228 Eliminate hidden dangers
"Boss, I've been tracking the situation of our two newly opened branches for a while ago."
"You know I found a very interesting phenomenon, that is, the reason why so many consumers will accept our new brand so quickly."
"There are three reasons, the first is naturally cost-effective, the price is cheap and sufficient."
"The second is our store, which is clean and hygienic."
"And the third point is the most important, which is that the taste of our burger is very special, much better than that of the Golden Arches and the Satiety King."
"And this is the most important point, good taste is a timeless selling point for a restaurant to last!"
Wang Shiqiang said these advantages, Yang Yinuan naturally knows.
After coming back this time, he went to the restaurant once, and the line for ordering food was long from morning to night.
This is different from those Internet celebrity stores that spend money to hire people to queue up and create the illusion of popularity.
100% of the consumers in their store came voluntarily to cheer.
And the reason why people buy their accounts, delicious is naturally the most critical point.
This important feature alone has allowed Mr. Burger to cultivate a loyal following among the consumer group in just a few days.
Even those who visit every day have to come once in a while, after all, their burgers are really delicious.
These repeat customers represent customer loyalty and customer stickiness.
Yang Yinuan naturally knows this, because in the past few days, these consumers have appreciated their burger restaurants, and his ears are almost calloused.
But he didn't quite understand why Wang Shiqiang wanted to say this to himself at this time!
And Wang Shiqiang gave his explanation at this time: "So, where does the taste advantage of our burger come from? ”
Yang Yinuan didn't hesitate and blurted out: "Naturally, it's the phantom velvet sauce from the other world!" ”
"That's right, it's this phantom velvet sauce! But boss, have you thought about it, if we open chain stores all over the country. ”
"How are we going to keep the secret of this velvet sauce?"
Wang Shiqiang really stopped Yang Yinuan at once.
"This ...... Originally, I planned to mix this phantom velvet sauce into our secret hamburger sauce and deliver it to branches across the country through delivery. ”
At this time, Wang Shiqiang's poker face squeezed out a smile that was more ugly than crying.
"So boss, how can you guarantee that our hamburger sauce will be used on our burgers!"
Yang Yinuan was immediately asked, he really hadn't thought about this.
And Wang Shiqiang opened the conversation box at this time, and said like a machine gun.
"Boss, our family has just started, and someone has already come to ask if they want financing."
"You said that if we make a national chain of 300 stores, what will others think?"
"By then, there will definitely be more people staring at us!"
"If you have a good heart, you will definitely get some of our sauces and go back and study the secret of our delicious burger."
"And the sauce is not easy to control, a burger, you squeeze a little more or less, it is up to the operator to decide."
"And even those copycats, they can't study the mystery of this phantom velvet sauce. But what if they buy off our store manager or the burger operator! ”
"Let them save money, and it is not a problem to get a few bottles or even dozens of bottles of sauce from our house every day."
"Then after they get it back, they dilute our sauce and mix it with the sauce they have concocted......
When Yang Yinuan heard this, a layer of cold sweat couldn't help but break out on his back: "Hold the grass, I really didn't expect this!" ”
Wang Shiqiang smiled slightly and continued.
"At that time, the taste of our burgers decreased because of the use of less sauce, and the taste of our burgers improved because of the use of our sauces."
"At that time, we and others will have no advantage in taste, which will inevitably lead to the collapse of word of mouth......
"It's fine to have two families, but what if it's eight out of ten? This sauce is the worst thing to keep an eye on......"
After hearing Wang Shiqiang say this, Yang Yinuan was already having goosebumps all over his body at this time.
Look at this old guy again, he still has an expressionless poker face.
But this time, I do have to thank him for the reminder.
This ginger is really old and spicy!
Before we think about winning, we don't think about defeat, our business hasn't done that big, but people have already taken into account all kinds of problems that may arise.
If you were yourself, you would definitely not have thought of this.
And if they open stores in the country in the future, because they don't have a qualified management training system yet.
There is not even a company headquarters, let alone a training venue.
When the time comes, we will definitely have to recruit local managers and clerks all over the country, how can these people be too loyal to the company when they first arrive?
If their burger restaurant becomes popular, these people are really the group of people who are most likely to be bought by capital.
"So what are we going to do?"
Yang Yinuan frowned and asked Wang Shiqiang.
At this time, Wang Shiqiang replied confidently: "That's why, I want to make quick-frozen meatloaf for the purpose of supplying the whole country." ”
Yang Yinuan was stunned for a moment, and then immediately understood what Wang Shiqiang meant.
"You mean, let's add the phantom velvet sauce to the meatloaf and make a seasoned meatloaf?"
"Haha, that's right! Originally, the difference between our burger restaurant and other burger restaurants is that our meatloaf is flavored. ”
"With the addition of phantom velvet sauce this time, the meatloaf will be more flavorful, and the phantom velvet sauce placed in the sauce can also be more diluted."
"This new flavor of burger will be more popular and more controllable where the velvet sauce goes."
"Although the proportion of velvet sauce in the burger sauce has decreased, the taste of the whole burger does not decrease because of the phantom velvet sauce added to the hamburger patty."
"And we've done research before, this kind of velvet sauce is very stable, even if you are hot or frozen, it will not destroy their flavor composition."
"So even if you add it to the meatloaf, you don't have to worry about spoiling the taste."
Yang Yinuan listened to Wang Shiqiang's words and nodded frequently.
"Yes, yes, and the daily consumption of meatloaf is also very easy to query and control."
Indeed, the management system used by each branch at that time will be networked with the head office.
So how much meat patties are in stock in this store, how much is sold every day, and how much is left, they can see it at the headquarters.
And because of the size of this thing, even if he has a heart, he doesn't dare to steal it in the store, after all, this thing is not like sauce.
And even if you steal it, you can't dilute it like hamburger sauce and remix it, right?