Chapter 63: Zhang Yan Visits
has been secretly brewing for so long, and Zhao Xinhua's most important live broadcast has finally started.
Chen Lu helped Zhao Xinhua a lot, and the anchor training lecturer from Yunchuang trained Xiaomi and several of her friends to excel, especially in setting off the atmosphere and interacting with users.
The account uses "Yanmar Tiantuan" as the core matrix to open eight live broadcast account numbers, and the video content is displayed with the help of the "edge ball" method that is most likely to attract the attention of male fans.
In the early days of the reading platform, there were many anchors who would attract traffic by means of walking away and subtle hints.
Because this method is easy to attract discussions and increase the number of followers, it will indeed bring good traffic to new accounts in the early stage. Moreover, because of Linlin's control, the scale of the video is well controlled, which not only satisfies the user's curiosity and beauty-hunting psychology, but also perfectly avoids the forbidden area of the platform.
Although the content positioning of the account led to the majority of people entering the live broadcast room being male, the surge in the number of viewers and the advantage in average viewing time soon triggered the platform's traffic overlay mechanism, and more and more people poured into the live broadcast room.
Coupled with the sufficient operating expenses given by Zhao Xinhua, Linlin also attracted many target groups to enter the live broadcast room through directional drainage.
Sexy, confident to show his figure, good at talking and chic, such an anchor personality also caters to the psychological needs of the "slightly chubby crowd" to a certain extent, and the sales of the live broadcast room have also increased qualitatively.
For the first live broadcast, Zhao Xinhua gave a great discount, and a plus-size autumn dress priced at 119 in a live broadcast room can be obtained for 68 yuan in Zhao Xinhua's live broadcast room.
Linlin is very thoughtful, although the live broadcast room has been suspended, the account is still there, and the fans are still there.
In the process of directional drainage, Linlin deliberately locked the benchmark account on a wipe of the account.
In this way, users who were originally fans of the account immediately turned into fans of their live broadcast room after seeing the price of clothing in the live broadcast room.
Treat a touch of profit as a welfare payment, and treat the new clothing that has not been listed as a profit payment, Linlin's operation ideas are clear and accurate, and the account number is amazingly fast.
In order to further increase the traffic of the live broadcast room and attract the attention of users, Xinhua Garment Factory has also designed a lot of "edge ball" content in the live broadcast room. For example, the anchor will change clothes at the live broadcast site, although only the shoulders and legs leave the country, but the entire undressing action is there, and the anchor will also deliberately put the changed clothes in the screen to attract the attention of more and more male fans.
In particular, a small number of black silk and lace bras left the country, which further strengthened the "hint content" in the live broadcast room, and the number of barrages soared, and the number of people online in real time continued to soar.
In terms of field control, Linlin already has a strong ability, especially after Yi Yao's careful guidance for more than a month.
The combination of entertaining content and live streaming of goods makes the live broadcast room of Xinhua Garment Factory have both entertainment and delivery attributes. Male users aged 30 to 40, who have the largest proportion, have become the main force in the live broadcast room to earn tipping fees.
And the chubby female users who are infected by the self-confidence of the anchors have also become the main buyers.
On the first day of live broadcast, although they only earned 2,000 yuan in the end, Zhao Xinhua and Linlin were very satisfied.
The inventory was all emptied, and the daily sales of the seven accounts soared to more than 3,000 pieces, with an average daily sales of more than 400 pieces in a single live broadcast room. And the reason why there is only a profit of more than 2,000 is because Zhao Xinhua invested 170,000 yuan in the operating expenses of this live broadcast alone.
On average, the number of real-time online users in each live broadcast room for the first time is stable at about 1,300, and the activity of such a live broadcast room will quickly increase the weight of the live broadcast room, and the operating expenses will gradually decrease in the future.
And once the weight of the live broadcast room is up, the traffic of the platform itself to the live broadcast room is enough to maintain the number of online people in the live broadcast room, which means that the operating expenses are thrown, and the daily profit of the live broadcast room of the horse breeding group matrix will be 100,000 or even more.
This is completely a level that Yi Yao's small-scale live broadcast room can't do, and even in terms of profitability, the live broadcast room of Xinhua Garment Factory can even compete with Yunchuang's project team.
