613 large markets
Pan Dechuang explained to Yang Yinuan like this, and Yang Yinuan felt that what he said was very reasonable.
"When we talked about cooperation with several major platforms before, they all said that they are also very optimistic about the future of the digital human market."
"Even they believe that in the future, more and more digital people will become the spokesperson of major brands."
"Because for the major brands, the benefits of digital humans are simply too many."
"First of all, it's interracial, let's just say that these digital people on the Internet, as long as you use dim sum when designing."
"Mixed with some multi-ethnic elements, such a digital person, the country can be very blurred."
"If you set a beautiful character for him again, you will be making some hype."
"Then this digital person can complete his tasks very well and become the image representative of major brands."
Pan Dechuang introduced the market of this digital person to Yang Yinuan, Yang Yinuan didn't know much about this aspect, so he could only listen obediently.
"For example, I want to donkey brand, as well as Prada, Fendi, Gucci and other international brands, when I used to ask for spokespeople."
"That often requires each country to invite a different spokesperson, for example, in the Stars and Stripes, they want to invite stars from the Stars and Stripes."
"And when they came to Asia, they invited Asian celebrities, because of the recognition of celebrity faces in the East and the West."
"Everyone is busy with each other, and they don't know each other's stars very well. So if you collapse the region, you have to ask local celebrities to do endorsements. ”
"This will undoubtedly greatly increase the cost of promoting these big names."
"But if you can create a digital human for one or several attractions, then you can use these digital people to endorse you."
"In this way, you can save a lot of money, and a few digital people can become your global advertising endorsement."
"Isn't this much cheaper than asking celebrities to endorse each other separately?"
"And you have the money to invite celebrities, you can completely smash this money on these digital people."
"Find someone to give them a script, set up a character design, and then make these digital people popular through various hype!"
Listening to Pan Dechuang's series of ideas, Yang Yinuan was also stunned.
"Can it be? Is this still worth it? If this continues, then, won't those idol stars or something be unemployed? ”
Pan Dechuang laughed when he heard this: "It's not! With the emergence of these digital people, the entertainment industry really has to eliminate the weak and retain the strong! ”
"Those little fresh meat and idol streams that used to rely on excessive packaging and hype will be eliminated one after another."
"And those actors with acting skills, real kung fu and singers with hard power will be retained."
Yang Yinuan heard this, and also nodded: "Well, this is indeed a good way to purify the entertainment industry!" ”
Pan Dechuang laughed again: "That's right! This is also the main reason why those big names are willing to invest in smashing digital people. ”
"Because since the Machira fire last year, these big-name companies have seen the benefits of this digital person."
"These digital people, if you ask them to endorse, you don't have to worry about what scandals these people will break out."
"For example, tax evasion, or messing up the relationship between men and women, or what kind of personality collapses, secretly engaging in foundations, and so on."
"Or what is the inappropriate remark that causes the brand image to plummet and so on."
"The biggest concern of these big names is that none of them will happen to these digital people, so do you say they like this kind of digital person?"
"Even if some scandals break out on these digital people later, then these big companies can quickly cut the scandal from the digital people."
"Because everyone knows that these digital people will not evade taxes and make inappropriate remarks on their own."
"Large companies can completely put the scandal and find a scapegoat, and then the digital person is still the perfect endorsement safe and sound, and it will not bring any harm to the company's brand image."
"Such a digital person can be used for a long time, do you think the big companies will like it?"
After listening to Pan Dechuang talk about the benefits of so many digital people, Yang Yinuan couldn't help but nodded.
"Indeed, this thing is really easy to use! If it were me, I would also be willing to choose a digital person to be the company's endorsement. ”
Pan Dechuang smiled again and said, "That's it! ”
"It is precisely because many large companies think this way that we will conclude that in the field of digital humans, there will be a big market in the future."
After saying that, he glanced at Stephen, who was sitting on the other side.
Stephen smiled and continued.
"We have made a predictive data model based on the development of the domestic market."
"According to the derivation of this data model, in the next few years, the domestic digital human market is expected to climb to a scale of 400 billion ......"
Yang Yinuan also knows that this data derivation is definitely not Stephen's nonsense.
This guy's technology in computer programming and artificial intelligence creation is ahead of the current world, how many eras!
So if he dares to say that there is such a data model, then there must be.
And the 400 billion must still be conservative for him.
As soon as he thought of having such a big cake in front of him, he couldn't help but swallow his saliva.
"So, in the future, digital humans will be a big market, and what we need to do now is to get more people to use our engine to create the digital humans they want."
"Aren't you just going to turn everyone into developers?"
"Haha, that's right, so that more people can get involved!"
"When the time comes, when other people create these digital people, we will do some talent contests online."
"Select some digital people made by ordinary people to come out and make these digital people famous. When the time comes, do you think there will be brands looking for these digital people to endorse? ”
"We can even invite some talented digital people to participate in some TV series and movies......"
I have to say that Pan Dechuang's idea is very bold, and even Yang Yinuan thinks his idea is very good.
"After these digital people become famous, more and more merchants find them."
"That's when we complete the interaction between the virtual and the real, and these digital humans begin to create value."
"And then we go ahead and set them up, and then we can create several game worlds at the same time."
"For example, ancient Xianxia, as well as interstellar exploration, and several versions of the real world, let these digital people constantly switch and shuttle in these scenes."
Pan Dechuang was talking, and his own expression was a little stupid......