Li Xiang had the same idea as Qin Mo, since it had reached this level, why not give it a try and try it yourself?

Of course, Yi Yao is worried, bamboo products are not even divided into categories on the reading platform, and the difficulty of operation is obvious.

The most important thing is that this risk is completely beyond Yi Yao's control. Fortunately, everyone was happy, and if something went wrong, she couldn't be responsible for so many craftsmen in the Black Springs community.

Yi Yao's worries were really in front of him, but Li Xiang didn't think so: "Yi Yao, I think you have changed, when you were not afraid of heaven and earth before, you were much more chic than now." ”

Yi Yao pursed his lips: "How can anyone be chic all the time?" ”

Li Xiang smiled: "When you left Yunchuang before, did you think about what to do if you can't go back?" ”

Yi Yao looked puzzled: "No." ”

Li Xiang: "At that time, I didn't have any worries, why am I afraid of wolves and tigers now?" ”

Yi Yao sighed: "In the past, it was just me and Qin Mo, but now it's different, we are facing so many craftsmen in the Black Spring community, this burden is too heavy, I can't carry it." ”

Li Xiang just smiled slightly, and laughed for a long time before suddenly saying, "Yi Yao, how do you know that those craftsmen in the Black Spring Community will not support you like Qin Mo?" I don't think it's fair for you to think that way, at least not to them. ”

Li Xiang brought fresh ideas to Yi Yao, and also made Yi Yao and Qin Mo's thinking transparent all of a sudden.

Yes, it's already in this state, why can't you give it a go?

Qin Yanshan has already fallen out with Zhao Defa, Yi Yao and they are willing to do it, and the Heiquan community has at least a glimmer of hope for a comeback.

But if Yimo also rejected the Black Springs community, then they would have to wait for a way to disband.

Yi Yao was worried, but she had never thought about what the craftsmen in the Black Spring community thought, and whether they were willing to take the risk of trying it.

Qin Mo was also pointed, "Yes, Yi Yao, Li Xiang is right, we should at least listen to what they mean." We've made all the possible risks clear, and it's up to the people of the Black Springs community to decide for themselves, at least...... At least one chance. ”

Yi Yao herself didn't expect that Li Xiang's appearance would really change her attitude. In the past, she always wanted not to cause secondary harm to the Black Spring community, but in fact she was just evading responsibility and fearing failure. If you don't even have the courage to try, Yi Yao will really not be Yi Yao anymore.

The assistant was still filming, and Li Xiang followed Qin Mo and Yi Yao back to the Black Spring community.

Qin Mo asked Lao Zhang first, told Yi Yao's worries and the current situation, and asked Lao Zhang if he was willing to take the risk and give it a try.

Lao Zhang is naturally willing, at this kind of fateful time, any life-saving straw may be an opportunity for the continuation of the Black Spring community, and he will naturally not object.

Qin Mo went to ask Qin Yanshan again, although Qin Yanshan was already in decline, but when he heard that Yi Yao wanted to try to open the market for bamboo products by online operation, Qin Yanshan also inexplicably felt a hot current in his heart fill his body.

At around four o'clock in the afternoon, Lao Zhang summoned all a dozen craftsmen in the Heiquan community to Qin Yanshan's house, and a group of people discussed whether to make a last stand.

Most people agree, after all, the offline market has been in a situation where they have been in a bad situation for so long, and it may have a different effect if they switch to online.

But there are also people who ask the question: "What if sales are not good?" If we can't make money and can't pay our salaries, what will we eat next month? ”

"If that's the case, it's better to leave early, and we have time to find a new job."

“……”

The discussion became more and more intense, and eventually some people chose to leave, but the good news was that most people agreed to give it a go.

Most of the people who agreed were elderly craftsmen, and Yi Yao knew that they had helplessness in their hearts, and the helplessness caused by the situation of the Black Spring community, but Yi Yao knew better that they agreed to give it a go more because of their faith.

A traditional craftsman's belief in traditional craftsmanship.

The situation finally ushered in a huge turn for the better with the help of Li Xiang, and Yi Yao knew that she had a great responsibility, so she took every step very carefully.

According to the idea of traditional operation, if you want to make sales as soon as possible, the model of directly taking live broadcast is obviously the most effective. Ke Yiyao gave up this fastest and most "effective" way.

"Isn't it better to do live streaming directly?" Qin Mo asked Yi Yao.

Yi Yao shook his head: "It's different, if we make clothing, non-staple food, and daily necessities, I will also choose to live broadcast and bring goods." But the problem is that what we do is bamboo products, and the reading live broadcast platform does not even have a category of bamboo products, which can only show one problem: bamboo products have not been included in the platform yet, or in other words, the platform does not recognize the market of bamboo products on the reading platform. If we want to make bamboo products, we can only overtake in corners. ”

Qin Mo didn't know how to operate, but he was also a little anxious: "Lao Yi, can you stop selling Guanzi, what do you want to do?" ”

Yi Yao didn't give her idea right away, she needed time to think about the operation plan of the whole project.

