Originally, he thought that the hamburger meat at this restaurant was the kind of steak made from mass-produced beef minced meat.

But when you take this bite in your mouth, you know that this is obviously not the case!

This steak is more than just synthetic minced meat, there's obviously something else added to it.

This beef patty is also seasoned, but there is more than just minced meat and carrageenan in it.

Soy protein isolate is also visibly added!

Why? The main purpose is to lock in water!

Because meatloaf shrinks a lot during the baking process.

And this burger family, in order to ensure that the patty is big and good-looking, actually made hands and feet on the patty.

In the process of pressing the patty with minced meat, carrageenan and soy protein isolate are added.

It can effectively ensure that the patty will not shrink too much after frying, so that the fried patty can look better.

However, although the appearance is good-looking, the taste of this beef burger is really indescribable.

may be due to the fact that he has eaten too many serious beef burgers recently, this kind of improper beef burger, Yang Yinuan only ate one bite, and almost gave up.

This beef can't taste beef at all, not to mention, the texture of this meatloaf is like chewing confetti, and the mouth is full of edible gum taste.

Anyway, if you don't say it, you don't even know that you're eating a beef burger.

This is where the gap between our domestic burger brands and those international big-name burger restaurants lies.

You must know that the beef on the market is often thirty or fifty-one pounds, but the beef burgers in foreign fast food burger restaurants.

It's only a dozen yuan a piece, why can people afford it.

This is also because there is a completed supply chain behind them, and beef is not a rare thing for people.

Behind these foreign giants there is a complete production, supply and marketing industry chain to supply them.

In this way, people can ensure the lowest procurement cost, and naturally there is no need to work on the meatloaf.

Of course, their beef burgers, in terms of price, are also a little more expensive than domestic burgers, but they are also acceptable to the public.

Putting down this beef burger, Yang Yinuan picked up the chicken breast burger again.

Take a hard bite, chew a few times, and savor it.

Well, it's much stronger than the beef burger before, after all, this chicken breast patty is freshly made.

It's just that the taste is not particularly positive, and it must also be added with soy protein isolate and edible gum.

You must know that after the chicken breast is filled, it is difficult to form.

In other words, after this thing is made into a meatloaf, it will easily fall apart.

And the reason why the meatloaf in this shop looks good is definitely because of the things added to it.

This can be seen from the weird taste of this chicken breast patty.

But this patty is mixed with carrageenan and soy protein isolate, which should be much less than a beef burger.

Overall, I can eat some meat, and I can barely say it's reasonable.

After all, compared to its price of ten yuan, this burger is barely qualified!

After all, when Yang Yinuan used to send it outside, he could have delivered and eaten something worse than this hamburger.

He ate two bites and barely finished a hamburger, but the classmate sitting at the table next to him was not happy.

"What kind of garbage burger is this, I said, why is it so cheap? Beef burger, you can't eat the taste of beef at all, so it's still a fart? ”

"No, I can't eat any meat, I really don't know what their beef patties are made of?"

"Who's to say it's not, it's cheap, but this burger isn't authentic?"

"The mouth is full of sauce and the meat has no meaty taste, no wonder it's so cheap!"

"It's rubbish, even if their house is cheap, I won't come next time!"

"Let's go to Mr. Burger next door to eat, in terms of single products, it is two or three dollars more expensive than their average family, but the taste is really heaven and earth!"

"Isn't it, the burgers in this restaurant are really low, and eating their food is a complete waste of money!"

"It's, it's like, I feel like I'll have to go next door and sell a hamburger to eat!"

"Now I finally know what it means to take advantage of the excitement and return to the disappointed."

“………………”

The classmates talked a lot, Yang Yinuan looked up, good guy, isn't this the same classmates who lined up in front of him before.

Before, they also said that they hoped that the more stores opened, the better.

But now, they will be educated by reality right away!

As the saying goes, there is no good good!

In fact, long before he opened Mr. Burger, he had already figured out the laws of the same industry.

The pricing of his Mr. Burger items is definitely squeezing the profit line of his mid-range peers.

Taller than him, there are only international big names such as Golden Arches and Full King, and there is no way to do this.

People were founded early, the brand is louder, the advertising is more, the popularity is high, and the natural unit price is higher.

But Yang Yinuan dares to guarantee that these international brands of burgers are not as delicious as Mr. Burger.

And lower than him, that is, those domestic burger brands, they can only focus on fried chicken burgers.

Because making a beef burger, or a turkey burger, there's no profit margin for them.

And because of the otherworld, and the support of the second uncle's farm, he has his own closed loop of procurement.

Beef and turkey can be purchased at the lowest cost, so his burger is relying on current pricing to make a profit.

If it is another company, even if you want to copy him, you can't copy it.

If the price is lower than his, then you can only make fried chicken burgers, so that in terms of category, differentiated competition is formed.

As for the fried chicken burger, the majority of consumers know that this thing is unhealthy and low-end.

The price higher than him is whether there is any delicacy made by their family, after all, other houses do not have the blessing of phantom velvet sauce.

If the price is the same as him, then if the opponent does not have the same supply as him, then the cost will not be able to compete with him.

It's as if this burger family is clearly copying his Mr. Burger's shop.

But the actual effect is indeed a toddler, only the skin is copied, but the essence is not learned at all.

There were still a lot of customers queuing up at the back of the store, and I also heard the complaints of these students eating in the store.

Some people simply stopped standing in line and turned around and went to Mr. Burger.

After all, it's not a few bucks, who wants to eat this kind of garbage burger wow.

Of course, there are also those who stay and continue to queue, after all, not everyone is not short of that money.

Especially for these student parties.

And Yang Yinuan, who came out of the store, glanced back at this burger gentleman and smiled contemptuously.

I thought it would be a dangerous challenger, but I didn't expect it to be a rookie who couldn't understand his homework.

Don't be afraid of scabies!

The only point of this store is that the longer it opens, the more money you lose......