582 European luxury promotion a thousand years ago

"It's dangerous, it's dangerous!" When he woke up the next morning, Fabiano found himself still clutching the celadon pot, which had almost fallen to the ground.

If this is going to fall, his forty gold coins will be wasted.

Carefully put the celadon carved pot back into the box, and called the housekeeper and instructed: "I will go to the national capital again immediately, you arrange the carriage, remember that there must be more straw on the carriage......"

"Forget it, just put my quilt in the car!" He pointed to his bed and said, "You must protect these two boxes, so that nothing goes wrong." ”

After instructing the butler, after breakfast, Fabialo himself watched as the two boxes were loaded into the carriage.

Then he went to the capital again without stopping.

When he arrived in the capital, he first went to meet King Jindila.

"Fabianlo, is there something you have come to the capital this time?"

Kindira has also been raising funds to expand her army.

That's why this time he auctioned off the gifts given by Fabialo and William.

In fact, many gifts from other nobles were also realized by him through various channels.

It can be said that the last time he earned the most was the gift from Fabianlo, so he has a very good impression of Fabianlo.

"Your Majesty, the last time I came to the national capital, I found that many adults were very interested in Datang's luxury goods, so I brought two more Datang's top luxury goods this time, hoping to use His Majesty's place to auction."

Fabialo said honestly: "Your Majesty rest assured, when the time comes, I will hand over 10% of the transaction amount to Your Majesty as the cost of using the venue." ”

So saying, he asked someone to show King Kindira what he had brought.

Jindila was about to smile and say that there was no need for any venue fees, in his opinion, even if Fabiano brought two silk unicorn belts and other good things, it would only be sold for one or two hundred gold coins.

Although it is not a small amount that I can receive more than ten gold coins from it, it is too ugly to eat.

But just as he was about to speak, he saw the box that Fabialo had brought with him opened.

"Goo-dong!" Even the Visigothic king saw such a fine set of porcelain for the first time.

Even for a while, he couldn't figure out how much these porcelains could be sold for, and if they were sold for thousands of gold coins, then he could even get a hundred gold coins for the venue fee.

"You're going to sell this!" Jindila was a little incredulous, knowing that if any nobleman had such a set of treasures in his hands, he would definitely treasure it as an expert's treasure.

"Yes!" Fabiano said: "Since the Arab Empire was defeated by the Tang Empire, we are also surging here, and it is most important to expand our strength, so I plan to auction these." ”

"Hey!" Jindila sighed: "I have so many nobles in Visigoth, but they are all addicted to enjoyment, but I didn't expect that it was you Fabialo who felt the same crisis as me." ”

Fabialo continued: "So in the name of the king, I hope to send invitations to the Kingdom of Burgundy and the Kingdom of the Franks next to it. Let's use their money to support our own Knights! ”

"Hahahaha!" Jindila laughed: "Fabianlo, you are very good, really, very good!" ”

"You're right, I'm going to invite all the big nobles of those countries next to me, and we'll use their money to support our own knights this time!"

"So, I have to have another birthday!"

Fabiano was stunned for a moment, then understood.

It can only be said that this Jindila also understands the birthday treat, anyway, he has only been in power for a few years, and he has not held a birthday party, and the country next door will not know his specific birthday.

At this time, the relations between these countries in Western Europe were still very good, after all, the Arab empire in the south of the Mediterranean Sea was too strong.

If they were still fighting, they would have been bulldozed by the Arab Empire a long time ago.

So after Jindila sent his men to send invitations to the kings and nobles of several nearby countries, these people also set off with great face.

White at the gate of the capital was carrying a bundle of firewood and preparing to enter the city, but because there was a convoy blocking the gate in front of him, he could only wait.

White said with some puzzlement: "Why have so many nobles from other countries come to the capital recently?" ”

Tom, who was beside him, gave him a strange look and said, "You don't know, huh? Our Majesty the King is going to have a birthday party, and I heard that I have also obtained a lot of treasures, and I will also use this birthday party to auction! ”

White pursed his mouth: "Hey, the world is so chaotic now, there are Arab bandits everywhere, and Arab pirates are rampant on the sea, these nobles don't think about how to solve it, and they ......"

Tom was so frightened that he quickly covered his mouth: "Shhh, you don't want to die?" Do you dare to say this kind of nonsense? When the time comes, the city guards will hear it, but there is no good fruit for you to eat! ”

"Those guards don't have time to pay attention to us right now!" White shrugged his shoulders and said, "But the taverns in the city seem to be doing a lot better recently, and even buying more firewood from us." ”

At last it was their turn to enter the city, and they went to the tavern and sold the firewood they had carried, and counted the few pitiful iron coins in their hands.

White sighed and said, "This can only sell a few black breads to eat!" ”

"Or else?" Tom was satisfied: "Do you still want to have a big meal?" ”

At this time, a voice next to him interjected: "Actually, it's not impossible!" ”

When the two of them looked over, they saw a thin middle-aged man smile and said, "How is it?" Do you want to make some money? ”

Hearing his words, Tom subconsciously grabbed the iron coin in his hand, and then said to White: "Go, this kind of liar is generally a liar!" ”

White asked a little unwillingly, "How to make money?" ”

"As long as you talk about the treasures that His Majesty the King is going to auction this time in a crowded place in the city, if you want, I can give you ten iron coins a day!"

"Ten?" White couldn't believe it: "Just talk in a crowded place?" "White......" Tom pulled him.

"Yes, just talk in a crowded place!" The thin middle-aged man spread out his palm, and there were ten iron coins on it: "This is half of the advance payment, and you can come and receive the remaining half every night in the future!" ”

"What to say? You won't be caught by the guards! "White is already excited.

