Although Cao Zhiqiang's approach is a bit unreliable, who made him the real founder of the publishing house.

The entire Hongguang Publishing House was established by Cao Zhiqiang from scratch, and he still has financial and personnel rights, so everyone can only obey orders.

In this way, with Cao Zhiqiang's order, everyone devoted themselves to the project of publishing "Broken Void".

Since the original manuscript is already available, it only needs to be proofread and illustrated, and then it can be directly taken to the printing house for typesetting and printing.

Among them, the biggest cost comes from the printing cost of the printing plant.

Originally, Cao Zhiqiang thought that the printing cost would be very high, so he did it with the idea of going bankrupt, and even thought of going to the bank for a loan.

But when he actually published the book, he found that the cost was far less high than he thought, and even so low that it made him feel very outrageous.

A 16-page "Shattered Void" with a lot of illustrations.

plus a book of "The World's Farthest Distance", which is also 16 open and has a lot of illustrations.

The two 16-page books, all of which are made of high-grade 157-gram coated paper at this time, and the ink is also a good ink, so how much is the printing quotation of the two books combined?

The answer is that if it is a printing of 300,000 copies, the combined cost of two books is only seven cents a piece!

That's right, two books cost seven cents!

It's not seven yuan, it's not seven cents, it's really only seven cents!

The average printing cost per book is only 3.5 cents!

In this way, the starting printing cost of 300,000 sets adds up to only 21,000 yuan!

Seeing that the printing cost was so cheap, not two or three hundred thousand as he imagined, Cao Zhiqiang immediately decided to increase the size and directly print one million sets!

As a result, because the number of prints more than doubled, the price was pushed down again, and it only cost 60,000 yuan.

In other words, the average cost of the so-called set of these two books is only six cents a set!

Since a set is two books, and then specifically, it is equal to the average printing cost of one book is only three cents!

The reason why the printing price is so low is not only that the printing cost during this period is not high, but also related to Cao Zhiqiang's backstage support.

Because the printing factory that Cao Zhiqiang is looking for is not an external printing factory, but the internal printing office of Hongguang Machinery Factory.

And for the sake of convenience, before Cao Zhiqiang asked the printing office for help, he first went to Director Li.

Director Li has always been very optimistic and supportive of Cao Zhiqiang.

In addition, Hongguang Publishing House is strictly speaking the son of Hongguang Machinery Factory, and there is no reason for a father not to take care of his son.

In particular, this is the first shot since the establishment of the Red Light Publishing House, and it is even more necessary to increase support.

Therefore, the printing office of Hongguang Machinery Factory, this printing is a real cost price printing.

The so-called "real cost price" is strictly a kind of loss-making printing.

Because the printing office of Hongguang Machinery Factory, when printing this batch of books, only the money for paper and ink was counted, and other costs such as labor costs, electricity costs, depreciation costs, etc. were not counted.

After all, Cao Zhiqiang wants a high-standard 157-gram coated paper, and the price of this thing is quite high in this era.

In fact, if Cao Zhiqiang did not print in Hongguang Machinery Factory and went to other printing factories, the price would at least double.

For example, when the previous writers' publishing house published Cao Zhiqiang's poetry collection, the printing cost was five cents a copy.

Looks like five cents less.

But the printing paper of the Writers Publishing House uses the first 100 grams of coated paper, there are no illustrations in it, and the cover is not 200 grams of thick cardboard, so the quality is far inferior to Cao Zhiqiang's newly printed set of books.

Moreover, the Writer's Publishing House used to only print a collection of poems, and the amount of paper used was much less, which was far less than the amount of paper used in Cao Zhiqiang's current set of books.

The amount of paper used in one "Broken Void" alone is worth four copies of "The World's Farthest Distance".

Of course, this is also because they are all paperbacks.

If Cao Zhiqiang wants to make hardcover books, the printing price will at least triple.

Since the printing cost is so low, Cao Zhiqiang can't let the masters work in vain.

So Cao Zhiqiang paid out of his own pocket again, spending a total of 5,000 yuan to give allowances to all the masters of the printing house.

Not to mention, the power of these 5,000 yuan is quite large.

You must know that at this time, the printing office of Hongguang Machinery Factory is an internal unit of state-owned enterprises, and in the past, tasks were assigned according to the plan, to be precise, only listening to the orders of the leaders, and the enthusiasm for work can be imagined.

Why did the printing office of Hongguang Machinery Factory only use the cost price of paper and ink to price Cao Zhiqiang?

