On June 20, 2004, Blue Whale American Investment Group officially debuted in Times Square, New York, and acquired a large number of Amazon shares with lightning speed.

At this point, the skeleton of Amazon was reorganized.

Blue Whale American Investment Group holds 16.8% of the shares, becoming the largest shareholder worthy of the name.

Sequoia Capital holds 9.5% of the shares, making it the second largest shareholder.

Blackstone holds 6.7% of the shares and Vanguard Capital holds 5.5%, making it the fourth and fifth largest shareholders of Amazon.

As for the founder, Bezos, continues to run Amazon as a fund manager, corporate manager, and custodian.

In the eyes of the outside world, he is still the boss of this company and the soul of this company.

It's just that its internal structure has long been disrupted and reorganized.

Jiang Yang rushed to New York this time, and his ultimate purpose was to acquire Amazon.

And the top capitals such as Blackstone, Sequoia, and Pioneer also patrolled here with the smell and followed the blue whale to rush up, making this group enterprise with the founder as the core instantly split and became a tool to make money for them.

The involvement of these top capitals is a subversive turning point for Amazon, but also an opportunity.

The core of the opportunity lies in resource integration.

Whether it's Blackstone, Pioneer or Sequoia, the first thing they do after taking a stake in Amazon is to tilt the resources of their companies and products towards Amazon.

As an international e-commerce company, Amazon is like a fish in water in the era of rapid development of the Internet.

Various well-known international brands have signed strategic cooperation with Amazon.

Including airplanes, ships, automobiles, home appliances, clothing, mobile phones, bags, jewelry, watches, etc., a total of 42 categories, 116 super first-line luxury brands, the first time to put the sole agency of the Internet into the hands of Amazon.

Since then, Amazon e-commerce has soared.

Become the world's largest and veritable e-commerce N0.1.

At the end of June 2004, the Amazon corporation announced the establishment of Fulfillment by Amazon.

Codename: .k.

With the United States as the core, it immediately spread to the whole world to establish branches, establish warehouses and operation sites, and began to recruit a large number of employees.

This kind of employee has a novel identity: courier delivery person.

The two-in-one storage and operation point, based on the coverage of 10 kilometers, began to gradually spread around the world in the form of fission.

A large number of self-employed people, enterprises and factories around the world have chosen to join Amazon.

This phenomenon directly lowers the threshold for ordinary consumers to achieve cross-border shopping by a whole dimension.

In other words, as long as you are an Internet user, as long as you have a computer and a mobile phone, you can not only buy your favorite products across regions, countries, and even half the world.

And the cost of shopping is even cheaper than that of physical stores.

Just when this news topped the world's major news lists, another blockbuster news struck again.

Aazon e-shopping company launched a 10 billion subsidy campaign.

Ten billion dollars!

Buy goods not only at a discount, but also with logistics!

For example, Louis Vuitton, which used to cost 20,000 yuan in shopping malls, can be cheaper by 2,000 yuan on the Aazon platform.

What Cool, Prada, Hermes, Chanel, etc., are directly given a 20% discount.

Not to mention any second-tier and third-tier brands and those niche brands.

The welfare activities lasted for a whole month, until the tens of billions of subsidies were delivered.

The news that Aazon spent tens of billions of dollars on subsidies exploded like a bomb in the world's major economic powers.

Some "hard" commodity discounts with high value retention rate and market share have made many people excited.

Especially the word "free shipping".

The arrival of aazon international e-commerce in this mode has dealt a huge blow to some e-commerce companies based on national borders.

The blow was much more severe than imagined.

Under the trend, Aazon took advantage of the power to drive straight into the market, and began to acquire a large number of e-commerce companies in a hurry.

E-commerce companies around the world have chosen to bow to Aazon in this repressive environment.

And the handling of some listed companies is much rougher.

Start with stocks!

And Aazon has achieved the position of the largest shareholder with a move.

After all, at this time, Aazon is backed by the three top capitals of Blackstone, Pioneer and Sequoia, and the most important thing is money.

Like a mecha chariot breaking into the flock of chickens, screaming and fluffing all over the sky, it has opened up a bloody road in the field of e-commerce.

And those local e-commerce companies that have grown rapidly in various countries are all sucked into the stomach like nutrition by aazon and gradually digested.

They are all integrated.

All.

Nominally, the owners and management teams of e-commerce companies in various countries have not changed.

The names of those companies haven't changed, their operating models haven't changed, and their services haven't changed.

What has changed is the person who controls it behind the scenes, and what has changed is the resource.

As a condition, Aazon will transfer internal resources to these e-commerce companies that have been acquired.

Such as established warehousing, operations and distribution services.

Including some of the world's biggest brands of merchandise and FMCG.

Especially in the fields of clothing brands, alcohol, daily necessities and beverages.

For example, Pepsi and Coca-Cola, products that have taken root around the world, are so discounted that people are moved by it.

This is a real "subsidy" of tens of billions!

Consumers around the world can enjoy the benefits.

This is true for Internet e-commerce, not to mention traditional industries in countries and regions around the world.

Destroying the withering and decaying, so that the entire market environment is reshuffled.

And this time the reshuffle is international.

It was a disaster.

It was also a baptism.

Three years ago, when the Blue Whale shopping network first appeared in China, a large number of physical stores were severely hit by this, and even many of them could not continue to operate, and they transformed to join the ranks of e-commerce.

The smart ones switched from the physical to the Internet and made a lot of money.

Those who are not very smart still guard the store and suffer hard, cursing e-commerce for not talking about martial arts, and then borrowing money and even smashing pots and selling iron to find a way to pay the rent.

Three years later, Aazon took the lead in breaking the deadlock that Internet e-commerce could only be limited to "domestic" with the world's top consortium, capital and resources, and opened a road with an absolute advantage.

Coverage units are international roads around the world.

This pioneering development brings together high-quality resources from around the world.

From the outside world, it seems that Aazon is invading.

In reality, Aazon is just a merger of e-commerce companies scattered around the world into one.

A giant that is enough to monopolize the global Internet e-commerce industry.

Super Big Mac.