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ps: The first draft, I haven't corrected the typos yet, you can wait for half an hour to read it!

A signing ceremony is taking place at the headquarters of the Cinema Company in Leowood, Kansas, in the central United States. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ。 しw0。 LH Fund will make a strategic investment in the nation's second-largest cinema company, with a 30% stake.

The 80s were definitely a lost decade for the American film industry. After the end of the glorious "Star Wars" trilogy, the annual box office champion in North America has jumped from $500 million to $800 million to $300 million to $500 million. Small-budget action and art films began to flourish, but the global influence of American cinema dropped to a new location.

Of course, the reasons for this slump in Hollywood are complex. For example, the popularity of video recorders and cable television has made audiences more willing to stay at home to enjoy movies, which has severely affected the box office.

Another example is that traditional prop technology has been developed to the extreme, and it is no longer possible to give the audience more intense sensory stimulation. It wasn't until the bloodthirsty Tyrannosaurus rex of "Jurassic Park" was released that American blockbusters began to be popular all over the world again.

LH Fund is more optimistic about the future prospects of the U.S. entertainment industry, which is at a low ebb and is a good opportunity for it to buy the bottom. For example, in recent years, the domestic box office in the United States has shrunk year after year, which has put many theater companies in the United States in a difficult situation.

Cinema is not only one of the largest cinema chains in the United States, but also the most innovative cinema company in the United States. AMC Cinemas was first launched in 1963

The concept of "multiplex theaters" completely disrupted the movie theater industry in the United States.

However, in order to improve the utilization rate of space as much as possible, most of the multiplex theaters in the United States are mostly narrow and dim, and the viewing experience is not good. This is also an important reason why audiences have rapidly lost from the big screen to the small screen in recent years.

This time with the financial support of LH. AMC Cinemas will once again subvert the cinema culture in the United States, preparing to build five multi-functional super theaters with 15 screens in New York, Chicago, Los Angeles and other metropolises.

These super theaters feature gymnasium-style seating.

The view of the audience in the back row will not be obscured by the audience in front, and it is equipped with good acoustics. Let everyone enjoy a high-level sensory experience that can't be presented on a TV at home, and thus draw everyone back to the cinema.

Of course, in addition to accepting investment from LH funds, AMC Cinemas has also reached a package of cooperation agreements with the Eastern Group. For example, AMC Cinemas will strongly support the arrival of Asian Films' films in the U.S. market. Another example is the arcade of Oriental Games, which will appear in the ticket halls of all AMC theaters, and the game coin revenue will become an important part of the theater's non-movie ticket revenue.

In fact, the first batch of arcade machines of Oriental Game Company became famous in one fell swoop through Hong Kong cinemas. And among the moviegoers. Teenagers tend to make up the largest percentage, which is exactly in line with the target consumer group of the gaming industry. And the audience often has a waiting time between the time they purchase the ticket and the time they enter the screening hall to watch the movie. These boring fragments of time are actually a great opportunity to attract the audience to play arcade.

Because large shopping malls began to gradually replace community grocery stores in the United States, arcade machines lost an important living space in the United States. Since last year, the trend of shrinking the arcade market in the United States has become more and more obvious. Although with the advent of new and more convenient ways to play with handheld consoles, home consoles, computer games, etc., the gradual decline of arcade machines has been irreversible.

However, under the current technical conditions, handheld, home and computer games, whether in terms of Chinese capital or playability, have not completely surpassed arcade machines. That said, the arcade machine is a little tired, though. But in fact, it is far from the time to retire from the stage of history.

Of course, this premise is to give it a stage to contact with game fans, if the arcade machine disappears directly into the lives of game fans because of the change in American shopping patterns. Then no matter how wonderful its game is, it is destined to die instantly.

Movie theaters are the most frequented places by teenagers in the United States, and in fact, Oriental Games has been noticing this position for several years. But the progress over the years has not been very smooth, the most important reason for this is that most theaters in the United States are relatively compact, and the ticket hall simply does not have enough space for arcade machines except for the windows selling popcorn and drinks.

