186 Hanging Bomb Heaven
But who would have thought that this kind of poultry, which was disliked and eliminated by the majority of Chinese people, was unexpectedly resurrected in this small shop in Bazhou?
This humble fly restaurant actually made a burger out of turkey patties.
And their selection of products can be said to be too right, and they directly form a very perfect differentiated competition with other peers.
In recent years, most of those big-name foreign fast food are beef burgers, and the main direction is the mid-to-high-end market in this field!
After all, their beef burger, a single order costs 18 yuan, and if you eat a set meal, it will basically cost more than 20 yuan.
And the amount is not large, and boys with a bigger appetite want to eat enough, they have to order two hamburgers, and they always ask for thirty or forty yuan for a meal.
As for those domestic hamburger brands, the main direction of attack is naturally the low-end Western-style fast food market.
But their main product has become the fried chicken burger.
But the more people learn about the concept of healthy eating, the more they know that this fried chicken burger is unhealthy.
Chicken patties fried in shortening, although fragrant, contain too many trans fatty acids.
Eating too much is not only not easy to metabolize, but also easy to make people fat.
As a result, there is a shortage of a product in the burger market that is both affordable and tasty.
And that's when Mr. Burger showed up with their turkey burger!
His main turkey burger makes up for this part of the market gap.
Although they use turkey meat, anyone who knows how to breed knows that turkey meat is actually a very healthy meat.
The protein content per 100 grams is extremely high, even higher than that of beef.
The reason why it was not popularized in China before was because the turkey meat was too lean and the fat content was too low.
Therefore, the taste is particularly woody, and because there is a lot of lean meat, the muscle fibers are naturally rough, so it is not so good to cook.
Especially with the cooking method of Chinese food, whether it is stewing or stir-frying, it is not easy to cook, and it is not easy to absorb the flavor.
Later, it was naturally eliminated by the tricky mouth of the Dragon Kingdom consumers.
But who would have thought that if this turkey meat could be crumbled and made into a patty, it would be used to make a hamburger.
It's the perfect alternative to a beef burger!
Using it as the main ingredient, it is cheaper than a beef burger, and the method is the same as a beef patty.
Unlike other fried chicken burgers, the fried chicken cutlet does not contain trans fat.
That's healthier than those fried chicken burgers!
In this way, this product is very perfect to fill a gap in the domestic hamburger market.
He's cheaper than a beef burger and healthier than a fried chicken burger, and that's what he's most awesome about.
And after studying and understanding this, Wu Liankai began to prepare for action.
But what he didn't expect was that just before he started, people actually opened two branches in a row.
It was also located in a prime location in front of the two universities, which forced him to stop and observe for another two days.
And the observation in the past two days can be said to have the effect both as he expected and unexpectedly.
What he expected was that the branch of the store had already opened, and it was very popular with the student party.
Now that big universities are the world of post-00s, these children have been exposed to Western-style fast food such as hamburgers and colas since they were young.
Therefore, the acceptance of Western-style fast food is very high, and I don't want the older generation to always think that foreign fast food is junk food and unhealthy.
It is these college students who have a strong ability to accept new things, which is why this Mr. Burger branch exploded as soon as it opened.
Not to mention the opening activities they did, let's just say that their turkey burger was a big hit as soon as it was launched!
A single point of fifteen yuan is comparable to the imperial castle of the royal family of the castle, and the price is only half of theirs.
The meatloaf is also very porcelain, and if you are a meat lover, you can order a double crispy chicken set meal for six yuan.
If that's not enough, you add another six yuan and you can order a three-tier overlord chicken set!
Twenty-seven dollars! You can eat a large burger with three layers of chicken patty!
The most important thing is that he tastes good!!
And you can also fight it according to your preference, for example, for the fifteen yuan basic chicken burger, you can add eight yuan to add a layer of beef patty, and at six yuan, add a layer of pork patty.
You can customize it to your liking anyway!
This is a very rare burger restaurant in China!
And it is such a novel marketing strategy that makes this burger restaurant a big hit as soon as it opens!
Even if the students of those universities can't go out now, their takeaway is directly bursting!
If you order their takeout, you will find that the color of their house will change from morning to night.
This means that there are more than a hundred people lining up in front of you at any given time......
And when the students can't afford to wait for takeout, you will find that there are many boys who can't control it, and they will jump out of the wall......
Especially in the Golden Triangle, there are two roads in front of their door, one leading to the Caiyuan and the other to the Sports Institute.
The students of the Finance Academy are okay and relatively quiet.
But for the HKSI students who have an explosion of motor cells, how can they wait that long?
The takeout couldn't wait, so Lao Tzu jumped out of the wall to eat......
So I thought that there would be very few dine-in customers in this store, but Wu Liankai, who was sitting in the store and counting the flow of people, took another attendant and counted from morning to night.
In order not to attract attention, the two of them still came in shifts, opening the door in the morning, one person coming in the morning, and the other person coming in the afternoon to replace them.
Just to count the number of passengers, although this method is stupid, it is also the most effective method.
As a result, after counting for two days in a row, both of them were stunned.
is just such a burger restaurant of more than 100 square meters, and it is actually full from morning to night.
For two consecutive days, the daily traffic of customers entering the store was about 1,200.
And many of these people not only eat for themselves, but also help friends bring food.
Therefore, in addition to the self-ordering equipment, the four ordering counters in this store are fully open.
In the back kitchen, there is a team of ten people, busy from morning to night.
There are two waves of rotation in between......
Wu Liankai and his partners counted that these customers who entered the store to consume even if they spent an average of 30 yuan per person.
The turnover of dine-in is 36,000, in terms of takeaway.
They estimated that they would get at least 800 orders a day.
The average consumption of takeaway is relatively high, because the threshold set by their home is 30 yuan.
Therefore, the unit price of takeaway in this store should be about 40 yuan per order, deducting the platform and other expenses.
The unit price they can get should be 20 yuan, and the daily turnover is 16,000 yuan.
In this way, the turnover of a single store is 52,000 yuan!
This excludes the costs of rent, utilities, labor, taxes, and raw materials.
Even if the net profit is 30%, that is about 16,000 yuan!
Originally, I thought it was just a fly restaurant with dark horse potential.
And after seeing such a single-day business data, Wu Liankai and his team were shocked!
Where is this still a fly restaurant, this is simply a golden phoenix!