804 Cultivating the market

The second uncle paused for a moment, and then spoke.

"Some time ago, a customer from Sakura City discussed with me and thought of building a joint venture factory, but I never dared to agree."

When Yang Yinuan heard this, he couldn't help but raise his eyebrows.

"Oh? What does he want to do? ”

"He said he could provide a site near Sakurajo, and then we would provide the chicks and technology to build a large turkey farm over there."

"And then the market is dedicated to the Short Triangle, which, you know, is one of the richest areas in our country."

"The local people have a strong spending power and a strong concept of healthy eating."

"If we enter the local meat market, we should be very productive."

"After all, this turkey meat can be a good substitute for beef......

The second uncle said to Yang Yinuan, and Yang Yinuan frowned when he heard it.

"Well, it's true that there is a lot of spending power over there, but I'm a little worried."

"Oh? What are you worried about? ”

"I'm worried about the eating habits of consumers over there, although our turkey meat is very healthy, but at present, the way to eat it is relatively simple."

"According to the eating habits of our people, this thing is more suitable for making minced meat."

"This turkey meat is not suitable for stir-frying, nor is it suitable for stewed soup, and the local people, unlike our northern consumers, like to make dumplings and pasta, so they ......"

Yang Yinuan expressed his worries, and his worries were not unreasonable.

The second uncle, who was originally ambitious, also fell silent at this time.

However, if this plan is terminated like this, it is obvious that the second uncle is not convinced.

And in Yang Yinuan's view, it is indeed the short triangle area, which is indeed the richest market in China.

If they can conquer this market, it means that their turkey meat can enter the whole country.

So if they don't go in now, it doesn't mean they have to give up on this market.

However, if he was as reckless as the second uncle, he plunged into it, and he still didn't agree.

"Actually, we might as well slow down, why don't we cultivate the market first."

As soon as Yang warmed his mind, he thought of the new product that their Mr. Burger was developing recently.

So he smiled and said to the second uncle, this time it was the second uncle's turn to raise his eyebrows.

"Oh? What is the cultivation method? ”

"Actually, it's mainly our Mr. Hamburg who develops new products."

"Although our Mr. Hamburg is doing very well now, after all, he can't rely on hamburg alone."

"You must know that the current Golden Arches and Kaifeng Cai are not just buying hamburgers, they are also developing some products suitable for Chinese tastes."

In fact, as early as entering the country, Yang Yinuan was pondering the diversification of products.

After all, they are a fast food restaurant with pure Yanguo blood, how can they just buy hamburgers.

They have to find a distinctive way to highlight their Yanguo attributes even more.

So earlier, he asked Wang Shiqiang to recruit a group of food research and development personnel to specialize in the development of new products.

And he also made certain requests, no, after he came back this time.

Wang Shiqiang told him that their new product development has already been eyebrow-raised.

In fact, their new product development is to make some dishes similar to Chinese rice bowls.

However, to highlight their own characteristics, they can't cook the same as street food, but they can't be sloppy like Kaifeng's Chinese fast food.

In fact, to make rice bowls, Kaifeng dishes have been engaged for a long time.

Earlier, I was advertising on TV every day, and it was quite like that, but unfortunately I couldn't do it in the end.

There are two reasons for this, that is, they are too chicken thieves, and the people naturally don't buy it.

Because at the end of eating, everyone found that there was too little meat, and even the amount of rice was pitiful, and people were not stupid.

The amount of your dish is small, and the price is not cheap, do you want to eat the brand of your Kaifeng dish?

The common people don't buy it......

As a result, their Chinese-style rice bowl series has been half-dead.

And this time, Mr. Hamburg wants to develop a rice bowl series, so he is naturally a warning to them.

They will definitely not follow their old path, but there are too many Chinese rice bowls and fast food in China now.

Not to mention those Chinese fast food restaurants, let's talk about those street snack bars, all kinds of rice bowls are endless.

So how can they stand out from the competition?

Mr. Hamburg's R&D personnel borrowed from the Golden Arches of the Japanese Kingdom.

It turns out that the Golden Arches of the Wa Kingdom have long begun to take the route of localization.

In the early days, when the Golden Arches entered the Japanese market, they were not very popular.

Because the Japanese people are not very accustomed to eating bread, they are more accustomed to eating rice.

Later, they developed a rice bowl to suit the tastes of the Japanese people.

It's actually very simple, it's a hamburger patty, served with rice, a few vegetables, and drizzled with teriyaki sauce.

Unexpectedly, this practice was still very popular.

Especially for those people who don't like to eat bread, they can eat rice and beef patties, which is simply killing two birds with one stone.

Then this practice became popular in the Wa country.

Nowadays, there are many restaurants in the country of Wa, and they have a dish that specializes in beef patty rice bowls.

The ingredients are simple, it is a hamburger beef patty with a variety of sauces and rice.

Mr. Hamburg is a take-it-or-leave-it-it-it-all, but they have a lot more ingredients.

Turkey patty, pork patty, beef patty, three types of patty to choose from, plus a Chinese sauce with phantom velvet sauce.

As a result, the rice bowl that they developed was very popular when they were tasted in-house.

Moreover, the developers, according to the habits of the Chinese people, made the meatloaf into a lion's head.

Three different types of lion's head rice bowl were developed: turkey, beef, and pork.

At present, these three products have been included in Mr. Hamburg's 'arsenal'.

Just wait for a few days to start rolling it out nationwide.

"When the time comes, I will let the market promote them, first put these new products in the short triangle area, and take the lead in promoting."

"Take a look at the reaction of the local market, if the local people like it very much, the acceptance is relatively high."

"That's the best, and then we can take the opportunity to do a little bit more on the ground."

"The benefits of this turkey meat, I think they all know, let's mainly promote the new way to eat this thing."

"For example, you can make meatloaf and meatballs, put them at home, and when you want to eat them, you can take them out and fry them directly, or cook them."

"And at that time, Second Uncle, you can also extend the industry in the later stage and engage in a food deep processing enterprise......"

Yang Yinuan explained to the second uncle, and the second uncle kept nodding his head in agreement.