223 Layout of the whole country in advance
Before saying that, Yang Yinuan also wanted to work steadily and steadily, step by step to make this small store bigger and stronger.
However, the recent explosion of the opening of two branches, as well as the ultra-high customer viscosity brought to the store after the use of this phantom velvet sauce.
Especially after receiving almost unanimous praise from all consumers, his mentality has changed a little.
Before, he thought that he would first stand firm on his heels in Bazhou and open a few more branches.
However, after considering the market capacity and spending power of Bavaria, he denied his previous idea.
Bavaria is a medium-sized city with a population of 8 million, and there are five major business districts in the city.
Mainly distributed in the railway station, Hung Yen Road, these two are the commercial centers of the old city.
There are also two emerging business centers in the high-tech zone, one of which is located in the university town where they are located.
There is also a Guanghui shopping mall business district located in the electronic information center of the industrial park.
There is another one, which is in the Guanghui shopping mall business district in the development zone.
And their burger restaurant, if they want to become bigger and stronger, is actually open in this kind of core business circle with a large flow of people.
After all, they don't have the strength at present, like the Golden Arches and Kaifeng Cuisine, they are attracting investment everywhere and blooming everywhere.
Because brand recognition is still limited, if you want to do a good business, you must choose a place with a lot of foot traffic.
And if you want to open a store in the other four major business districts at the same time, you will have to face many other problems.
The first is the cost, because the rent of shops in these core business districts is not low, and it is not easy to find a better location.
It may even have to wait, although the real economy is not in a good mood now, but the shops in these core business areas are still not worried about renting.
And their two newly opened stores near the university town can actually be said to be a leak.
The closure of schools in the last two years has led to a decline in the number of customers for this generation, which has also led to a decline in shop rents.
But in other business districts, this is simply not possible.
He also inquired if he wanted to rent a shop of about 100 square meters in those business districts.
It's definitely not going to work without seventy or eighty W's a year.
And if the location is good, the store rent may even cost hundreds of Ws.
In this case, it is of little significance to open a few more stores in Bazhou.
Because of this kind of rent, even if you open a store in a first-class city in China such as Beijing, Nandu, and Sakura, it is enough.
And the flow of people in those big cities is definitely more vigorous than that in Bazhou.
After all, those big cities are all big cities with a population of more than 20 million.
There are many business districts in the city, and there are also many other resources.
Therefore, instead of spending a high price to open a store in a second-class city like Bazhou, it is better to enter the first-class city as soon as possible.
And once you gain a firm foothold in those first-class cities, you will be able to make a name for yourself, and by the way, you will also enhance your brand recognition.
Wait until the brand awareness rises to an equal level, and that's when they really make their way into the country.
Yang Yinuan told his parents about his thoughts, and his parents did not object, but fell into deep thought.
"Yi Nuan, your idea is not wrong. After all, Bazhou is a second-tier city, and its population and consumption capacity cannot be compared with those big cities. ”
"It's not wrong to lay out the whole country early, but the question is that if we go to those cities to layout, how will the money come from?"
Dad Yang expressed his concerns, knowing that although the rent of shops in the core business districts of second-tier cities may be similar to those in first-tier cities.
But the problem is that the labor cost is also high?
And the miscellaneous costs are definitely more expensive than those in Bazhou, and the most important thing is that you have to engage in your own cold chain distribution.
That's all money!
Their family only has a million start-up capital, how can they pry such a big plate?
And at this point, Yang Yinuan has also been prepared.
"I'll leave this matter to me, if you can't do it, take out a loan!"
"With the current bank flow of our family, I believe that the bank should be willing to lend us money!"
Borrowing money from the bank and doing his own business, Yang Yinuan has no psychological pressure at all.
Because he is confident in the profitability of Mr. Hamburg.
What's more, he still has the hole card of the otherworldly planet in his hand, so if he can't do it, he will go to the otherworld to make some mines to sell.
If you can really find some rare metal ores, then it is not a matter of minutes to make tens of millions?
But these words, he can only hold his stomach, but he doesn't dare to talk nonsense with his parents.
When his parents heard his words, they tightened their brows.
"How can it be so easy? Although our business is good now, we don't have much assets after all. ”
"Banks are all masters who don't see rabbits and don't scatter eagles, and there is no real asset collateral, who wants to give you a loan?"
My parents have also dealt with banks, so they naturally know what kind of virtue banks are.
Yang Yinuan coughed dryly: "I'll leave this matter over." ”
"Moreover, we don't know when this branch will open, so don't worry......"
He said casually, and his parents nodded.
"Okay, you have more ideas than us, if you really want to go to the bank, just tell us, we will cooperate with you."
The father finally said, and Yang Yinuan also nodded vigorously: "Don't worry, I'll leave the matter to me." ”
Coming out of the store, Yang Yinuan stood at the door and did not leave in a hurry, but lit a cigarette for himself.
In fact, he doesn't smoke much, and only when he thinks about things, he can't help but light one.
At this time, when I looked up, I just saw a storefront across the road, which was also being renovated.
It hasn't been renovated yet, but looking at the way they look, it seems that they are also making fast food.
As a catering person, as long as he glances at the decoration opposite, he can basically judge what the other party's store does.
When I looked up at the road in front of me, there was a steady stream of students coming in and out of the school.
At this time, the school has been unblocked, so in the university, tens of thousands of teachers and students, the consumption power is considerable.
So it makes sense for someone else to open a restaurant in front of the school.
I just don't know if the other party will be able to survive in the face of competition from their family in the future.
Yang Yinuan smiled slightly, worrying about something for others.
After opening the door and getting into his pickup truck, he drove all the way in the direction of Haiyan Village.
After coming back this time, he called the second uncle, and he was very happy to hear the second uncle's voice on the phone.
He really wanted to know what happened to the second uncle and Wang Shiqiang on the farm now.
After defeating the Zhao family entrenched in Haiyan Village, he would not have any burden to think about when he returned to his hometown.
After driving for more than an hour, I finally arrived at Haiyan Village.
It's only been more than a month, and Haiyan Village at this time has changed a lot from the last time he came.