For a long time before the broadcast, Yi Yao was helping Meng Chen plan the live broadcast content.

After thinking for a long time, Yi Yao still decided to let Meng Chen show his bamboo weaving skills, before the broadcast, the craftsman Song Shanhe had taught Meng Chen some simple weaving skills, and Meng Chen presented some simple gadgets, such as bookmarks, mobile phone holders, etc.

Entertainment content is the mainstay, and bamboo weaving skills are shown by the way. This kind of content planning can better stimulate users' interest in bamboo weaving skills, and can also stimulate some users' desire to buy.

For the first live broadcast, the traffic in the live broadcast room was not bad, and the number of real-time online people remained above 1,000.

Qin Yanshan, as the inheritor of Daoqin bamboo weaving, also entered the live broadcast room an hour after the broadcast, and explained some bamboo weaving processes and processes to readers.

But obviously, most of the users still came to Meng Chen, and only a small number of people asked how much the storage basket behind the anchor would sell.

Two hours after the broadcast, Yi Yao did not prompt Meng Chen to put products on the shelves, and several employees of the studio plus Qin Yanshan and others who had been paying attention to the live broadcast room were in a very low mood. If the product is not on the shelves, it means that it will take longer for the bamboo daily necessities produced in the Heiquan community to recover the cost, or even ......

Yi Yao didn't dare to blindly put on the shelves, and judging from the user portraits in the live broadcast room, most of the users in this time period were to meet Meng Chen's male audience, and blindly putting products on the shelves would only cause users' plans.

In the third hour of the broadcast, Meng Chen was already a little tired, but she finally saw Yi Yao hold up the KT board to explain the product, and her heart instantly improved a lot.

Through data analysis, Yi Yao knows that a group of stable account fans have been staying in the live broadcast room, and the number of female users around the age of 20 to 30 is gradually increasing.

The storage basket was put on the backstage, and Meng Chen also explained the advantages of handmade bamboo storage baskets in a rhythmic manner.

Yi Yao priced the refined profit storage basket at 35 yuan, while the rough traffic model was very strong, only selling for 20 yuan a piece.

I don't know if it is the recognition of traditional handicrafts, or the support for the anchor Meng Chen, the response after the product is on the shelves is unexpectedly good.

In just one hour, all the 300 coarse flow storage baskets stocked by the Heiquan community were sold out, and only a few dozen of the more than 500 refined profit storage baskets remained.

After another hour, all the fine knits were sold out.

When Meng Chen was about to go to the next broadcast, Yi Yao did not agree, but asked Meng Chen to take the craftsman Song Shanhe to show his bamboo weaving skills and continue to broadcast for an hour.

It was broadcast for seven hours for the first time, and Meng Chen's live broadcast ability has obviously increased a lot, with such a high-intensity live broadcast, Meng Chen did not have any major problems throughout the whole process, and he also mastered the rhythm of the field very well.

It was already more than seven o'clock in the evening when the broadcast ended, and as soon as Meng Chen came out of the live broadcast room, he ushered in a touch of applause and flowers from the team.

Everyone was very excited, because they knew that this battle Meng Chen had made a good start. Not only has the live broadcast effect of the account been guaranteed, but the sales of the storage basket have also brought confidence to the craftsmen in the Black Spring community.

In terms of the effect of the first live broadcast, Yijiao Studio was indeed successful, but Yi Yao still didn't dare to relax, this was just the beginning, and it was also a kind of support from the fans of the account for Meng Chen's first broadcast.

Only after the live broadcast sales stabilized that Yi Yao dared to really breathe a sigh of relief.

Yi Yao knows that the reason why bamboo daily necessities have not been classified on the reading platform is related to the product cycle, and the daily necessities category is the easiest category to sit up in the live broadcast of reading, and the reason is also related to the product cycle, but bamboo products are different.

Take toilet paper as an example, the life cycle of a pack of ordinary toilet paper is about one week to ten days, which means that no matter what kind of family, most of them will need to buy toilet paper in a week to ten days. These are the innate purchase users in the live broadcast room, as long as there are activities and activities, the purchase volume will always be maintained at a high level. What's more, such a live broadcast room doesn't have to spend too much experience to maintain the fan base, and the daily active users are more than 400 million, which has given them enough buying groups.

And bamboo products are different, want to bamboo storage basket, how long will its use cycle?

One month? Half? Or a year?

Longer product cycles have already brought sales disadvantages, and also brought more traffic pressure to account operations. In other words, the live broadcast room that makes toilet paper does not need to operate traffic, because almost every week, users who buy toilet paper enter the reading platform. However, the live broadcast of the bamboo weaving account needs continuous operation traffic in order to screen out more users who have purchase intentions for the bamboo weaving storage basket.

The operation is more difficult and the product cycle is longer, which is destined to make the sales of bamboo weaving products on the reading platform not an overnight business.

In order to achieve stable sales, the first is to increase the type of products, at present, the Heiquan community only has three product types: bowlmats, draining water, and storage baskets, which is obviously not enough. In addition, it is necessary to realize the upgrading of products through continuous upgrading of products, and the improvement of appearance and function can promote the user's desire to buy.

