Chapter 208: Prescribe the right medicine

Jiang Yang didn't say anything after hearing this, and bent down to look at the things placed on the kitchen stove.

A bottle of soy sauce, a bottle of vinegar, oil, salt, monosodium glutamate, and nothing else.

"Don't look at it, let's eat."

Qin Xue reminded in a low voice.

Jiang Yang turned around and came out of the kitchen, sat at the small wooden table without saying a word, picked up the ledger and turned it page by page, and the more he turned it, the more frightened he became.

Then he looked at Liu Fang with some anger and said: "I asked you to bring the team here to play the market, not to be a refugee!" ”

"The Point Guard Is Here"

The sudden sentence made Liu Fang tremble.

Qin Xue was also shocked, and hurriedly said, "Little schoolbag, what are you doing?" Isn't Liu Fang trying to save money for the company? ”

Jiang Yang shook the notebook in his hand, looked at Liu Fang and said in a deep voice: "Is the company's benefit saved by your mouth?" ”

Liu Fang lowered her head and kept pinching the corners of her clothes with both hands.

"I just think it's ......" Liu Fang choked up a little: "I just think that the sales department has not made any achievements in the past two months, and I don't have the face to eat well......"

Jiang Yang was distressed and angry after hearing this, and pointed at Liu Fang and didn't know what to say.

After a long time, Jiang Yang took a deep breath and said, "I'm sorry, I was in a bad mood just now. ”

Liu Fang was still pinching his clothes and lowering his head, Zhou Dan looked at Jiang Yang, then at Liu Fang, and then looked at Qin Xue on the side.

Qin Xue pursed her lips and said not to interject.

Jiang Yang put the notebook on the table and said, "There are a lot of things in the head office during this time, I will leave you here and leave it alone, it is my dereliction of responsibility, I apologize to you." ”

Liu Fang hurriedly shook her head: "No, no, no, it's my fault that I didn't lead the team well and let them suffer with me." ”

Jiang Yang waved his hand and said, "Don't mention it in the past, let's eat first, and by the way, tell me about the situation of Huazhou Company." ”

After hearing this, Qin Xue quickly put a bowl of rice and handed it over, and Zhou Dan handed over a pair of chopsticks.

While eating, Jiang Yang listened to Liu Fang tell what had happened in the past two months.

Liu Fang rented an office in Hui'an Building, which is more than 100 square meters and has a large studio, which can accommodate 20 employees at the same time.

I thought everything was going well, but something unexpected happened.

At first, various departments came up to inspect it.

Today to check the security, tomorrow to check the fire, even what sanitation, electricity and other messy people are constantly harassing the door.

At first, Liu Fang didn't think so, the way of the rivers and lakes, take some cigarettes and wine red envelopes and send it away, thinking it would be over

, who would have thought that after these people received the benefits, not only did they not converge, but began to intensify.

Among them, the most ferocious ones are a group of gangsters outside the system.

These people were wearing security uniforms in Hui'an Building, with an unknown number on their chests, and they blatantly asked Liu Fang for money, which was called An Premium.

Liu Fang didn't give it, and this group of people came forward every now and then to make trouble.

Most of the salesmen are telesalesmen sitting in the office on the phone, this group of gangsters keep knocking with sticks, and the salesmen dare not speak out, how can they still be in the mood to work?

In order to ensure the smooth progress of the work, Liu Fang still chose to call the police.

But as soon as the police came, the group left.

As soon as the police left, the gangsters continued to make trouble, but the trouble became even more fierce.

Liu Fang finally compromised and promised to pay 3,000 yuan a month to buy peace.

In addition to the office problems, the pressure on the entire Huazhou market is also very high.

After all, it is a big city, and there are many dazzling brands of various FMCG products, and the competition is not ordinary.

Liu Fang once ran seriously once, in the market of Huazhou, there are no less than a dozen kinds of carbonated sparkling drinks alone, not to mention cold drinks, and the supermarket is even more dazzling.

Although the liquor is not so exaggerated, the brand awareness of the people has been very stable.

The expensive ones drink Moutai Wuliangye, the general ones drink gentlemen, old cellars, and small foolish immortals, and as for the cheap wine, there are seven or eight types of space to choose from, and they are all relatively well-known big brands, which have been advertised on TV.

In comparison, the competitiveness of Arashi wine pales in comparison.

Not to mention that there is no popularity, it is still a small manufacturer in the county.

In addition, there are often news of fake wine drinking dead people in the newspapers, which makes the whole Huazhou City panic, and no one dares to buy liquor from a small place to drink.

In desperation, Liu Fang had no choice but to negotiate cooperation with those channels that were relatively large, and they had the resources of various stores, restaurants and guesthouses in their hands, trying to see if they could sell the goods first, at least let the local market appear first.

In order to facilitate the negotiation, Liu Fang took Qin Xue and Zhou Dan around, said all the good things, accompanied the smiling faces, and the final result was the same, no.

The channel dealers said that they are only responsible for distribution, and there is only one purpose, that is, to do whatever brand is popular. For example, a little-known small brand like Lanjiu not only has no guarantee of quality, but even if the goods are distributed, the market purchasing power cannot keep up.

Liu Fang has encountered many difficulties in the process of seeking cooperation with channel providers, and has encountered all kinds of people and all kinds of faces.

Those who directly provoke people, those who open their mouths to scold, those who avoid them, and those who are even more hateful

With the help of business talks, you want to take advantage of women.

Speaking of emotion, Liu Fang pinched the corner of his clothes and said: "Just the day before yesterday, Liu Dadong of Baichen Business also asked me and Xiaoxue to talk about things at the Huazhou Hotel, saying that as long as the two of us were happy with him, we would let Lanjiu enter the store in Si'an District, Huazhou. ”

After a pause, Liu Fang continued: "I investigated this Liu Dadong, he is a charlatan, and Xiaoxue and I didn't go." ”

Jiang Yang nodded after hearing this, and put down his chopsticks with satisfaction.

Liu Fang said almost, and he ate almost.

Reaching out for a cigarette and lighting it, he said, "The idea is good, but it's not for us at the moment." ”

With that, he flicked the cigarette ash.

All three women also put down their chopsticks and listened quietly.

Jiang Yang said in a deep voice: "Lanjiu is a small brand, it has no popularity in Huazhou, and now the food safety problem is in an uproar, and it is normal for them not to dare to make this product." ”

"Think differently."

Jiang Yang continued: "Could it be that without channel dealers to push, our products will not sell? I don't think so. ”

After that, Jiang Yang picked up the materials on the table, pulled out one of them and said: "The profit structure of the FMCG industry is step-by-step, and it is also layer by layer. Manufacturers want to make a part of the profit regardless of the cost price, which is the first layer. ”

Speaking of this, Jiang Yang put a chopstick on the table.

"There is one layer of provincial-level agents, and there are two layers of municipal, county-level and district-level agents."

Two chopsticks stacked on top of each other.

"Next, the channel providers and dealers in various regions have to extract a layer of profits, and then go to the store, and then earn a part of the profits before they can reach the hands of the people."

As there were more and more chopsticks on the table, Jiang Yang put the glass water cup next to the cup, which means that the consumer is this water cup.

"The products that ordinary people buy are exploited layer by layer through these links. As I said, it wouldn't necessarily be a bad thing for us if we could skip these intermediaries. For example, let this chopstick come into direct contact with the water cup. ”

With that, Jiang Yang threw the pile of chopsticks aside.

The three women listened in a fog and looked at each other.

Liu Fang's eyes suddenly lit up: "I seem to understand!" ”