Chapter 58: What's the Plan?
The first venture, the first project, the beginning of the storm, a complete failure.
Although Yi Yao and Qin Mo did not give up, Yi Yao knew very well that they had to sum up their lessons to avoid falling in the same place.
Yi Yao knew that they had made a lot of mistakes, but there were a few important ones.
The first is the contract, if the pricing agreement was signed with Zhao Xinhua at the beginning, Zhao Xinhua would not have grabbed the handle on the price now, and even directly led to the halving of the live broadcast project; In addition, it is to prepare with both hands, Qin Mo and Yi Yao are the kind of people who can do things as soon as their minds are hot, but this time they only thought of success, but they didn't expect failure.
So when the plus-size female Zhang account was out of stock and short of people, they didn't even have room to fight back.
If they had mastered some Internet celebrity resources and sources in advance, even if Zhao Xinhua reversed course, they would have a chance to breathe and mediate.
Qin Mo must be the most unhappy one, and the stop of the live broadcast means that Qin Yanshan's bamboo weaving products have no chance to be sold online, and the traditional craftsmen in the Heiquan community who have just seen hope must be very disappointed in their hearts.
If it was before, Qin Mo must have looked discouraged, but this time, Qin Mo did not look too lost.
Yi Yao is still there, Zhang Bin is still there, and even Li Xiang has been helping them with ideas!
So many people are here, it's just a fresh start.
Therefore, when the news reached the Heiquan community, Uncle Zhang and Qin Yanshan had not comforted Qin Mo, but Qin Mo told them proudly: "Don't worry, we are preparing to get a new account, and our bamboo crafts will continue to be on the shelves." ”
Yi Yao took the studio off for a few days, she had to learn some lessons and prepare some time for a new account.
Even if the recruitment of anchors and operations can be done in advance, Yi Yao still wants to slow down, after all, the last time was because he was too anxious, which led to a mess.
Zhao Xinhua's side.
The corporate account of Xinhua Garment Factory has been opened, the anchor has Xiaomi and several of her friends, the operation has Linlin and Chen Lu hidden behind it, and even Li Qian, who has ready-made experience in shipping and making orders.
A complete live broadcast team has begun to see scale, and Zhao Xinhua is willing to spend money, equipment, costumes, props, live broadcast room, studio, and pre-operation expenses, Zhao Xinhua directly took out 2 million.
Yi Yao's live broadcast account has helped Zhao Xinhua open the way, and Linlin has also mastered a lot of specific operation methods.
Therefore, Zhao Xinhua did not plan to bring goods in a single live broadcast room, but prepared to start seven or eight accounts at once, and the matrix live broadcast completely opened the sales channels of "plus-size women's clothing" in the reading platform.
A few days ago, Zhao Xinhua deliberately found Chen Lu and invited Yunchuang's anchor training teacher to train Xiaomi and her friends.
In addition, he also used high salaries to poach a few experienced anchors from other MCN companies, Zhao Xinhua is very ambitious, since he wants to do it, he will simply play with a big ticket.
A touch of video drainage in the later stage has brought a lot of traffic to the live broadcast room, so Linlin's suggestion is not to do pure physical videos at the beginning, let a few beauties appear on the show, as long as the content positioning is done, the early video drainage can also have a good effect.
Although it seems that this method is more time-consuming and requires the cooperation of a professional camera crew, once it has a drainage effect, it can help seven or eight accounts save a lot of operating costs.
Zhao Xinhua is quite sensible, he doesn't understand operation, so he doesn't participate in operational matters, let Linlin discuss with Chen Lu, as long as Chen Lu agrees, he has no opinion.
Linlin was a little unhappy, after all, she was now the head of operations, and Chen Lu was just an outsider, so she had to listen to Chen Lu's opinion on this kind of thing.
Knowing that Zhao Xinhua didn't fully trust herself, Linlin didn't complain, as long as these accounts could go smoothly and Zhao Xinhua saw her ability, Linlin could completely gain a firm foothold.
Linlin called and told Chen Lu what she thought.
Chen Lu thought for a moment, and did not object to Linlin's opinion, and asked her: "What is the content filmed?" ”
Linlin: "Cross-dressing, the cross-dressing card video drainage effect made before is very good, it can show the highlights of the clothing, it can also attract user traffic, and it ...... It's not too difficult to shoot. ”
Chen Lu still didn't object, but just suggested: "I think we can let go of the scale a little, as long as it is not exposed, the larger the scale, the greater the flow, you should understand this." ”
Linlin knew that Chen Lu wanted to take the route of rubbing the sidelines, and it was easier to attract traffic and facilitate transactions through ambiguous, explicit, and sexy videos.
But this piece has always been the yellow light area of the reading platform, and the attitude of the platform is not allowed or not.