The problem needs to be solved step by step, and Yi Yao also knows that the Black Spring community also needs a process of acceptance, and this matter cannot be solved overnight.

The craftsmen of Qin Yanshan and the Heiquan community prepared a sumptuous dinner, and in the open space outside the wooden hut on the mountainside, people set up an oven and pulled up a long table, and Lao Zhang went to the villagers to buy a Yang, and tonight he will treat these people who bring hope to the Heiquan community with a whole sheep feast.

Lao Zhang and Qin Yanshan both looked a little excited, after all, the one-day live broadcast had sold out the bamboo weaving products they had prepared for a week, and the sales volume was not comparable to the offline market, and at the same time, this way of taking the online market also improved the profit point of the Heiquan community, a refined storage basket can buy more than 30 yuan, which is not at all the price they can achieve when they place orders offline.

The sales volume is much better than the offline line, and the profit can be guaranteed, and this impact is strong for the craftsmen of the entire Black Spring community.

Several people spent a pleasant night together, and after this battle, a touch of the studio's spirit gradually recovered, and Qin Mo and the others were full of energy.

Considering that there was still a live broadcast, several people in the studio did not drink.

When they returned to the wooden house after eating, and several people were discussing how to broadcast live tomorrow, Yi Yao suddenly announced a decision.

According to the past practice, after the start of live streaming, a fixed frequency will be formed, and more energy is often spent on live streaming every day.

But Yi Yao set the broadcast frequency to once every three days.

"Three days? In that case, aren't we going to lose a lot of money? Sister Yi Yao, it's hard to make money, why do you want to do this? "Meng County obviously didn't understand.

Zhang Bin was also a little puzzled: "Sister Yi Yao, when we used to make plus-size women's clothing, didn't we still have two live broadcasts a day?" Why did you ...... all of a sudden?"

Although Li Xiang didn't understand either, he didn't rush to express his opinion, but waited for Yi Yao to explain himself.

"You forgot? Our account is not a live streaming number. Yi Yao's words pulled everyone back to reality from fantasy.

Chen Lu also stood up, obviously she was also on Yi Yao's side: "Yi Yao is right, although today's sales are good, don't forget that we are IP accounts." Although live streaming makes money, it will also consume the vitality of the IP account. Look at this. ”

Chen Lu has printed out today's live broadcast data statistics, and the data shows very clearly that the live broadcast has a considerable amount of goods and a very good profit, but after a day of live broadcasting, the account has lost 30,000 fans.

"Losing 30,000 fans a day is already very telling."

Chen Lu's words made everyone gradually return to reason.

Yi Yao picked up Chen Lu's words and continued: "Don't be discouraged, in fact, the frequency of live broadcasts once every three days is more suitable for the production capacity level of the black circle community. And ......"

Yi Yao paused before saying: "We can't lose the watermelon for the sake of sesame, what we want to earn is a lot of money later, and this loss is nothing." ”

With Yi Yao's words, several people felt a lot more relaxed, after all, they had been with Yi Yao for so long, and everyone knew that Yi Yao was not a person who could talk big.

Indeed, at present, although the live broadcast has made sales, Yi Yao is more concerned about the future development of the account.

A few people dispersed, and Li Xiang stayed, obviously having something to say to Yi Yao.

Li Xiang's move immediately aroused Chen Lu's vigilance, but she also knew that if she stayed rashly, it would only make Li Xiang feel awkward, so she waited for everyone to leave, and sneaked back to listen to the conversation between the two against the door frame.

In the wooden house, Li Xiang looked at Yi Yao for a long time, and then suddenly smiled and said, "Yi Yao, are you ready to make a brand?" ”

Yi Yao looked a little surprised, she didn't expect Li Xiang to see what she thought.

Yi Yao looked around and made sure that there was no one before he smiled and said, "How did you guess?" ”

Li Xiang twitched his eyebrows: "Don't underestimate people, I was also created by Yun." ”

Yi Yao really wants to brand the bamboo weaving products in the Heiquan community, and the reason why she avoids the high frequency of live broadcasts is also to improve the IP attributes of the account, and use the account to develop and establish a brand of bamboo weaving products.

In this regard, Yi Yao has actually found experience from the development of several IP accounts.

Like Li Xiaojiaxin, an Internet celebrity on the self-media platform, she takes the route of branding, she makes traditional food, and all kinds of ancient crafts can be reflected in the video, but the video has been precipitated for three years, and it has not been realized until there are 20 million fans. Subsequently, all kinds of snacks of Jiaxin brand were put on the shelves, and the sales volume was even comparable to that of a medium-sized enterprise.

"What brand are you going to do?" Li Xiang was a little curious.

Yi Yao didn't want to reveal that she had already suffered a loss last time, but this time she wanted to hide it from everyone and tell everyone when the time was right. But Li wanted to ask this, Yi Yao didn't hide it, he pointed to the intangible cultural heritage certificate of the inheritor of Dao Qin bamboo weaving hanging at the door: "Isn't this the best brand?" ”