Chapter 441: Business Acumen
Therefore, Lu Juan recruited some people with ideas before to form a team, which is actually equivalent to a modern planning department.
The store in Nancheng is still exclusively for the aristocracy, and every month the store will send the brand about the product introduction to the mansion of the top princes and nobles, and then the ladies and ladies of each family will choose and then send it directly to the house.
The in-store purchase also needs to be based on the worship post to buy the product, and the product is also the most exquisite and high-end, from the product to the packaging are repeatedly reviewed.
This shop is open to serve the ordinary eunuchs, and they may not be enough in terms of power and status, but there are also many wealthy people among them, and this kind of consumer naturally cannot be let go.
As for the two branches of Heaven Street, there are from high-end to usual, but of course, the highest-end products that are exclusively available in this store are not available.
The value of the item is not only its own value, but also the value given to it by people, if everyone has the opportunity to get it, it will lose its preciousness.
But the two stores in Paradise Street also have a selling point, which is that in addition to selling the best classic products, they will launch timely products in every season and festival.
This means being more up-to-date, which is an advantage that we don't have, and it means that even families who can shop at our store will be interested in fashionable products.
There is competitive pressure to be motivated, and there is also a fight between the store and the branches, and the routine of selling goods is understood by Lu Juan
In addition, the branch is opened in the most prosperous heavenly street, so many aristocratic ladies and ladies will visit the branch, and the point card set at the beginning of Lu Wan will be discounted for this point.
Let those nobles enjoy both a small discount and experience the superiority of status, and it will also make them buy repeatedly.
Of course, these are some strategies for the aristocracy and eunuchs, in addition to this, after all, this is ancient times, the concept of class is deep-rooted, and the merchants are lowly from the class level. First\./Hair\./More\./New'.. Hand. Machine. edition
But from the economic aspect, the merchant's money is often the most abundant, so the customization of the loyalty card is completely based on the accumulation of consumption.
This is fully taken into account the psychology of the merchants, so that the merchants can find a way to achieve superiority, and they will spend a lot of money just to get a black gold membership.
In addition, in order for them to continue to spend, each level of membership has a minimum consumption in each quarter, which can only be maintained if it is reached, otherwise it will be downgraded.
These rules formulated by Lu Juan made Li Huan amazed, and he had to convince that the IQ of human beings is uneven, and he had already been dead set on Lu Juan!
And since that gathering of the Red Mansion, Li Huan has been Lu Juan's confidant, and even voluntarily signed a death deed.
If it weren't for Lu Juan, he might have gone bankrupt a long time ago, and even worried about his livelihood, it was Lu Juan who gave him the opportunity to be reborn.
There is only one Red House and Yipinju Health Center in Kyoto, but there are branches in other prefectures and cities, and these branches are all managed by Zhang Heran.
Zhang Heran can be said to be a business wizard, so as long as the industries he handles are blooming everywhere, there is no need to work hard at all, all the accounts are delivered on time, and the content is also in order.
It can be said that half of Lu Juan's current industry is laid by him for Lu Juan, and it is the kind that Lu Wan does not bother with.