299 Big Data Location System

Yang Yinuan really didn't expect that now these big companies have developed such a powerful big data capture system.

At this time, he finally understood why these multinational giants could be so powerful.

They all open stores the same, why they can always catch the eye, and they can always attract customers.

Because of these companies, they are no longer just simple catering enterprises.

To say that in the past, companies like Startech and Golden Arches, the reason why they could make money was mainly due to marketing.

Throwing money and advertising on various platforms.

But now, in addition to marketing, more of what drives enterprises forward is the continuous update and iteration of high technology.

You are like the ALTAS big data scraping system that Stephen said this time, if it weren't for him to say it.

Yang Yinuan couldn't have known that there was such a system!

"Moreover, not only Xingdake, but also Golden Arches, Kaifeng Cuisine, these multinational catering giants, they all have their own big data location system."

"And these systems are very easy to use, but the key is that such a system, they are not open to external enterprises at all!"

Stephen continued to explain to Yang Yinuan, and Yang Yinuan also nodded.

No wonder!

He had never heard of it before, and these companies still had such a system in their hands.

It's no wonder that when people open stores, they are all profitable!

This time he finally understood.

"Then let's go with them, won't we?"

He joked with Stephen, who rolled his eyes.

"Do you think they're stupid? They generally choose shopping malls with a high flow of people, or places such as large business districts. ”

"While staying in these places, they will also sign an exclusive agreement with the person in charge of investment promotion in these shopping malls or large business districts."

"That is to say, after they move into this business district, they generally do not allow shops similar to them to appear in the business district!"

Stephen said this, and Yang Yinuan pondered it, it seems that this is really the case.

The business districts where these brands live are generally within the same range, and it is really rare to see similar stores appear.

"Because these big international brands are willing to spend a lot of money on marketing every year, they have their own loyal customer base."

"So these big names are some big names with their own traffic. In order to achieve the purpose of drainage, some shopping malls will even take the initiative to help them waive the rent and let them move in. ”

"What's more, they are even willing to pay for their decoration, anyway, these big names have privileges in those shopping malls."

"And if you want to open a homogeneous store in such a business district, unless you are also a big name, you can do it by rubbing the edges, otherwise don't even think about it......"

Stephen investigated it again and told Yang Yinuan.

At this time, Yang Yinuan was really shocked, these big names were so bullish.

can actually take care of those shopping malls at will, if this is Yanlong's company, it is really unthinkable.

"And how is our site selection system doing in this regard?"

Yang Yinuan finally asked about the topic he was most concerned about, and Stephen laughed when he heard it.

Although he had been edited out of his emotion-controlling DNA, he had been in contact with humans for a long time, and he still taught himself some changes in human facial expressions.

For example, he can also adjust his face according to the expectations of human conversations, so that the other person feels more natural.

So this guy's learning talent is stronger than that Wang Shiqiang.

Stephen has become more and more natural to laugh, but Wang Shiqiang is still laughing and crying.

"Don't worry, we've already chosen a few addresses."

"Well, here are the two addresses selected in Bazhou according to your request!"

As he spoke, Stephen took Yang Yinuan to the computer, opened a software while talking, and then retrieved a map.

Yang Yinuan took a look at the two addresses, one is on Chang'an Road, which is the most famous pedestrian street in Bazhou.

He was not surprised at all when he chose the location here, but when he saw that it was chosen in the Chang'an Commercial Building, he was surprised.

"This place? It's not ......"

"That's right, this mall was burned down by fire before!"

Stephen introduced Yang Yinuan as he spoke.

The reason why Yang Yinuan was surprised by the Chang'an commercial building he chose was because it used to be a famous landmark shopping mall in Bazhou.

But seven or eight years ago, there was a fire that burned the building to the ground and killed many people.

So it was not rebuilt until the year before last when it was taken over by a real estate company and began to renovate.

However, the renovation has always been fenced off, and outsiders can't see what's going on inside.

I heard that there is a recent investment promotion, but many people say that they will not go here, after all, because they have burned people, many people feel unlucky.

But Stephen recommended it to him, and for good reason.

Because it is a particularly well-known creative design company in China that took over the transformation.

They redesigned the mall and created a new commercial indoor pedestrian street with two basement floors and six floors above ground.

Although Chang'an Road itself is also the best pedestrian street in Bazhou, in recent years, due to the impact of Internet commerce, the passenger flow here is not as good as before.

Another reason is that although Bazhou is a seaport city, because it is located in the north, the winters are particularly cold and long.

So in winter, this kind of pedestrian street is basically not visited.

There are many traditional old shopping malls on both sides of the pedestrian street, but now these malls are no longer keeping up with the trend.

"And this new mall is completely in accordance with the purpose of the indoor pedestrian street, the layout of the ......"

Stephen recommended Yang Yinuan and said.

It turned out that after the company took over the mall, it gave the mall a new definition.

Taking into account the trendy style that young people like nowadays, they have redesigned and renovated the mall.

The mall is full of facilities for young people to eat, drink and have fun.

For example, there are all kinds of video games, as well as various script killings, movie theaters, various indoor escape shops, and so on.

The interior of the mall is also looking for a professional design team to design various shapes.

In the middle is a long pedestrian street, and above you is a canopy that can change content from time to time.

On each third floor, a very large open-air balcony is designed, containing a huge sunroom.

Anyway, the design is very fashionable and novel, and the design concept can be said to be the NO.1 in Bazhou.

“…… And at present, many well-known brands have moved in, according to our analysis by capturing the big data near this business district......"