639 sales routine
Some market research done by Tang Ping in advance, coupled with Old John's hard publicity, can be regarded as a good start for their fashion flagship store.
At the end of the first day, Tang Ping, Fabialo and Old Peter were in Fabianlo's castle looking at the gold coins that had been brought back.
Except for Tang Ping, both of them took a deep breath.
"Old Peter, what do we earn in a day?"
"It seems to be yes, Lord Fabianlo!!"
Both Fabianlo and Old Peter felt as if they were in a dream.
Especially Fabianlo, whose turnover on this day has exceeded the tax he received for a year?
So what is the hard work of yourself in the past so many years?
"Tang, why do you set the mantissa of the pricing to nine?"
Fabialo asked a question that he didn't understand today.
Tang Ping smiled and asked rhetorically: "Which is cheaper, 99 or 101?" ”
"Needless to say, of course it's 99!" Fabianlo replied.
"Yes, 99 is cheap, but many people buy things, the whole number is actually a hurdle, 99 things, they feel that they can accept it without 100, and 101 things, just more than 100, many people will feel expensive. In fact, the price difference is only 2 yuan, and we can increase the income a lot if we have less these two yuan. ”
Fabiano and Old Peter were still a little confused, this pricing strategy exploits the psychological reaction of consumers to the price at the time of purchase, but it is still not so easy for them to understand.
Old Peter picked up the specific bill, and Tang Ping specially brought two stewards from the Tang family firm in Datang to manage it.
So bookkeeping and stuff remember to be very professional.
Old Peter also learned Arabic numerals, and there were patterns on the items sold, so he knew at a glance what he was selling, how much he sold, and how much money he made.
"A total of 21 pairs of glasses were sold in various styles, of which four pairs of customized models were ordered, and a total of 900 gold coins were sold."
"A total of thirty-four sets of clothes were sold, and there were twelve sets of custom-made, a total of ......" Old Peter took a deep breath: "Sixteen thousand eight hundred gold coins." ”
"A pocket watch...... 20,000 gold coins. ”
"Twenty pipes, four thousand three hundred gold coins!!"
"There are other things like gloves and so on, which have a total of three thousand eight hundred gold coins, and eight thousand gold coins for perfumes!"
"It is ...... altogether"
"Fifty-three thousand eight hundred gold coins!" Old Peter rubbed his eyes and looked at the numbers below to make sure he was not mistaken.
In the past, he did business, such as expanding the knights for Fabianlo, and the gold coins he had in his hands were only about a thousand at one time.
But this time, the income is more than 50,000 yuan a day, and if you want to earn it yourself, I am afraid that you will not be able to earn it for more than 100 years.
They all know the cost, Tang Ping's ex-factory price for these things is almost 30%, and they have at least 60% of the profit except for other expenses.
That is to say, on the first day, the three of them earned a total of more than 30,000 gold coins.
And that's not even counting the money from cigarettes, alcohol and toilet paper sold in other shops in the city.
It's a lot faster than pirates stealing money at sea.
Tang Ping snickered secretly, if you knew the cost of those glasses and silk clothes, it would probably be even more frightening. The only thing with a higher cost among these things is the pocket watch, but now that the Datang process is gradually mature, the cost is less than six thousand gold coins, at most one or two thousand gold coins.
Among the shares of the three, Tang Ping accounted for fifty percent, Fabialo accounted for thirty and a half, and Old Peter only accounted for one and a half.
But if you let go of the money earned in one day, it will be the income of the two of them for many years.
"This is only the first day, and many nobles have entered the city today, and when these nobles go back and spread the news, and then spread to the surrounding countries, I think our daily income may be able to increase." Tang Ping said calmly.
"Is it possible to increase daily income?" Old Bi's breathing began to become rapid.
Is it so easy to make money now?
Why didn't you feel this way?
"So the infrastructure in our city can't be left behind, many places still need to be repaired, and places that should be improved have to be changed."
At the beginning, when Tang Ping said that he would rectify some parts of the city, old Peter and Fabianlo were still a little heartbroken.
Now it's what Tang Ping says.
"Repair, fix it tomorrow!!"
With so much money, Fabiano really didn't know what to do with it.
In the past, he thought about expanding the Knights, but after getting to know Tang Ping, he suddenly understood a truth, that is, no matter how much he expanded the Knights, it was not as good as hugging Tang Ping's thigh.
No matter how much he expands the Knights, he will not be able to eliminate so many pirates of the Arab Empire in the Mediterranean.
And Tang Ping was just a few navy soldiers who came to escort him, and he quietly annihilated the other party.
So why do you want to expand the Knights? As long as he hugs Tang Ping's thighs, who will provoke him in the future, it's not a matter of him moving his little fingers?
In the next few days, as Tang Ping said, the business of their Donkey brand fashion flagship store was getting better and better.
After many nobles went back, they thought that so-and-so had bought glasses and clothes, but they only bought clothes, wouldn't they be inferior next time they met?
So I turned back and bought some more things, and I spent so much money on things anyway.
In addition, Tang Ping has come up with a lot of promotional activities, such as the activity of giving 100 for 500, the 95% off for buying two pieces, and the 9% off for buying three.
It looks like the customer is getting a benefit, but in fact, it's full of routines.
Take the event of getting 100 free for every 500, Tang Ping does not have exactly 500 things in the entire store.
A lot of things are 499 or 999
You bought a 499 thing and want to get his 100 gold coin ticket, what do you do?
Make up the order, this one, it may be 998 gold coins, and then two gold coins are short of 100 gold coupons, what should I do?
In addition to this routine, I was only going to buy one or two things, and I bought a coupon that gave you 100 gold coins, but this coupon can only be used on the same day.
So what to do? That's a whole hundred gold coins!
Whose money is blown by the wind?
I can only buy one more thing.
Then spend 399 gold coins to buy a 499 gold thing, and many nobles still think they have earned it.
But how could they have imagined that the cost of that thing was only 150 gold coins, and 399 gold coins could still earn more than 200 gold coins after selling something they would never have bought in the first place!
To be honest, Tang Ping, who was just starting out of society, didn't understand these routines at the beginning, let alone the European nobles who came into contact with these activities for the first time.
Under Tang Ping's wave after wave of activities, there are only three words in their eyes: buy, buy, buy!