"What? Again? ”

Before, their Mr. Burger was just starting out, and that Wang Qian had a burger family and fought with them closely.

As a result, they just painted the cat and the tiger, and they didn't know the essence, and in the end they were easily killed.

And now that Mr. Hamburg has made a national inducement, this has created another Delanene.

I followed their example again, and opened new stores near their branches.

Isn't it obvious that this is for them?

"Surely the price is much cheaper than ours, right?"

The routines of these guys, Yang Yinuan can imagine with his toes.

They can't learn the flavors that are unique to their home because they don't have a phantom velvet sauce.

So how do they ensure the viscosity of their customers?

Then burn the money! Subsidize customers to death, anyway, as long as the price is cheap, then you are not afraid of not having a customer base.

After all, the general environment has not been good in the past two years, and consumption downgrades have also happened from time to time.

And your fast food restaurant, as long as the price is cheap and the quality is guaranteed, it can be embraced by consumers.

Wang Shiqiang also smiled bitterly and nodded: "Yes!" Their prices are indeed cheaper than ours. ”

"The most terrifying thing is that this time these guys know how to use their brains, and many of their product positioning are closely focused on our products!"

Yang Yinuan's eyebrows were raised: "Oh? What do you mean? ”

"For example, our main dish is a turkey burger, so their main dish is a burger mixed with beef and pork."

"They don't have an abundant supply of turkey meat like we do. So they took a different approach and developed a burger with a mix of beef and pork patties. ”

"The ratio of the two is 50 percent each, which not only balances the taste, but also greatly reduces the cost and price."

"In addition, the unique sauces developed by their special team are not comparable to our sauces, but they have also thrown off those international brands."

"In this way, their burgers are exceptionally competitive."

"Each of their burgers is focused on one of our star staples, and then each one is priced a few dollars less than ours."

"This allowed them to gain a foothold in the market very quickly...... It soon won the flock of a large number of consumers......"

Hearing Wang Shiqiang say this, Yang Yinuan couldn't help frowning even tighter.

"If it goes on like this, it will be very bad for us!"

"Have we already robbed a lot of our consumers?"

Wang Shiqiang smiled bitterly and shook his head: "At present, the impact on us is not particularly big, after all, our burgers have certain social attributes." ”

"But it has indeed had a certain impact on our business."

"These more than 80 stores have been open for less than a month, but some of our stores, this month's turnover is expected to decline."

"This month's statistics have not yet come out, but it is optimistically estimated that the average monthly turnover of Mr. Burger near these newly opened Delane burger joints may be reduced by 10%!"

Hearing Wang Shiqiang say this, Yang Yinuan suddenly felt a little unable to sit still.

"What? Ten percent? That's not a small amount! ”

"Yes! My concern now is that if they know that data, they're going to have to invest more. ”

"And if they have a strong capital side standing behind them, then they will definitely increase their investment."

"Boost this Delane and us to fight a price war, I estimate that starting next month, if they still have new stores to open, then they may start to burn a lot of money and subsidize consumers."

"Once they are really burned to a scale, it will definitely have a huge impact on us."

"When the time comes, we will want to open a new store, but it will be very difficult, because the manager of the new store may not be easy to recruit."

"Everyone knows that such a Delane came out, and the conditions given are no worse than ours, and the offensive is so fierce."

"When the time comes, more people will definitely want to wait and see, and maybe even switch to Delanene's door."

"At that time, our plan to open 1,000 stores by the end of the year will not be so easy to achieve."

Wang Shiqiang's analysis made Yang Yinuan feel numb on his scalp.

And his next words made Yang Yinuan feel that his hands and feet began to be cold.

"And that's not the scariest thing, the scariest thing is if they really start burning money and subsidizing consumers."

"In this way, it is bound to cause a big scuffle in the market. Originally, our rise had already made Golden Arches and Kaifeng Cai feel unhappy and stressed. ”

"But the two old brands, relying on their own brand effect, have not been very positive with us."

"But if such a spoiler emerges at this time, then these two bigwigs will definitely not be able to sit still, and they will definitely burn a lot of money to subsidize consumers."

"Once this price war starts, do you say that we will participate in it or not?"

"If you don't participate, people will be able to snatch all our consumers by burning money. But if we participate, what about the VAM agreement we signed with Korn Ferry Ventures? ”

"We stipulate in the agreement that the average daily net profit of all branches!"

"If you can't meet the standard by then, it will be equivalent to giving Korn Glory a handle!"

Yang Yinuan never thought that Mr. Hamburg's seemingly glamorous future was actually full of dangers.

"This Delane is obviously here for us, huh?"

"If it's just their family, it's okay, but if they engage in such price subsidies and fight a price war, isn't this equivalent to arching fires everywhere?"

Yang Yinuan's brows have been twisted into a Sichuan character at this time.

Who would have thought that behind the seemingly beautiful Mr. Burgburg, there are so many dangers hidden.

If this Delane really triggers a price war in the entire industry, then their Mr. Hamburg will definitely not be able to stand alone.

When the time comes, I will definitely get involved.

What if their burgers were social?

Is it better than other people's low-priced burgers?

Think about the Antler Coffee back then, it was really messy and almost didn't hammer Stark, the old master.

Back then, Starck was in the coffee circle, and it was much more than what they are now.

People are in the coffee circle, that is the big brother, the only one!

Isn't that almost being hammered to death by Antler Coffee and punching?

And after Antler Coffee entered the circle, it was a series of divine operations, and as a result, in the domestic beverage industry, it can be said that it directly caused a big scuffle.