A fax was sent to the Shanghai Stock Exchange, the headquarters of Blue Whale Holdings.

At the same time, the FMCG industry across the country has undergone tremendous changes.

Crazy discount activities have begun in the three fields of snacks, beverages, and daily necessities, and various leaflet advertisements are overwhelming.

The act of losing money and making money quickly attracted a lot of popularity for these "domestic products", while foreign brands began to be ignored in the short term.

When things are similar, cheap is king.

This wave of Blue Whale's offensive came fiercely, and the Filet Group was caught off guard.

Just when Filet Group wanted to tilt resources to support the FMCG industry, the second wave of Blue Whale's offensive arrived.

This time it was something that no one expected.

It's an advertisement, and it's a variety of advertisements mainly in the TV media.

TV series title advertisements, TV series insertion ads, and even in the plot of TV series, there are occasional hard product placement ads.

For example, in the popular TV series "Spring Splendid Pig Bajie", Xiaolongnu's holy water is Tang juice, and Li Yunlong in "Bright Sword" drinks Blue Whale's Jinzi Lan wine! Not only that, what bread, milk, toothpaste, toothbrush, as long as it is a fast-moving consumer goods under Blue Whale, the advertisement does not need to appear on the TV like money.

Don't care if it's outrageous or not, in short, the people of the whole country know about these brands and talk about them with relish.

Who is reasoning with this!

Just when the Filet Group thought that this was outrageous enough, it was even more exaggerated.

Almost all the actors of popular hit TV series began to endorse various FMCG brands under Blue Whale as if they had been discussed, and the advertising words of the endorsements were more exaggerated than the other, one more demonic, and one brainwashing.

Not only that, Blue Whale also engaged in some "cross-field awards".

As long as you buy its products, no matter what it is, you can get a card with cartoon words, and when you get the cards together, you can go to the designated store to conduct a lottery.

There are more than a dozen awards such as the first prize car, the second prize large color TV, and the third prize washing machine, and the most exquisite gift is also a gift.

There are many types of cards, and the gameplay is full of variety.

Buy bread to get this, maybe buy a toothbrush to get that, in short, as long as you get the card, you can get a beautiful gift at the very least, which is much more interesting for the people.

In addition, the Tang 24-hour supermarket chain has played a huge role, and its membership points have also been added quickly.

To put it bluntly, as long as you buy something in this supermarket chain, you can accumulate points, and the points are common across the country, and if you accumulate a certain amount, you can also draw a lottery.

All in all, it's pumping!

The national lottery, the scalp of the smoke is numb.

It is said that in order to welcome the national lottery, the Blue Whale ordered 500 Xiali cars and 1,000 vans in one go, such as Dongfeng motorcycles, televisions, washing machines, electric fans, and other awards, which are directly tailored to some domestic brands.

Especially the home appliances of color TVs and washing machines,Even the packaging、The design is not the same as the previous brand,There is not only Blue Whale's own brand LOGO,Performance and size are also the best specifications on the market,It can be described as a super big deal,It's a lot of money。

Until this time, economists realized that there was a purpose for Blue Whale to make such a big "lottery" and give away prizes like money.

OEM production!

Blue Whale has started to cooperate with state-owned electrical brands.

It's just that the scale of this cooperation is negligible.

10,000 TVs, all of which are made of the best original accessories and materials, raise the performance to the highest, and use the technology and content of state-owned electrical brands, but the shell of his blue whale is pasted on the outside.

In other words, it's just a change of packaging and name, but the gift sent out has become Blue Whale's own brand!

To this end, Blue Whale has paid a large amount of OEM fees and patent royalties to these state-owned brands.

Just these 10,000 TVs, the cost of each set has reached nearly 4,000 yuan!

You must know that if it is purchased separately, the price of the blue whale in your hand is less than 2,000 yuan, which is doubled!

Economists can understand if Blue Whale uses this high price to make and sell TV sets, but the key is that Blue Whale gives them as a gift for the lottery, which is a bit confusing.

What are they trying to do?

……

Kyoto, World Trade Building, conference room.

"The FMCG industry is the foundation of our foothold and the driving force that supports the survival of Blue Whale. From the perspective of enterprise development, although FMCG is the top priority of Blue Whale at present, it is by no means our development goal. ”

Inside the huge hall, the conference tables are long enough to accommodate dozens of people.

The seats were all key members of Blue Whale Holdings who came from all over the country to attend the meeting.

Bai Chengen, Xu Zhigao, Wang Li, Wan Kaicheng, Cao Ping, Wang Gang, Li Jinfu and other more than 30 people, without exception, all arrived.

"Future."

Jiang Yang sat at the end of the conference table, holding a teacup in his left hand, and continued loudly: "Technology and innovation are the backbone of the market economy, and these fields are the goals that our Blue Whale wants to advance. ”

The room was quiet, save for the rustle of the tip of a pen on paper.

"If you want to do a good job, it's not difficult. But if you want to create an independent economic platform, it is very difficult. ”

Jiang Yang put down the teacup and looked at everyone: "You might as well treat the FMCG industry as an inferior horse, then household appliances are medium horses, and in the near future, such as mobile phones, automobiles and various high-tech manufacturing products, they will be the best horses in the market economy." ”

"Everyone wants to ride a premium horse, it can help you leap thousands of miles and soar!"

"But ......"

Jiang Yang paused slightly, and said: "This horse is arrogant by nature, it is difficult to tame, even if you do everything possible to sit on the back of the horse, it is very likely to be pushed down." With the current strength of the blue whale, we can't even see the butt of this horse. ”

When Bai Chengen heard this, he said: "With the financial situation of our Blue Whale, if we do some home appliance production plants now, or even want to make mobile phones, it should be enough." I have inspected this kind of project, and most of the main technologies of home appliances are motors, and things like mobile phones are mainly chips......"

"Go on."

Jiang Yang saw that Bai Chengen was halfway through his words, took a sip of tea, and said with a smile.

Bai Chengen nodded and continued: "I think our blue whale is very large now, if you really want to ride this medium and excellent horse, you can give it a try." ”

In the conference room, everyone nodded frequently, and they all felt that what Bai Chengen said made sense.

Now the blue whale is indeed very large, it wants money and money, and it has its own incubated companies all over the country, and the sales channels are even more extensive.

"What if I told you that there was a monster that killed all the top horses, leaving only one."

Everyone quieted down, and Jiang Yang's eyes looked at everyone like lightning: "And that monster is sitting on the back of the only superior horse, and you don't even have a decent weapon in your hand at this time, do you really dare to give it a go?" ”

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