In recent years, the business of physical stores has not been easy, coupled with the impact of the epidemic in the past two years.

Many of their factories in the development zone have closed, which has led to a sharp drop in customer traffic to their homes.

Originally, their small noodle restaurant relied on these migrant workers' business.

Now that the migrant workers are out of work, their family's business is naturally not much better.

In addition, there are now two major takeaway groups in charge, you name it, their commissions are quite high.

If you don't do it, there will be no business in the store.

I used to work for the landlord, but now I have two more regiments.

It's getting harder and harder to get a business......

In the past month, my parents have discussed several times whether they should do business in the city in the coming year.

Mom wanted to insist on looking, but Dad thought it might as well go back to the countryside.

Anyway, the family still has a few acres of self-reserved land, plus a small barren mountain.

Over the years, they have also saved more than 200,000 yuan by working in the city.

If you go back and repair the house, you can live well.

It's Yang Yinuan who makes them worried, and now that young people get married, they need hundreds of thousands of dowries at every turn.

I also have to buy a car and a house in the city, they are an old couple, so can they afford it?

So every time they talk about this, the old couple panics.

Yang Yinuan casually snorted: "Hi! What a big deal I should be! it! This business has to be continued. ”

"Still, I think we'll have to change our minds!"

"What do you kid know, don't toss around, I'm taking out one or two hundred thousand yuan to redecorate, in case the business is not good, all the decoration money can be smashed into it!"

"Do you know how hard it is to make money now?"

Dad fired a cannon on the other side, but in fact, he and his father were arguing about the way to run this business for a day or two.

He had mentioned to his father many times that if he wanted business to do well, the store had to be renovated.

In the decoration of this part of the cost of willing to pay, because you have to understand the customer's consumption psychology.

A clean, bright business place will always be more popular with guests than a sloppy and dirty restaurant.

What's more, although the factory in the development zone has closed down a lot.

However, there are several new universities in the vicinity!

Among them are the branch campuses of the Bavarian University of Technology, as well as several private universities.

There are a lot of students in these schools, and the reason why their business is not improving.

It's entirely because the epidemic has been too severe in the past two years, the school has been strictly controlled, and the students can't get out.

Their street is close to those schools, and a short walk away is the commercial core area of the development zone.

If you come out of those schools and go to those business districts, this is the way to go.

Therefore, Yang Yinuan is very optimistic about the future development of this area.

He estimated that when the epidemic is over in the future and the school management returns to normal, their place will definitely be on fire.

Business has been sluggish recently, so it's better to take advantage of the effort to decorate the store.

But his father disagreed.

always said that he was completely foolish, in case the business did not improve in the future, then this decoration would not be in vain?

And according to his decoration conditions, it is not a matter of one or two thousand, so he has to throw seventy or eighty thousand into it.

They have worked hard for half their lives, and how much money have they saved?

I can't afford to toss like this!

Neither father nor son could convince anyone, and even quarreled several times because of this.

In the end, this proposal had to be put on hold.

At this moment, his father thought that he was going to repeat the old story again, so he choked him when he opened his mouth.

Yang Yinuan smiled: "Dad, I'm not talking about decoration, I'm saying that our family's meals have to be changed." ”

"Change? How else to change? ”

As soon as Dad Yang heard Yang Yinuan's words, his eyebrows immediately raised.

You kid, it's okay to question my can't do business, you question my craft, it's not okay!

As soon as Yang Yinuan saw this posture, he knew that if he said something wrong, then his father would be going to stage a full martial arts.

hurriedly snorted: "Dad, I mean, your craftsmanship is so good, but why can't our noodle restaurant come up with customer traffic?" ”

"Like, I'm wondering? It is said that I am proficient in ramen, fried noodles, hand-rolled noodles, everything, why can't we do business! ”

Sure enough, I still have to go with my hair, and when Dad Yang heard Yang Yinuan say this, his tone immediately softened.

"In my opinion, it's just not enough gimmicks!"

"What gimmick?"

Lao Yang was stunned when he heard this.

Yang Yinuan said with a smile: "You two are also brushing the douyin every day now, right?" Have you followed several economic bloggers too? ”

Don't look at my parents who are not young, but the thieves of the fighting sound brush, my mother will even send two selfies from time to time.

And although the two of them have different preferences, they also follow several news and economic bloggers.

His own business is not good, but he does not delay the two of them to pay attention to national affairs.

"Well, what does this have to do with a gimmick?"

"This economic downturn, the people's spending power is declining, you have heard many times, right?"

"Hey, no, now when I go to the market, there are fewer people in front of the meat stall. There aren't as many people buying seafood as they did a few years ago. ”

"You know, it's the end of the year, if you put it aside a few years ago, those markets are the most popular now."

"It's crowded every day, and now it's so popular!"

Dad and Mom, you said it word by word, this is the most simple feeling of the people about the decline in consumption.

The first thing the old couple does when they get up every morning is not to open a store, but to go to the vegetable market to buy.

Basically, it is to buy some meat and vegetables, which are commonly used in small shops.

Because I often go to the vegetable market, I have the deepest feeling for this aspect.

"So, people's spending power has come down, mainly because they don't have money, it's not that they don't want to consume."

"To put it bluntly, everyone wants to do the most with the least amount of money."

"It's the same with eating, that is, the money with the least words, and the most cost-effective meal within the range."

"The taste of our noodles is fine, but the difference is in the meat, if you add two more pieces of meat to each bowl of noodles."

"Or this topping is cheaper and more affordable, do you still have to be afraid that the restaurant will not be popular?"

Yang Yinuan's mouth frothed, but he didn't expect his parents on the other side to look at him like fools.

"Oh, my stupid son, do you think we don't want to? But if we do that, our family will have to lose everything in a few days! ”

Mom said with a wry smile.

And Yang Yinuan waved his hand this time: "Leave this matter to me!" ”

"Cut, over to you?"

Dad thinks his son is abnormal today?

Yang Yinuan turned around and returned to the outside and dragged down the five woven bags.

When my parents saw it, they hurriedly came over to help, and dragged the bag into the house.

When I opened it, it was full of large pieces of beef and uncut beef ribs.