"It seems that they have fully listened to the voices of consumers in our areas where we like to eat rice!"

"Completely based on the preferences of our consumers in Yanguo, we have created these two new fast food products in the rice category."

"I'll try it for you today, first of all, I want to say, there's nothing wrong with this braised beef patty rice bowl."

"Next, I'll try their rice balls for everyone, and the one I ordered today is the turkey rice ball."

The black ice said as he opened the rice ball in front of him.

The shape of this rice ball is not the circle that everyone imagines, or the triangle of the Japanese style.

Rather, it is a cylindrical shape that resembles a bamboo knot, with a layer of seaweed on the outside.

Inside is a circle of rice, then wrapped in a variety of side dishes, and a strip of meat made with turkey filling.

Of course, the most important thing is that the middle of the rice ball is sprinkled with their secret sauce......

The black ice closed its eyes, took a big bite, and after only two chews, it immediately widened its eyes.

Then he gave a thumbs up to the camera.

"Brothers, the taste of this rice ball is really amazing, I suggest everyone, no matter what, whenever you have the opportunity, you should try it."

"I've been used to eating their burgers before, and I know that their sauce is a must."

"But this time, when their sauce is mixed with rice, I can tell you very responsibly that this is definitely another flavor that you have never thought of."

"It's really amazing......"

"I can't think of anything to describe it at this point, I can only give Mr. Hamburg a thumbs up."

The picture of this guy stuffing his mouth full, and then staring at the camera with round eyes and a crazy thumbs up at the camera is really very convincing.

At this moment, Wang Qian and Xu Cong, who were sitting in the war room, were already shrouded in a dark cloud.

This war doesn't seem to be as smooth as they imagined!

The other party seems to have predicted the attack they are going to launch today, and they are ready accordingly!

Let's just say that they launched these two new products today, which is completely aimed at their burger family!

Moreover, Wang Qian and Xu Cong have also studied fast food for a long time during this time, and they know too well the major factors of the success of this Western-style fast food.

Speaking of these Western-style fast foods in China, they have actually taken root in China for decades.

Among them, the first to enter the country is Kaifeng cuisine, and the back is the Golden Arch.

In China, Kaifeng cuisine is undoubtedly the NO.1 in Western-style fast food in terms of the number of stores and brand influence.

But if you go abroad, the Golden Arches is the out-and-out world boss.

Then some people may not understand, since the Golden Arches is the leader of the fast food industry in the world.

So why, in China, he can't do Kaifeng dishes?

And anyone who has seriously studied fast food, as long as you look at the history of the development of Kaifeng cuisine, will know why.

There are many reasons for this, one is because Kaifeng cuisine entered the country early, so the proportion of preconceived reasons in the hearts of consumers is very large.

And at that time, the main dish of Kaifeng cuisine was fried chicken, and the country was still very poor at that time.

Most consumers eat fried chicken, the meat is more oily and more fragrant, so consumer acceptance is higher.

The main product of Golden Arches is hamburger, which is a Western-style fast food after all, so the acceptance of domestic consumers is undoubtedly relatively low.

So Kaifeng is one step ahead in this piece.

Later, Kaifeng cuisine first started the localization process and took the lead in launching a series of localized products.

For example, the famous old Beijing chicken rolls, and then the smash hit tender beef five-square burritos, and later, there are also various rice bowl series.

It is this kind of Western style of play that allows them to quickly consolidate their brand image in the hearts of the people.

It also allowed them to firmly hold down the Golden Arches in the domestic catering industry and became the NO.1 in the domestic fast food industry.

And now Mr. Hamburg, the sergeant burger, after just gaining a foothold, can't wait to launch a localized product.

It can be seen that the braised beef patty rice bowl they prepared today and this turkey rice ball are the two fist products they carefully prepared.

And these two products, with the blessing of their unique sauces, the double-spell burger of the hamburger family will definitely not be able to bear it......

In fact, these two products are nothing new.

Earlier, when Wang Qian went to the Wa Kingdom to play, he had seen the locals eat like this.

The staple food of the Wa Kingdom is rice, and after the Golden Arches entered the Wa Kingdom, there was a period of time when it was not able to deeply open the market of the Wa Kingdom.

Then the Golden Arches was studied, what is the reason for this?

Later, I did a lot of questionnaires, and I figured it out.

It turns out that most of the Japanese people like to eat rice and noodles as staple foods, and their acceptance of bread and meat cakes is relatively slow.

So the Golden Arches had an idea, and simply launched a kind of meatloaf rice bowl.

It is a hamburger patty with teriyaki sauce, which is popular among Japanese people, and makes a rice bowl, and it becomes a new set meal.

As a result, the product was very popular as soon as it was launched.

Later, the Wa Kingdom also opened a lot of restaurants, focusing on beef patty rice bowls......

As for the rice balls or something, not to mention, it's not a new thing.

But if you bring it to the fast food restaurant and improve it slightly, it will definitely be another explosive product!

Thinking of this, Wang Qian couldn't help but slap his thigh.

Special mother, why didn't you think of it?

It's a pity, I and Xu Cong were racking their brains at the beginning, thinking about how to make the same competitive product as Mr. Burger's turkey burger.

I also did a lot of various quizzes and changed all kinds of different raw materials.

But at that time, they followed the devil and put all their minds on making hamburgers.

But who would have thought that they were studying how to make hamburgers.

This Mr. Hamburg's R&D personnel actually took a shot and developed Chinese fast food.

At this moment, looking at the black ice, he looked intoxicated in front of the camera.

Although they also knew that he was acting and pretending, Wang Qian and Xu Cong both knew it.

Don't think much about it, these two new products from Mr. Burger.

This time it will definitely become popular again and become a new generation of hits.

If you don't think so, it will directly crush the double-spell burger of their burger family.

I thought that the new product I created by racking my brains would become a generation of famous products that lead the topic in the industry.

But who would have thought that it had just been launched for half a day, and it was ruthlessly crushed by the sworn enemy.

At this time, Wang Qian's mood is simply like a B dog!

This damn, this time it seems that Mr. Burger is one step ahead again!

This Mr. Hamburg gang is really cunning!

Thinking of this, Wang Qian simply pressed the remote control directly and switched the screen to the live broadcast interface of the hamburger family......

Hey, out of sight is pure!