"Don't worry, absolutely not." The thin middle-aged man approached the two and whispered: "Actually, the king wants to use your mouth to promote his treasures, and you can be regarded as doing things for the king, how can there be guards to arrest you?" ”

After listening to the rumors that the thin middle-aged man wanted them to spread, White made up his mind and said, "Okay, we'll do it!" ”

Just like what the middle-aged man said, there is no danger, just say a few words in a crowded place in the city, and you can earn ten iron coins in a day, which is more than the easy money of picking firewood, why not do it?

And the people who accept this kind of business are not only White and Tom!

Soon all sorts of rumors began to spread about the Visigothic capital.

"Did you hear that? The treasure that His Majesty took out this time is something that His Majesty the King of the Tang Dynasty has used! ”

"What is Datang? I've never heard of it! ”

"Hey, Datang, you don't know? The Arab Empire knows, right? Not anymore! Who did this to you? It's the Tang Empire! ”

"Hey, is this Tang Empire so powerful?"

"Isn't that? I heard that their country has an army of millions of people, it is extremely powerful, and their King Majesty is wise and powerful, and the territory under attack is larger than that of our Visigoths and all the countries around them combined! But that's not enough to show how precious their porcelain treasures are! ”

"What? Did the king of the Tang Dynasty conquer such a large piece of land? What do you say about the porcelain treasures of the Tang Dynasty? ”

"It is said that in the Tang Dynasty, there is a flame from heaven that is able to fire the most beautiful porcelain. This time, the treasure that His Majesty the King took out for auction is such porcelain! ”

"Is it really that amazing?"

"Who's to say it's not? I've heard that those porcelains are brilliant and beautiful at night!! You can even smell the carvings on it! ”

"Can the flowers carved on the ceramics still have a fragrance?"

"Really, I still heard from the king's guards!"

In the Visigothic capital, all kinds of legends about this auction of porcelain soon spread, both true and false.

But don't say it, this kind of god-to-god rumors are more popular with everyone.

"Fabianlo, do you think people from other countries can believe these rumors?" Kindira asked.

What they were doing now was what Don Ping asked Old Peter to hand over to Fabianlo and wrote on the piece of paper.

"Your Majesty, you don't need them to believe it, you just need to make everyone think that it is precious! What they value is not necessarily the value of the thing itself, but the value of that thing in the eyes of others! As long as everyone thinks that the porcelain is precious, then they will naturally rush to buy it. ”

Hearing Fabialo say this, Kindira nodded thoughtfully:

"You have a point, we Visigoths and their aristocratic lords just use these things to maintain their own face, and the more the people feel that things are precious, the more they will want to get them, so as to show their status!!"

"Fabianlo, I didn't expect you to be so good at doing business! It's a shame to let you nest in that remote part of Porto! ”

Fabiano smiled shyly, these were not his own thoughts, but at this time, it didn't matter if he thought about them.

Tang Ping is also using the consistent routine of luxury promotion, if you want to say whether these things are worth themselves, there must be them, but can they be worth the price? It's up to you.

But many people buy luxury goods, why do they put that big LOGO on the outside? Isn't it just to let others know that this thing is expensive?

Tang Ping asked Fabiano to take advantage of this psychology, and it can be said that this is a luxury promotion on the European land that has been advanced for more than a thousand years.

First of all, create a legend of the user or founder!!

Just like Grandma Chanel's promotion, Gabrielle Chanel's experience, ideas and creativity are often emphasized, portraying her life experience as a legend, and we can see some love stories, design stories, or various opinions about her on many occasions.

When he arrived here, it became a propaganda of Li Shimin's various great achievements, trying to portray him as an emperor greater than Julius Caesar and Alexander the Great. There are also a lot of private goods that Tang Ping carried, but they can't notice it.

The king of the Tang Dynasty was proclaimed so great, and the value of the porcelain he used naturally rose.

Then the second step is to emphasize its hard-won and complex craftsmanship.

Luxury brands will emphasize the level of the craftsman, such as how long he has to work in the industry; Emphasis is placed on the complexity and quantity of the process, the time spent on each process, and the number of craftsmen and man-hours required after the completion of the entire product.

Similarly, Tang Ping used the same routine here, and even because of the degree of civilization of the society and the religious background, legends such as the Heavenly Flame Burning were added, which highlighted that this thing was hard-won and very rare!

The third step is the reputation of the circle and the admiration of the common people!

Luxury goods will make users naturally become a circle, and even distance themselves from ordinary people through a few high prices.

Use prices unimaginable to civilians to make them sigh and admire luxury goods.

At this time, luxury goods target a circle or create a circle, create a common cultural atmosphere and interest taste of the circle, so as to form a sense of belonging and maximize the marketing influence within the circle.

Tang Ping asked Fabialo to basically do these three steps now.

It just took a small "advertising fee" to make the porcelain that was about to participate quickly become a luxury in the hearts of everyone, including civilians!

As soon as the nobles of the Visigothic capital entered the city, they would surely be able to hear all kinds of rumors about these porcelain.

At the same time, I also learned about the almost deified status of these porcelains in the hearts of the common people.

Originally, silk and porcelain from the East were favored by European aristocrats, and often a batch of porcelain or silk could be snapped up by European nobles as soon as they arrived.

And now the rumors in the Visigothic capital have undoubtedly added a special value to the porcelain auctioned this time.

So now the auction hasn't started yet, but these people are already getting ready to go.

PS: It's not taboo to claim the truth in Europe about the fire of heaven, because the church is not that strong, and the church itself will claim that many things come from heaven. For example, they preach that pepper is the spice of heaven, and in the hearts of believers, heaven is the other side full of pepper and cinnamon