Even if some theaters can squeeze out a little space for arcade machines, the onlookers brought by the arcade machines can easily make the already small sales area more crowded!

And AMC Cinemas launched a giant multiplex theater with a large space this time. This gave Oriental Games the opportunity to bring its own games to American cinemas. Each super theater launched by AMC Cinemas this time will have a dedicated game area. This in addition to boosting the sales of arcade machines in the United States. Dongyou Company attaches more importance to the cinema as a platform for publicity.

If AMC Cinemas' super-cinema plan is successful, it will be the same as the multiplex reform of the sixties. Reinventing America's cinema industry. Oriental Games Co., Ltd., on the other hand, can rely on the successful cooperation experience with AMC to quickly spread the Oriental Game District to every renovated movie theater.

You must know that the number of moviegoers in the United States is as high as 1 billion people throughout the year, and if Oriental Games can cooperate with most of the theaters in the United States to open up a game area, then its new games can be very directly and effectively displayed in front of young people in the United States through this platform. This is more targeted than advertising through newspapers, TV and other media!

Just as the headquarters of AMC Cinemas was opening champagne to celebrate the strategic cooperation with the LH Foundation, Wang Shi had just walked into a cinema in Fo Tan, Sha Tin. Li Xuan, the reborn butterfly, has changed Hong Kong the most, and the first recommendation is Hong Kong's Fo Tan Industrial Zone.

At the beginning of 1981, Dongfang Electronics Company had just settled in the Fotan Industrial Zone, where the industrial buildings were still full of textile factories, garment factories, toy factories, and watch factories. However, at that time, the trend of light industry in Hong Kong was beginning to show signs of moving northward, and the vacancy rate of these industrial buildings in the Fo Tan Industrial Zone reached a small peak at the end of 1982.

However, with the establishment of the Oriental Incubation Park in the Charcoal Industrial Zone, it has transformed from a declining industrial zone into the hottest entrepreneurial hotspot in Hong Kong in just four or five years. On New Year's Day this year, the Hong Kong government renamed the Charcoal Industrial Zone as the Charcoal Pioneer Park. With the incubation of more and more new companies in the Charcoal Pioneer Park. Business here is also rapidly becoming prosperous.

Wang Shi walked in the Charcoal Pioneer Park, and he could feel a completely different atmosphere from the downtown areas of Central and Kowloon. On the streets of Central, surrounded by high-rise buildings. What I feel is a rush of coming and going.

In the charcoal fire, Wang Shi seems to be able to experience the same surging passion as the deep-sea special zone on the other side of the boundary river.

Wang Shilai came to the first stop of the charcoal fire. Naturally, I went to the famous café street and experienced the enthusiasm of Hong Kong entrepreneurs. After tasting what he thought was a 20 Hong Kong dollar coffee and listening to a few dreamers' talk, he walked into a movie theater on the corner.

Hong Kong's moviegoers are similar to those in the United States, and young people also account for the largest proportion of all age groups. The Charcoal Pioneer Park is one of the places where young people in Hong Kong gather the most, and Golden Harvest Cinemas has opened a cinema with 3 screens here!

Because it was Zhou today, there were not many people buying tickets in the ticket hall of the movie theater! Wang Shi glanced around, and the first thing that caught his eye was the promotional posters of the various films that were being released.

For example, Asia Pictures will launch the urban love light comedy "Chasing Girls" every summer. This is already the 5th film in this series. Although the box office of this series of movies rarely squeezes into the top ten of the annual box office list in this city.

But it has already formed a good reputation among young audiences, and the series has never relied on big investments, but on the interesting plots conceived by the screenwriters. Even many Hong Kong boys will learn how to make girls from the movie "Chasing Girls"!

Wang Shi just walked into the movie hall, and there was just the end of a film screening, so there were quickly a large number of audiences in the hall who came out of the screening hall after watching the movie. It's summer vacation, and many of the people who come to see the movie are students on vacation.

Several boys who went to watch the movie together did not leave the cinema in a hurry. Instead, he smiled and walked to the corner of the ticket hall. Wang Shi's gaze followed the direction of their footsteps, and it was very similar to finding a row of about a dozen arcade machines standing by the wall.