Seeing the gratifying growth, Zhao Xinhua's confidence increased greatly. This time, he took out almost all of his family resources to do a live broadcast with goods, and saw that the investment had seen results, and Zhao Xinhua took out 100,000 yuan to reward everyone on the same day.
Linlin took 10,000 yuan, and Xiaomi and her anchor team also got 10,000 yuan in red envelopes each.
Even Li Qian, who was only responsible for placing orders and delivering goods, got a red envelope of 8,000 yuan.
Naked money inspires potential, and everyone works harder.
On Yi Yao's side, although the project is progressing slowly because it cannot find a suitable source of goods, everything is still moving forward step by step.
On this day, Qin Mo's mother Zhang Yan suddenly found Yi Yao and asked Yi Yao to eat in a restaurant next to the company alone.
Yi Yao was a little surprised, but he didn't think much about it.
At the beginning, Zhang Yan didn't say anything but asked about the company's recent development, she knew that because of the supply of goods, Yimai's current situation was not optimistic, but she was not worried at all. Because Zhang Yan has already seen that after such a long time together, Qin Mo has changed, he is no longer so irritable and willful, and even has a sense of responsibility.
Zhang Yan was very grateful to Yi Yao: "If it weren't for you, I wouldn't know what to do with Qin Mo?" Thank you, Yi Yao. You did Auntie a great favor. ”
Yi Yao didn't seem surprised: "It's okay Auntie, you can invite me to a few more meals in the future." These dishes are Qin Mo's favorite food, I called her over by phone, and it happened that she was not far from here. ”
As soon as Yi Yao took out his mobile phone, he was pressed back by Zhang Yan: "Yi Yao, Auntie wants to talk to you alone today." ”
Looking at Zhang Yan's expression, Yi Yao knew that she must have something to say, so he put the phone back: "You say, I'll listen." ”
At this time, Zhang Yancai looked a little nervous, looked at Yi Yao for a while, and then opened her mouth and said, "Auntie...... Pregnant. ”
Zhang Yan is pregnant.
On others, this is indeed a small thing, even a happy event.
But Yi Yao also became nervous immediately, she knew that although Qin Mo ignored Zhang Yan and even had some resentment towards Zhang Yan on the surface, she always thought that this Zhang Yan could get back together with Qin Yanshan, and their broken family could be reunited.
Zhang Yan was pregnant with Ni Dasheng's child, which meant that Qin Mo's hope had completely become a fantasy.
"Pregnant? Congratulations, I should give you a drink. ”
Yi Yao drank a glass of wine directly to hide his embarrassment.
Zhang Yan also saw Yi Yao's thoughts, and she continued: "I want to give birth to this child. I ......"
Yi Yao's face suddenly changed: "Auntie, I think you should tell Qin Mo about this matter in person, you make me very embarrassed by this." ”
Since Zhang Yan and Qin Yanshan divorced, they have been living in the house that Ni Dasheng bought for her, although the two are ostensibly husband and wife, they have not been married with a license.
The Ni family is also a prestigious family, and the Ni family, especially the old lady of the Ni family, does not allow people like Zhang Yan who have been divorced and have children to enter the Ni family.
Zhang Yan and Ni Dasheng have always maintained this awkward relationship, although Ni Dasheng's original partner has passed away, but it is actually reasonable to say that Zhang Yan was adopted.
Without a name, all relationships are so illegitimate.
For so many years, Zhang Yan has been working hard, in order to ensure the life of the mother and daughter, Zhang Yan not only has to fight wits and courage with the Ni family, but also tries her best not to let Ni Dasheng abandon her.
Although Ni Dasheng likes Zhang Yan, he can't disobey his mother's ideas, so after so many years, Zhang Yan has not conceived a child. Knowing that a few months ago, Zhang Yan suddenly saw a wrinkle on her face, and she fell into deep fear.
In order to stay by Ni Dasheng's side, and in order to make the Ni family accept herself, Zhang Yan made a bold move, she broke the condom in the drawer and had a relationship with Ni Dasheng when he was drunk.
Sure enough, Zhang Yan's menstrual affair did not come in the second month, and she hurriedly went to the hospital for an examination and confirmed that she was pregnant with a child.
More than a month later, Zhang Yan went for a re-examination, dragged a lot of relationships and found many people, only to learn from the doctor in a small clinic that it was a boy in her belly.