Turkic Smoke Cloud 107 Tang Ping's advertising copy
Tang Ping actually called Li Yuanwai because of this plan.
This advertising thing, the advertising slogan is actually quite important.
At first, he thought about taking a picture himself, that is, to make a sample for the merchants in Chang'an.
After all, if the advertisement is done, but it has no effect, then how can people pay for it in the future?
Later, seeing that the price exceeded his psychological expectations, and Li Yuanwai's price was the highest, he planned to come over to help Li Yuanwai write an advertising copy.
Although he is not an advertising professional, after all, he has watched advertisements for so many years, and now he has to watch advertisements with "If you are a brother, come and cut me" in the middle, so it is not difficult to write two copywriters that you have read in this advertising desert.
What's more, he used his mobile phone to secretly pass Baidu just now.
Walking to Li Chengqian and them, he borrowed a pen and paper, Tang Ping was about to start, and then remembered his own words, handed the pen to Li Yuanwai and said, "Let me say, Li Yuanwai writes?"
Who knew that Li Yuanwai had been in business for generations, although he had been studying since he was a child, but the word was actually similar to Tang Ping, and he didn't dare to be ugly at this time, so the two actually backed down.
"What is my cousin going to write? Why don't you let me do it for you?"
At this time, Li Chengqian stood up, saw that it was him, Tang Ping's eyes lit up, and he handed him the pen.
As a prince who has been trained since childhood, Li Chengqian's calligraphy is under the tutelage of everyone like Yu Shinan, although calligraphy also depends on talent, but at least Li Chengqian's words are used to advertise a medicinal herb shop.
The prince wrote, and Li Yuanwai had no opinion, and thanked him again and again on the side.
Seeing that Li Chengqian was ready, Tang Ping said directly, "I'd rather put medicine on the shelf and produce dust."
Just this sentence, then Li Yuanwai was in a hurry, he was selling medicine, as soon as you came, you said that there was no medicine on the shelf, although he didn't have too much ink in his stomach, but what did such a straightforward verse mean, could he not know?
"Shopkeeper Tang, you ...... You ......."
If it was someone else, he would have blurted out and scolded, but fortunately, the last shred of reason told him that in addition to being the shopkeeper of Tang, this Tang Ping is also the cousin of the prince who is holding the pen in front of him, and the favorite nephew of the emperor today.
But how can such advertising words be used?
There were also a lot of people from the printing office standing behind Li Chengqian,
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Among them is the eldest grandson Chong, just now this auction is actually borrowing Tang Ping's momentum, he is already a little uncomfortable, and now seeing what kind of advertising words Tang Ping wants to write for others, he obviously doesn't look down on his weekly newspaper office.
You must know that when the weekly newspaper office receives the advertisement of the business, there is a literati who is responsible for writing the advertising words.
So when he heard Tang Ping's first sentence, he finally couldn't help it, and said, "Yin Shanhou, this Li Yuanwai is in the medicinal herb business, and you directly write about the dust on the medicinal herb shelf, I'm afraid it's not appropriate, right?"
Among these people, it is estimated that only Li Chengqian blindly believes in Tang Ping, so he writes whatever Tang Ping says.
By the time everyone questioned it, the poem had already been written.
Tang Ping didn't care about Li Yuanwai and Changsun Chong's words, and directly continued: "I hope that everyone in the world is safe!"
Now standing here, except for that Li Yuan, the others are all people from the printing office, who can enter here, who doesn't have a little ink in their chests?
As soon as Tang Ping's next sentence came out, everyone was directly shocked, not because the writing was poor, but because the two sentences were connected, which was great.
So good that several people directly got goosebumps on their hands.
It turned out that he would rather put medicine on the shelf to produce dust, hoping that the people in this world would be free of disease.
This pattern, if it comes out of the mouth of a person who sells medicinal herbs, then this pattern is really too big to be bigger.
Moreover, these two sentences are actually straightforward, even if any one of the people reads them to him, he can understand what they mean.
Li Yuanwai, who was still questioning Tang Ping, trembled with excitement directly.
In his opinion, these two sentences are not just advertising words, but more like an affirmation of him as a person.
Of course, he definitely wouldn't really want the medicine on the shelf to not be sold, but it doesn't mean that he doesn't like others to praise him so much.
And although this Li Yuanwai is a wealthy merchant of medicinal materials, there is also a shed outside Chang'an City where his family gives porridge and medicines, so it can be said that he is still a good person.
But this is not over, Tang Ping asked Li Chengqian to write two lines of smaller words in the back: "It's all a rejuvenation medicine, only a good prescription for diseases!"
Such a complete advertising copy is counted out, and the first two big words can be regarded as putting out the pattern of Li's medicinal herb store.
The last two small words tell you that although we hope that everyone will not get sick, but if you are really sick, you will come to our Li family
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Medicine shop, we are here to rejuvenate the elixir, level by level of good prescription.
"Good, good, good!" With Li Yuanwai's culture, he can only say this word, if he can get in touch with modern culture, it is estimated that it will be a great sentence to Tang Ping.
Li Chengqian looked at the two sentences he wrote with satisfaction, although it was ghostwritten for Tang Ping, but after all, this is the first issue of the Datang Weekly, and it can definitely be included in the daily life record in the future.
After Tang Ping asked Li Yuanwai to briefly introduce some of the history of their Li family medicinal herb store and the stall to be opened, this advertisement was completed.
Then Li Yuanwai looked at Tang Ping and Li Chengqian with two or three points of flattery: "I don't know if these words can be given to the small ones after they are extended?"
These words are directly handed over to the carver for special engraving for advertising.
"What does Li Yuanwai want these words for?"
"Hehe, I think it's good to make this into a couplet and put it at the door of my little shop."
I have to say that Li Yuanwai is also a good person, no matter how good this advertisement is, he only bought a position for a month, that is, after four times of newspapers, it will cost money to publish it again.
However, if you make a couplet and hang it at the door of your Li family's medicinal herb shop, then you can become your own Li family's family motto.
He even had a faint feeling that with this couplet, the reputation of his medicinal herb shop would spread more widely, and it would definitely be a good reputation.
Although the merchants are profitable, it does not mean that they do not want to leave a name, and many of them build bridges and pave roads, although they are for good deeds, but at the same time, they are also for a reputation.
At this time, although he still didn't fully understand what advertising was, he could already faintly feel the benefits of this so-called advertising to himself.
By this time, a total of more than 200 yuan of advertising fees had been received, which had far exceeded Li Chengqian's expectations.
At least the four issues of the newspaper this month will not lose money.
After all, even if this newspaper is selling at a loss, it still needs to get back a penny.
Because of this auction, Datang Weekly has not yet started to be published, but it has attracted a lot of attention, and all of them are waiting for the publication of the first issue of Datang Weekly.
"Your Royal Highness the Prince, the first issue of 10,000 newspapers has been printed."
"Send 40,000 copies to Luoyang quickly, and then the other 60,000 copies will be sold in Chang'an!"
(End of chapter)
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