Wang Shi couldn't help but step forward with great interest, and before he could approach the group of students who were playing games. He already heard the familiar sound of video games in his ears. This background music, Wang Shi should have listened to it many times in Hong Kong in the past few days, and he could immediately guess that it was the game sound of "The King of Fighters 2".

His visit to Hong Kong this time was actually to conduct a comprehensive survey of Hong Kong's video games, especially the arcade game industry. Because since the last time he inadvertently had a relationship with the boss of the Eastern Group, Hong Kong is famous

"God of Wealth Lee" after the exchange. Oriental Game Company did not come to the school because of the import of pirated arcade game motherboards by Hyundai Scientific Instrument Company, but sent them an invitation to cooperate.

Dongyou hopes that Hyundai Scientific Instrument Company can become their exclusive arcade agent in China. In order to be able to squeeze pirated game consoles out of the domestic market. Dongyou will provide the latest and most popular arcade machines to Hyundai Scientific Instruments.

Wang Shi was not overjoyed when he got this opportunity. Instead, he decided to come to Hong Kong in advance to inspect the arcade industry here, so as to make himself more confident on the question of whether to accept the olive branch thrown by Dongyou Company.

He came to Hong Kong for two days. In addition to attending Asia Securities' share reform seminars, he spends most of his time wandering around arcades throughout Hong Kong. Compared with the arcade halls that Wang Shi has been to in China before, the business environment in Hong Kong is obviously much more standardized.

According to past events, most of the arcade halls in the Deep Sea Special Zone are very small in scale, and many of them are rented by the bosses and opened for business with a dozen or so game consoles. Most of the game halls are cloudy and smoky, and often become a mixed place for people to gather.

The environment of Hong Kong's video game halls is obviously much better, and Wang Shi can find the business convention posted in the most conspicuous position at the entrance of almost every game hall, which contains regulations such as no smoking, prohibiting minors under the age of 18 from entering the game hall during class hours.

Wang Shi passed by the waiter hall like several game halls, in fact, as early as three or four years ago, the environment of Hong Kong game halls was also very bad. And because many students skipped school because they were addicted to playing video games, the arcade became a street rat for parents and teachers to denounce harshly.

Later, Oriental Game Company took the initiative to promote all the game hall owners in Hong Kong to get together, set up industry associations, and formulate standardized industry operating standards. Any game hall that does not want to join the association will be directly blacklisted by Dongyou Company, and no one will be allowed to sell their arcade products to them.

The Hong Kong government has also begun to introduce a series of regulations for electronic business halls. For example, if a game hall is found to have minors staying during school hours during a police raid, the game hall will be fined HK$100,000 and closed for one month.

It is important to know that all police stations in Hong Kong will arrange police patrols in their districts at every time period, and entertainment venues such as game arcades are naturally the focus of inspections. And once caught by the police, the loss of the arcade owner will be very heavy.

Under the double pressure of the Hong Kong government and the Oriental Group, Hong Kong's video game arcade industry quickly reversed the unhealthy trend and began to operate in a regular and law-abiding manner! Therefore, what Wang Chengcheng saw had actually been reshuffled.

At present, the number of arcade machines in each arcade in Hong Kong is generally more than 100, and there are more than 20 kinds of games! Those arcade halls that do not have enough capital or are not well run have long been eliminated in the fierce market competition.

Of course, Wang Shi came to the Charcoal Pioneer Park today, not to drink coffee in the Entrepreneurship Coffee Street, let alone to watch a movie, but to watch the Hong Kong Arcade Club League on the main board of the Hong Kong Arcade Game Hall Association!

The venue of the league is located in an industrial building in the Charcoal Pioneer Park. When Wang Shi arrived here, there was still more than an hour before the start of the game, so he deliberately walked around.

By the time he found the venue for the Arcade Club League, the game was about to begin. Wang Shi glanced at the audience, there were about three or four hundred spectators to support the scene, and the scene was very lively! So he found a position in the back row and sat down in the corner, and not long after he sat down, a few more students came to the vacant seats next to him, which happened to be the boys he had just met in the movie theater! ）

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