The most important thing is that this store has such a large area, and it only costs 2 million, which is really a good deal.

At present, the net profit of their branches in front of the two universities alone can buy this store.

And there is a reason why this store is so cheap.

On the one hand, it is because of commercial real estate, the price has not been very high over the years.

Even in first-tier cities such as Jingshi and Yingcheng, the price of commercial real estate is only 20,000 or 30,000 square meters.

Far lower than residential prices, especially in a second-tier city like Bavaria, where housing prices are not high.

The second is that there has been no progress in the commercial street here for 20 years, and this street is more than 200 meters long.

Of the hundreds of shops on both sides of the road, less than 30 are still open.

The rest are all closed and can't rent if they want to.

Coupled with the impact of the Internet economy on physical stores in recent years, how can this store be able to buy at a high price?

According to Stephen's mobile data, the store has been on the market for seven or eight years, and the price is getting lower every year.

But no one has been willing to take over, and even the nearby real estate agents are unwilling to help him list it for sale.

Because I really can't sell it......

The current landlord has to put his own phone number on the door and window of the store to sell.

And it was through this phone call that Stephen got in touch with them.

This time, the city government's transformation of the entire area has been very low-key and has not been publicized to the outside world.

Because the city has recently planned to renovate an old neighborhood near this street.

The land is currently in the process of land acquisition, and if this time comes, the news will get out.

The land acquisition will definitely not be so smooth, because it involves the interests of some business groups, so about the bus station, and the railway station to dig underground passages, the news has been very controlled.

This also gave Yang Yinuan the opportunity to pick up the leak this time......

He decided to buy the shop on the spot, as Stephen had expected.

Once this shop is opened, the bus station will be completed and the street crossing will be completed in the future.

Then Tiemen Street will inevitably be revitalized, and the flow of people here will definitely be booming.

After chatting about the location of Bincheng, Yang Yinuan asked about the situation in China again.

"Well, I have basically helped you complete the site selection work in other big cities in China."

"I don't have to think about those mature business districts, on the one hand, the rent is too expensive, and on the other hand, the shops with good traffic are rarely subleased now."

"And even if you can overcome the first two shortcomings, you will still face the exclusivity agreement of other homogeneous stores in the business district!"

"So, instead of competing with those old big stores, we should open up a new battlefield!"

For Stephen's idea, Yang Yinuan agrees very much.

It is indeed like Sakura City, Hejingshi, as well as Port City, Wuyang City, these first-tier cities.

In many core business districts, the current pattern is already fixed.

It is no exaggeration to say that the good ground has basically been carved up by those international brands.

You're a latecomer, and it's hard to go back to that place to open a shop.

And even if there is a store transfer, the store rent can be very expensive, and in the end, I am working for the landlord.

That's really not as good, but develop some new business districts.

"For example, the university town of Jingshi..."

Stephen recommended a new address to Yang Yinuan.

Jingshi was originally a place where colleges and universities gathered, but in recent years, with the expansion of universities.

There are more and more students from various universities, and the Jingshi is also constantly developing, and the urban area is also expanding.

As a result, many universities in Kyoto are not enough.

I want to expand near the school, but there is no land around.

So a few years ago, Jingshi opened a new university town in the northwest of the city.

Many universities have acquired land and built branch campuses here.

Some disciplines have also moved to the past, and even many freshmen who have just entered the school will have to take classes in the new campus for two years.

“…… Now in this new university town, there are nearly one million teachers and students living in various schools. ”

"Combined with the original residents of the neighborhood, there are more than two million people living here!"

"It doesn't sound like a lot of people, but the problem is that it's so big, so the population density is very high."

"And the flow of people is needless to say, and the supporting facilities here have just kept up recently."

"For example, there is a pedestrian street here, and there are several shopping malls over there, and I have screened a few locations in these places......"

While taking out the satellite image, Stephen circled Yang Yi in three places.

"These are the places that students usually like to visit, or they are also the only way for students to get in and out of the university town."

"There are a few stores here, which are being transferred, and I think it's very cost-effective for us to open here."

Good guy, Stephen recommended three stores to Yang Yinuan in one breath.

And in his words, these three stores must be laid out.

"Because our Mr. Hamburg has a super high customer viscosity, there is another benefit to opening a store in a university town."

"That is, we can start cultivating a group of our target customers from the beginning of students!"

"As long as the stomach of these students is captured, then even if they return to their hometowns in the future, they still have to find jobs in various high-tech parks!"

"With the spread of these students, it is very beneficial to the spread of the fame of our burger restaurant across the country in the future!"

"Young consumers are the market of the future! When they are students, let them develop the habit of spending. ”

"This can make our future expansion more effective with half the effort!"

Stephen said, and Yang Yi also felt that this was very reasonable.

Zhang Yuqian said before that their burger restaurant is different from other burger restaurants.

Because their burger joint has a social nature, it is very conducive to cultivating their own customer base.

And to cultivate, it has to start with the baby.

However, now their family does not have the strength to start from the dolls, but this does not prevent them from starting from the students.

Among the students, the most powerful ones are college students.

So he very much agrees with Stephen's point of view.

In more than a dozen other cities, Stephen's site selection principle is basically the same as the concept of site selection in Beijing.

They are all located near the areas where universities in various cities are clustered, after all, many urban college towns are built in the suburbs.

Such a place, those international brands are generally rarely willing to cover, after all, where is far from the core business circle of the city.

The big names are reluctant to go over, which leaves Mr. Hamburg a chance.

Although there must be similar homogeneous fast food restaurants near the university town, if you can fight like theirs, it must be the only one!