"There are only three of you, Lao Tzu will seal you with cement today, see if you bastards dare to scream."

Bai Xiuran wanted to laugh, saying that he was playing yin, could it be a dog who was looking for someone to smash the field and spread rumors during this time, he was just an eye for an eye and a tooth for a tooth, so he couldn't stand it.

Yu Dalong was startled and hurriedly ran to the car, Jiang Nian and Chen Tian also reacted and ran to the car behind him.

Zhang Bo's father picked up a brick with a smile and smashed it, shook his head and said, "No, you guys go and stop it, you can't let them run away." ”

Bai Xiuran patted his head, sure enough, there is a father and a son, and the father and son are exactly the same.

"Don't run!" Bai Xiuran rushed over and kicked Yu Dalong in the stomach, then picked up the brick that Zhang Bo's father hadn't smashed just now, and smashed the car glass with a brick.

"You wait for Lao Tzu." Yu Dalong was scared to death, seeing Bai Xiuran's appearance, he really wanted to put them in the wall tiles, and he drove away in embarrassment.

Bai Xiuran spread his hands: "It's not interesting." ”

In this era, on the construction site and in the coal mine, this kind of killing thing often happened, and Bai Xiuran scared and scared the three of them, and he was still a good citizen who abided by the law in broad daylight.

"Thank you Uncle Zhang." Bai Xiuran smiled at Zhang Bo's father and said in a deep voice: "You tell the village, let's pull a few more truckloads of chili peppers over tomorrow, there are not enough chili peppers." ”

"Don't worry, Mr. Bai, our village is working overtime to pick out the best chili peppers for you, and we will never give you anything bad, I guarantee this with my personality." Zhang Bo's father patted his chest.

Zhang Bo's father can handle it, but something happened just now, so Bai Xiuran is naturally relieved about the chili pepper.

He walked to Zhang Bo's office and glanced at the account book, the recent income and expenditure situation is not optimistic, a bottle now only earns a penny, and the profit is very low.

"Bo! What is the shipping price of chili sauce over there now? Bai Xiuran asked.

Zhang Bo was about to make a deal, stopped the abacus in his hand, breathed a sigh of relief, and said with a smile: "Jian Mei is now two cents and five cents, I inquired about the purchase price of their raw materials, and the others are no different from us, and we can pay a dime a little lower for chili peppers." ”

"If they do the math, they may have been selling at cost price, and we can make a penny, and now the net profit is about 800 per day, and there is basically no money left except for the expenses of the workers."

Bai Xiuran thought for a while and said lightly: "I know, don't drop the price anymore, the price war is not a long-term solution, and the more important thing at the moment is the brand effect." ”

The brand premium needs to be pushed by money in the early stage, Bai Xiuran thought of the simplest and crude method, that is, advertising on TV, but it just needs money, he thought of a money-saving attention.

"You get busy first, I'll go to the marketing department." Bai Xiuran walked out of Zhang Bo's office, turned around and entered the marketing department, in fact, the two offices were next to each other.

There are now five people in the marketing department, and Yang Bo is writing the marketing plan one by one at the moment, and when he sees Bai Xiu, he stops.

"It's always good to be white."

"Yang Bo, your marketing department is looking for someone to post a leaflet, put a picture of our product, information, address, contact information, etc., and then write a sentence."

Bai Xiuran thought for a while in his mind and continued: "It says that the unjust boss invested 10,000 yuan to collect advertising words, for example: buy hot sauce only buy the unjust head, give gifts only give the wronged head, etc., the period is not limited, as long as we adopt it, we can get 10,000 yuan." ”

"Mr. Bai, this is good, everyone wants 10,000 yuan ready-made, it's nothing more than writing an advertising slogan, who knows if the pie will fall on him." Yang Bo's face was full of admiration.

"In addition, you go to the glass factory and talk to Huang Wenqiang from the glass factory, and the winning amount will be engraved on the next batch of glass bottle caps, from one yuan to one thousand yuan."

"One dollar can be a little more, one bottle for every 50,000 bottles of a thousand yuan, and the probability will be increased.

Bai Xiuran is ready to do low-cost and high-efficiency marketing, on the one hand, 10,000 yuan for everyone wants, so that not only people know about the unjust hot sauce, but also gather brand traffic.

On the other hand, it is what later generations of enterprises often do, Bai Xiuran is ready to advertise for free, someone wins the lottery by buying something, and two thousand yuan is not a small amount, that group of reporters are worried about no news, this is good material.

