The end of the year is approaching, and the Blue Whale and Filet Group have chosen a truce adjustment at the same time.

Some economists say this is not because the relationship between the two companies is no longer deteriorating, but because of an underlying business understanding.

As for what exactly this tacit understanding is, the expert did not say.

Jiang Yang returned to Kyoto and once again took the helm of the operation of Blue Whale, and in 17 days, he took back the market that the Filet Group had taken away, and since then he has stopped rectifying and no longer taking the initiative to attack.

What is surprising is that the two companies of Blue Whale Group and Filet Group have put their focus in two directions.

real estate and mobile phones.

Because on the third day of the approaching Spring Festival, the two companies launched an overwhelming advertising campaign in both areas at the same time.

In terms of real estate, Paradise Real Estate of the Filet Group has taken the lead in introducing various preferential policies to encourage people across the country to buy real estate, and the discount is staggering.

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Blue Whale's Tang Real Estate is unwilling to lag behind, and follows closely, Qingshan Mansion is blooming everywhere, and the sales advertisements are directly full, using benefits + subsidies + free residential area, and began to compete with Paradise Real Estate.

For a time, the two giant real estate companies became the focus of the industry, and it was difficult to separate.

In the eyes of home buyers and ordinary people, the conceptual difference is between the Castle Peak Mansion and the Paradise Community.

In the eyes of real estate practitioners, the concept of the two is the competition between Tang Real Estate and Paradise Real Estate.

Only a few people in the circle know that this is a bloody struggle between Blue Whale and Filip.

Because both companies are too good at hiding themselves.

Whether it is from the equity structure of industry and commerce, or in the media publicity, no matter what project is done, it will be launched with the project as the core, with the escrow company as the spokesperson, and its parent body itself is hidden in the deepest depths.

In other words, in the eyes of outsiders, there are always a variety of brands appearing in the market, and only a few people know that there are actually only two bosses behind them.

Blue Whale with Filip.

In those media, shopping malls, and even on the leaflets on the streets, people will either see a whale logo jumping out of the water, light blue or even some cute, or they will see the word "falyi" in English behind some brands.

No matter how much there is, no one will know about it, and the common people will not bother to study it.

After all, in their minds, these are inconsequential topics.

They want affordability.

This Spring Festival has pushed the mobile phone industry to a new wave again.

The emergence of the two brands has cut the price of mobile phones together, and forced it down to an unprecedented price range.

Fili: Falyi brand.

Blue Whale: Flare M2 series.

What is even more surprising is that the two companies are quietly developing and breeding products, and when they push new products to the outside world on the same day, whether it is the type of product or the positioning of the price, it is surprisingly consistent.

There are three types of Falyi brand series, FX2.0, FX2.0PRO, and FX2.0PLUS.

The prices are 4999 yuan, 5999 yuan, and 6999 yuan.

The Flare series of Blue Whale Group has also launched three mobile phones, Flare M2, Flare M2Pro, and Flare M2Plus.

And the price is even more dime, and there are three ranges: 4999 yuan, 5999 yuan and 6999 yuan.

This almost identical product specifications and market positioning caught the Filet Group off guard.

The root cause of this foreign-funded enterprise headache is that the exact same product model is benchmarked and the price is exactly the same, which means that the space for the product in the market game will be greatly reduced, and there is even no room for operation.

Whether it is publicity, product construction, and terminal interpretation in the market, these two mobile phones have been forced into a dead end.

In a sense, Blue Whale is forcing the Filet Group to fight a bloody battle.

This is equivalent to the blue whale directly telling Filip: In this year's mobile phone market, the two of us must die one.

There is no way back.

Throughout the ages, no one dared to set a price like this.

Competitors launch a few models, and launch a few models themselves.

Whatever price your competitors set, you set yourself.

All of this speaks to a signal: the blue whale has absolute self-confidence.

Blue Whale is confident that its own products can completely crush Filet products under the same specifications, the same model, and the same price.

Otherwise, this is self-defeating and putting yourself in a dilemma.

This is a naked provocation.

No, it was to force the Filip Group to fight for bayonets.

Blue Whale's way is scoundrel, strong, and barbaric, and it does not leave any room and retreat for both sides.

Because when there is a problem in the sales of a product in the market, the final interpretation right, Chinese right and marketing strategy can be adjusted in time according to the model difference and price difference between the two parties. But when the situation of the two products is infinitely close to zero, there is only one thing to fight: quality. The power of the market is no longer up to the companies on both sides.

Instead, the power to pronounce the death and life of the two families is completely handed over to the consumer.

The same thing for the same price, the one with the best wins, and the other gets caught in a swamp of dilemma.

Price reduction means admitting that one's product is inferior to others, and the price of the product is deceived and concealed from consumers.

If the price is not reduced, the market will be constantly devoured by the other side of the high-quality people, until it steals the market dominance and even disappears in this field.

It's so cruel and naked.

And this bold style of acting, I don't know how long the blue whale has been premeditating.

Either you don't shoot, or you have to die one.

The blue whale pressed forward step by step, clinging to the body of the Filet Group, like a dog skin plaster, leaving no space for the other party.

It's oppressive.

On the same day that the two parties released the product, the Filet Group held an emergency internal meeting to discuss the reasons why Blue Whale made such a decision.

It didn't take long for the crux of the problem to be discovered.

Blue Whale's confident style of acting means that they have mastered the product core, product data and information dynamics of the Falyi brand, otherwise it would be impossible to choose to use such a risky strategy to fight with Filet Group.

And the reason why Blue Whale dares to do this proves that they are completely sure that they can win Falyi in terms of products.

So here's the problem.

How did Blue Whale know that Filet Group had studied those products, what model of mobile phone it was going to launch, and positioned the market price in these three ranges, and there was no deviation in a dime?

How did they know that Filet Group would hold a product launch conference on the penultimate day before the Spring Festival, and release these three mobile phone models at the same time?

What's even worse is that the three flare series mobile phones launched by Blue Whale are almost exactly the same as the mobile phones of Filet Group. All the functions that Falyi mobile phones have, Blue Whale's flare mobile phones not only have all of them, but also have been upgraded and revised accordingly, even a level higher than Falyi!

Smithing's whole body was in a state of extreme shock, and he looked at an empty seat in front of the conference table.

On that seat was a man's name: Xu Zhigao.