In less than a month, the Black Spring community will face a situation where there is nothing to do, and there is not much time left for Yi Yao.

In the evening, Yi Yao's three plus Li Xiang all returned to a touch.

Li Xiang didn't go back to the company with the crew, but just called Chen Lu and said that he knew that Chen Lu and Yi Yao were best friends, and he thought that Chen Lu would happily agree to him desertion.

Chen Lu did agree, but obviously not happy.

It is Chen Lu's opinion to go to the Heiquan community to shoot, she knows that there are many wetland parks next to it and it is a good location for filming, but she ignores the reality that Qin Mo's father Qin Yanshan's handicraft workshop is in the Heiquan community.

He gave Li Xiang and Yi Yao the opportunity to contact without paying attention, and Chen Lu felt lost.

The four of them discussed from 5 p.m. to 11 p.m., still without a clear route.

Zhang Bin had no concept or interest in reading operations, and as soon as he returned to the company, he used the computer to edit the video footage he had taken in the past few days.

Generally speaking, the operating model of new categories usually comes in the form of large projects. Take the bamboo products in front of him as an example, the usual operation method is that Qin Yanshan has reached a cooperation with an MCN institution like Yunchuang, and MCN uses the matrix account to do new product test marketing.

First, the products brought by the live broadcast of the matrix account are rich in content, and the addition of bamboo woven products will not have an impact on the account even if the sales are not good.

Second, even if the final result is that the test sales fail, and it is determined that the new category is not suitable for the route of sales on the reading platform, the two parties will not suffer much loss if they are bound by the contract.

But at present, Qin Mo and Zhang Yunchuang are at a standstill, and the offline market of bamboo woven products has also been sluggish for a long time, and there will be no MCN agency willing to cooperate with the Heiquan community.

With a touch of this kind of small company operating a new category of products, compared with MCN institutions, there is an inherent disadvantage, coupled with the fact that small companies have a worse ability to take risks, and the project progress is becoming more and more tricky.

"There's a practice that can be tried, but it's very risky." Yi Yao said suddenly.

Although Yi Yao said that the risk was very high, Qin Mo still looked expectant: "What way, you say." Don't hold back, okay? ”

Yi Yao glanced at Qin Mo, and then said: "We can take the IP route, make the IP of traditional handicrafts, attract enough user attention, and then talk about the problem of product sales." ”

“IP？ What do you mean? Qin Mo still didn't understand.

Li Xiang understood what Yi Yao meant: "Don't do live broadcasts with item numbers, do IP accounts?" I think...... I think it's good! ”

IP accounts have always been the main force of the reading platform, because the account content positioning, character image, and video content are all focused on creating IP attributes, and such accounts are easier to achieve the effect of attracting fans with strong content attraction, high concentration, and strong personalization, and finally realize the transformation of fan economy.

But at the same time, compared with live broadcast with item numbers, it is more difficult to create IP accounts.

First of all, the excitement of video content requires unique and distinctive shooting skills and a mature cast with content, which requires sufficient capital investment in the early stage.

In addition, the IP account has high requirements for the content positioning of the account, such as the most common funny IP account on the reading platform, the daily funny traffic of the mother and child is occupied by a family in northern Shaanxi, if you want to be a benchmark IP account, you must find a new "user resonance point" in the daily life of the mother and child, the mother-child relationship is the foundation, and the funny is the keynote, and the new "resonance point" that can run through the video content can become a breakthrough for the sudden emergence of the army.

Of course, there are many more questions. For example, more demanding scripts, actors' performances, scene selection, picture processing, and so on.

Yi Yao came up with new ideas, but with them came more problems.

Although the previous live broadcast made Yiwipe earn more than 100,000 yuan, but if you really make an IP account, the money is obviously not enough.

At this time, Yi Yao suddenly saw Zhang Bin next to him, and he had already made a half-finished video clip from the previous shooting, and only the soundtrack was added.

Seeing the video screen on the computer screen, Yi Yao was inexplicably attracted to the past.

A traditional craftsman in his forties uses skillful breaking skills to fluently handle the bamboo in front of him, although the whole picture does not have any sound, but it gives people an inexplicable sense of warmth and quiet.

It seems that you can get out of this noisy and complex world in an instant, and give your heart a chance to get a moment of peace.

Traditional handicrafts, master and apprentice, handicrafts, daily life, home ......

Several key words kept bursting out in Yi Yao's mind, and her thoughts became clearer and clearer.

"I've decided, we'll make an IP account!"