Bai Xiuran took this opportunity to advertise the brand for free, and the newspaper news is estimated to be on it, and there are very few people who win the lottery in this era, and it is still real money.

For later generations, these two operations are just ordinary small marketing, but now it is the end of the eighties, and the period when the domestic economy is blooming and a hundred schools of thought are contending is in the mid-nineties.

Therefore, these two ideas will definitely shine and attract countless people to watch, so that the brand effect will come out, the brand premium will be improved, and profitability will not be a problem.

"High! Mr. Bai is really a master! Yang Bo threw himself to the ground with the five bodies that Bai Xiuran admired, and he felt that the gap between himself and Bai Xiuran was the distance between the stars in the sky and the ants on the ground.

Bai Xiuran said lightly: "Don't make a fool of yourself, you can plan the specific things in detail and send it to me, you must not let others know about this before you do it, otherwise you will be preempted, but it will not have this effect." ”

"Got it!" The five people in the marketing department spoke in unison.

These people Bai Xiuran have investigated, and their backgrounds are very clean, and they are not undercover agents sent by Yu Dalong or other competitors, so he is relieved to say it in the marketing department.

After coming out of the marketing department, Bai Xiuran went to the condiment R&D workshop, and at present, Shen Qiao is alone, there is no progress, and the machine will take a few days to get to the factory, and he is not in a hurry.

"Shen Qiao, take your time, just make the best, you tell Mr. Zhang what you need." Bai Xiuran smiled.

"Don't worry, Mr. Bai, I will definitely get it out." Shen Qiao swore that Bai Xiuran liked her confident drive.

After Bai Xiuran inspected all corners of the factory, he asked Zhang Bo to ride a motorcycle to the city, and he had to understand the current market.

The two walked into the largest supermarket in Longcheng and scanned the chili sauce on the shelves, seven or eight brands, each with a different price, and people passing by couldn't help but ridicule when they saw the wronged head: There are still people who take this name, wronged bighead, hahahaha.

A woman in her early twenties said to her companion: "Mom, you don't understand, this boss is the real businessman, this is called brand marketing, you see you just remember the brand name all at once, you can't remember the rest, you don't believe that Matilda a few more times, the name is very interesting, the advantage of the war, but unfortunately no one remembers it at all." ”

Hearing the woman's words, Zhang Bo looked at Bai Xiuran with admiration, it turned out that it was really not inspiration from him, but brand name marketing.

The two of them walked around the market a few times, and their reputation was very good, mainly because the profits were very good, and the businessmen would recommend what they wanted to make money to customers.

Jianmei Factory.

Yu Dalong was so angry in the office that he was angry at the secretary, marketing director and other relevant people: "Damn! What do you do with your pigs? ”

"A small wronged boss can't be solved, Bai Xiuran's biggest dealer is not called Qin Fuguo, give me an appointment, and I will invite him to dinner in the evening."

Yu Dalong was so angry that he was almost killed by Bai Xiuran in the wall, Bai Xiuran of the dog day, he just wanted to kill him now.

The female secretary snorted angrily: "Mr. Yu is clever, what will he do to fight with us if he breaks Bai Xiuran's biggest purchaser." ”

Qin Fuguo is Bai Xiuran's only reliance at present, as long as Qin Fuguo is done, other scattered people will be able to get it.

Jiang Nian scratched his head and said with a smile: "Mr. Yu, I have an idea, do you want to hear it?" ”

Yu Dalong frowned, what idea did Jiang Nian have for this pig, he seemed to smile and said, "You say." ”

"Isn't Bai Xiuran making hot sauce, let's find a few people to spread rumors, and then find a reporter to get him." Jiang Nian showed a wicked smile.

"Oh? Let's be specific. ”

Jiang Nian coughed a few times and said in a deep voice: "Bai Xiuran had a wife who died before, and the current wife is his sister-in-law, we can use this point as a breakthrough." ”

"First of all, let's find someone to go to the streets and alleys to post a small note, on which the name of Bai Xiuran's ex-wife is written, and then it is said to be a big revelation, and the specific operation is as follows."

"The ex-wife of the owner of a hot sauce factory died of poisoning because she ate hot sauce, and she turned around and married her sister-in-law, is it premeditated or a coincidence?"

Yu Dalong listened to the music, this operation is feasible, using Bai Xiuran's family to make a breakthrough, which reflects the bad character and easy to cause public anger in the society, and the other point is about the safety of hot sauce.