use the matter of millet to shock Zhao Xinhua, he learned from the mouth of the factory worker that Zhao Xinhua had divorced his original partner some time ago and was now a bachelor.

Knowing Qin Mo's temper, Yi Yao hurriedly asked Yi Yao to go back to the company first, and they discussed countermeasures.

Qin Mo was not too impulsive this time, she knew that the price increase of clothing meant a decrease in profit points, and they did not have a supplier who could replace Zhao Xinhua at any time, so they could not compete with Zhao Xinhua.

Back at the company, Qin Mo's face was already ugly, presumably because of Zhao Xinhua's troubles.

Yi Yao didn't expect Zhao Xinhua to suddenly raise the price, she called her mother Ling Suhua to ask about the recent situation in the fabric market, Ling Suhua didn't say anything about the price increase of fabrics, Yi Yao knew that Zhao Xinhua had other ideas.

"What did Zhao Xinhua say?" Yi Yao asked Qin Mo.

Qin Mo's face darkened, "What else can I say?" The price is increased by 11 yuan per piece. ”

"He didn't say anything else?" Yi Yao asked again.

Qin Mo sighed: "That guy is probably going to eat us, I told him so many good things, this bastard refuses to go down a penny." Yi Yao, at this price, how much can we earn? ”

Yi Yao pays attention to live broadcast and sales data all day long, and the price comparison has already been done, and she naturally knows in her heart that if it is at this price, they will not make money at all.

"Can we sell it at a higher price in the live broadcast room?" Qin Mo asked very naively.

Yi Yao shook his head, this obviously didn't work.

The most basic way to play live streaming is to sell at a low price, and they are not selling bird's nest ginseng, which is very opaque, clothing, especially women's clothing, the selling price is relatively transparent, once the price advantage is lost, it is basically impossible to sell sales on the reading platform.

Although he didn't know the bottom in his heart, Yi Yao still calculated carefully, according to the current unit price, whether they could make money when the ex-factory price increased by 11 yuan.

After spending half an hour carefully calculating a few times, Yi Yao's mood suddenly fell.

"At this price, our monthly income will not exceed 20,000."

When Yi Yao said this, Qin Mo realized the seriousness of the problem, and his face became more and more ugly: "Then what should I do?" The live broadcast has just picked up, is Zhao Xinhua deliberately targeting us? We can't afford to lose money. ”

At noon, Yi Yao went to Xinhua Garment Factory to see Zhao Xinhua again, even if she was both soft and hard and even took out a cooperation contract, Zhao Xinhua still didn't buy it, and was determined to increase the price.

Only then did Yi Yao realize that he had made the most fatal low-level mistake: he did not sign a pricing agreement with Xinhua Garment Factory, and Xinhua Garment Factory's current price increase is not considered a breach of contract.

Realizing that it was impossible for Zhao Xinhua to retreat, Yi Yao knew that there was only one way to change suppliers at the moment.

For Yimai Studio, there is only one good news now, that is, the data of viewing and bringing goods for more than a month is very beautiful, and with the current sales level, it is not difficult to find a supplier who is willing to cooperate again.

But obviously, Yi Yao still thought about the problem simply.

First of all, the garment factories with independent designs are basically large factories, and their offline business volume has basically met the sales demand, and there is no strong intention to cooperate.

Moreover, at that time, the low-price strategy of reading live streaming caused resistance from many large manufacturers, who rarely cooperated with live streaming projects, and even if they did, they basically did it themselves. First, they can maintain the price of clothing, maintain the stability of the price of the clothing market, and ensure their profit margins; Second, doing your own live broadcast is also conducive to accelerating the process of corporate branding.

There is no independent design, and the only way left is OEM OEM to go, but in that case, a touch of clothing styles and patterns to design, but also to register trademarks, which is equivalent to increasing the upfront cost, although Yi Yao has learned clothing design, but to do it on the live broadcast with goods, it needs a mature team to support, and the extra cost is still not a touch of this kind of small company can afford.

The possibility of copyright disputes is buried without independent design, and Yi Yao still minds this point. After all, after so many years of operation, Yi Yao knows very well that there are people who make money from copyright infringement. If you don't make money with less sales, these people won't target you, and if you make money with high sales, these people will talk about copyright, either compensate a large amount of copyright fees, or go to court.

In the afternoon, Yi Yao and Qin Mo went to many garment factories, but they didn't get anything. Either there is no independent design, or the style is old and sold in inventory, which is obviously not suitable for the positioning of the account.

At five o'clock, seeing that things had not taken a turn for the better, Qin Mo simply went directly to his uncle Zhang Yunchuang, wanting Zhang Yunchuang to put pressure on Zhao Xinhua.

What Qin Mo didn't expect was that Zhang Yunchuang didn't plan to meddle in the pricing matter.

"It's not that I can't do this, a small factory like Xinhua Garment Factory, if I put pressure on him, he will definitely be willing to reduce the price. But have you thought about it, Qin Mo, if your uncle relies on this method to suppress prices, who will dare to cooperate with Yunchuang in the future? Ruined Yunchuang's reputation, can you afford this responsibility? ”

Zhang Yunchuang said very much, Qin Mo begged coquettishly: "I'll organize a dinner with Zhao Xinhua, you can help me say two good words, it's always okay, right?" ”

Although Qin Mo's request was not excessive, Zhang Yunchuang still did not agree: "Qin Mo, do you know why your mother, my sister, will give you money to open this company?" Are you short of money? We just want you to have something to do, you can start your own business and experience the difficulty of starting a business, someone will help you solve it, so what are you doing to start a business, we just give you money directly? ”

For the next few days, Yimai was completely closed.

The new supplier has not yet been determined, so there is no way to start the live broadcast. The live broadcast room, which had just improved, was instantly beaten back to its original shape.

Originally, Meng Chen was going to go to work and live broadcast the next day, but he didn't expect to receive a notice from Linlin the night before, saying that there were some problems and let him rest for a few days.

A sudden change made Linlin, who was still a little shaken before, completely determined, although she didn't have to go to work the next day, Linlin still called Yi Yao and euphemistically said that she wanted to go to a new company for development.

It's not the first time that Yi Yao has encountered the matter of flying separately when the catastrophe comes, not to mention that in the operation circle, the operation has always followed a good project, and now that the project has a problem, Linlin can understand that Yi Yao wants to go.

Before Linlin left, Yi Yao still helped her settle her salary for the past few days.

It's just that when Yi Yao asked Linlin where her new company was, Linlin hesitated for a long time, and finally didn't say anything.

It took nearly a week for Yi Yao to reluctantly find a suitable supplier.

This "suitability" is indeed very reluctant, and there is basically no advantage in the clothing version, which means that the activity must be strong in order to retain users.

As a result, although the ex-factory price is very low, the profit margin left for Yiyao operation is not large. The only good thing is that there is a lot of inventory, and Yi Yao doesn't have to worry about supply problems.

Selling inventory is the most helpless choice for reading operations, and no one will take this road unless it is absolutely necessary. But even if this hurts dignity, Yi Yao has no better way now.

However, just when Yi Yao persuaded himself to put down his posture and make money, Meng Chen had an accident.

In the evening, Yi Yao called Meng Chen to inform her that the broadcast would start tomorrow, Meng Chen's mobile phone couldn't get through, and this was the case after several calls.

At first, Yi Yao didn't think much about it, thinking that Meng Chen's mobile phone signal was not good, until the next morning, when Yi Yao called again, the phone prompted that the call dialed was an empty number.

Meng Chen's mobile phone number was cancelled.