"It's good to be so good, I'm afraid...... Wouldn't it be if the platform would be strictly inspected one day? ”
Linlin was worried, but Chen Lu was obviously prepared: "You can go to the current dance area to see how many people are playing side ball." I have been in operation for so many years, and I have learned a sentence: starve the timid to death and support the bold. It takes courage to do operations, especially the head of operations. ”
Chen Lu's words are Linlin's weakness, she is now being despised by Zhao Xinhua, if she even tiptoes in her movements, I am afraid that she will really be misunderstood by Zhao Xinhua.
Chen Lu didn't add another sentence: "If the platform really wants to crack down, is it possible that the platform will cut off its arms and cut off the business of the entire dance area?" That's a big piece of fat. ”
Linlin thinks that Chen Lu has a point, half of the sky is now on "beautiful entertainment anchors", if it is really cracked down, wouldn't a large number of anchors with the gimmick of "sexy and enchanting" want to switch to other platforms?
Linlin believes that Reading will not let this happen, so she can rest assured that she will play the side ball.
With this idea, Linlin's ideas were completely opened, and she was even ready to form a "Yanmar Heavenly Group".
Xiaomi's group of women who were originally open cooperated with Linlin's "Yanmar strategy" as if they had liberated their nature.
Hanging up the phone, Chen Lu's eyes were solemn.
In Chen Lu's heart, although she successfully broke Yi Yao's project, she was not comfortable, and at this moment, Chen Lu's mind was full of scenes of him and Yi Yao getting along in college.
If it weren't for Yi Yao, Chen Lu might not even have the opportunity to enter Yunchuang.
Chen Lu didn't regret it, Linlin asked her about content positioning, and Chen Lu helped Yi Yao.
That night, Yi Yao went to Chen Lu's house.
Chen Lu also seemed to expect Yi Yao to come today, and bought a lot of Yi Yao's favorite food in advance.
As usual, Yi Yao took off his shoes and jumped on the sofa to watch TV as soon as he entered the door, and his socks were also thrown on the sofa next to him.
To this day, Chen Lu is still not disgusted by Yi Yao's "unladylike" style, she is a woman with a habit of cleanliness, and she can still tolerate Yi Yao's misdeeds at home.
"I made what you love...... Spicy crayfish. ”
Yi Yao thought that Chen Lu had made a white chopping chicken, and was just about to sigh when he heard Chen Lu say the spicy crayfish, and his emotions immediately became excited.
During the meal, Yi Yao told Chen Lu about some of the things she had experienced recently, of course Chen Lu did not seem surprised, compared to before, she was more mature and steady.
"What's the plan?" Chen Lu asked Yi Yao: "Go back to Yunchuang, or ......?"
Yi Yao didn't hide it in front of Chen Lu, and said with a smile: "Start all over again, although the previous project failed, fortunately, we left more than 100,000 funds, with these funds, we can fight again." ”
Chen Lu looked thoughtful: "It's very hard for women to start a business, why don't you find a company to work in?" ”
Yi Yao didn't think Chen Lu's words were boring, pursed his lips and ate a bite of crayfish before saying, "Do you think I look like the kind of person who resigns himself to fate?" Finding a company to work for and messing around, that's not in line with my style. Don't look at this failure, in fact, I am very grateful to Zhang Yunchuang, if it weren't for him, I wouldn't know what I wanted to do. ”
The two chatted until late at night, seeing that it was already past twelve o'clock, knowing that Chen Lu would have to go to work tomorrow, Yi Yao closed the conversation box and went to bed.
The next day, when Yi Yao got up, Chen Lu had already gone to work, Chen Lu left breakfast, and went to the bubble tea shop downstairs to buy bubble tea and put it in the thermos bucket on the dining table.
also left a note: "Bubble tea, I will invite you to drink it in the future." ”
Yi Yao was surrounded by this warmth, and his heart instantly felt a lot more relaxed. In the past, she used to bring bubble tea to Chen Lu every day, but now she seems to be down, but this strong friendship is still the original taste.
After getting up and eating and making a few plans, Yi Yao felt that his mind was in a mess, so he simply put down the work at hand and went to Ling Suhua.
Qin Mo went to Beijing Interpretation College to find Meng Chen's dormitory, and the roommates also said that they hadn't seen Meng Chen for several days and didn't know what she was doing now.
went to the academy to ask the teacher, and even the teacher didn't know Meng Chen's whereabouts.
Qin Mo originally planned to report Meng Chen's fraud to the leaders of the academy, but thinking about the situation when he got along with Meng Chen during this time, Qin Mo finally relented.
Before leaving, Qin Mo left a phone number for Meng Chen's roommate, and when Meng Chen came back, she asked her to contact her, and by the way, she also bought some daily necessities for the female student.
Yi Yao didn't expect that Ling Suhua was already in a different situation now.