It is because the workers of the printing office inside the Hongguang Machinery Factory, no matter who they work for, the factory will pay their wages as usual, as long as they do not disobey the orders of the leaders above.

As for the cost of electricity and depreciation, the same is true, whether you do it or not, it is reimbursed by the factory, and the printing office does not need to bear this cost.

The Hongguang Publishing House also belongs to the subordinate units of the Hongguang Machinery Factory, and the subordinate units of a factory work for the subordinate units, and it is the basic operation not to give money.

It's just that Hongguang Publishing House has a special nature and belongs to the contract management system, so the cost must be paid, and the head factory of Hongguang Machinery Factory will not bear the cost of buying paper and ink, but it is only these two costs.

However, when Cao Zhiqiang gave 5,000 yuan, it was not given for free, it was actually an incentive bonus.

According to Cao Zhiqiang's rules, if one million sets of books can be printed within three days, and the quality and quantity are guaranteed, 5,000 yuan will be fully distributed.

If it is more than one day, 500 yuan will be deducted.

If it is more than 10 days, the bonus will be deducted in full.

Under this kind of incentive policy, who doesn't work hard?

You only need to work hard for three days, and you can get an average of 100 yuan per person, who wouldn't be happy?

Therefore, as soon as this policy was introduced, and real money was put there, the enthusiasm of the workers in the printing office was ignited in an instant.

The reason is very simple, Cao Zhiqiang's overtime bonus is too high.

If you think about it, there are only fifty workers in a printing office.

An average of 5,000 yuan is equivalent to an average of 100 yuan per person!

This is worth the wages of ordinary workers in the printing office for three months.

Of course, this must be on the premise of completing the task within three days with quality and quantity, and if the task is not completed, one more day will be deducted.

However, normally speaking, if the materials are enough and you are willing to work overtime, you can complete one million sets in three days.

This is the director of the printing office, and he helped Cao Zhiqiang formulate the rules, so can it still be unclear?

Therefore, what ninety-nine-six, zero-zero-seven, as long as the money is enough, for the people of this era, it is really a blessing!

Hanging Erlang is a mess, it's not what everyone wants, it's no way to do it.

If you really work hard to make more money, whoever doesn't work is a fool.

In this way, under Cao Zhiqiang's incentive policy, the scene of working overtime in three shifts appeared again after 17 years.

In this kind of situation where all the workers are vying to work overtime, the old director of the printing office is full of tears.

Even Director Li and Secretary Dong were shocked and came to inspect it.

After seeing the energetic scene of the workers in the printing office, they also sighed for a long time, and their love for Cao Zhiqi also deepened.

Then again, with printing costs so low, what should retail pricing be?

Originally, Cao Zhiqiang wanted to price a set of 25 yuan, but this price immediately frightened everyone.

Because of this price, this book will not sell at all, because it is too high, ridiculously high.

In the end, the final price was 10 yuan a set.

That's right, it's a set of ten yuan, which is only two yuan more expensive than the set of poems published by Cao Zhiqiang in the Writer's Publishing House!

That's it, it's still the result of Cao Zhiqiang's struggle, if according to Yu Deli's statement, he originally wanted to sell it for six yuan.

And what makes Cao Zhiqiang speechless is that the main reason why everyone can agree to price a set of ten yuan is because Cao Zhiqiang's poetry collection is added to this set of books.

You must know that during this period, the price of a book is actually very cheap, and the average quality books on the market are generally only two or three yuan a book, and the books of poor quality are only three cents and five cents.

But there is one kind of book that is a special case, and that is poetry.

In this period, poetry was still a tall and flat form, after all, it was more refined and more difficult.

So in this period, the status of the poet was significantly higher than that of others.

For example, if you are also a writer, and you say that you are a family, and I say that you are a poet, then the status of my poet is higher than that of your family.

This is conventional, and it is recognized by the public.

It is precisely because of this that when the Writers Publishing House published Cao Zhiqiang's poetry collection, it set a price of eight yuan.

This price is already high, but it is also in line with the pricing strategy of the poetry collection.

Because the unit price of poetry collections at this time is indeed higher than similar books.

But comparatively, the sales volume of poetry books is also very low, and the audience is too small.

Therefore, it is precisely because the poetry collection is a niche book that the original writer's publishing house was willing to sign an internal royalty sharing contract with Cao Zhiqiang, rather than a buyout system.

If it was out, the previous writers' publishing house would not have done so.

Cao Zhiqiang's set of books sold with it, if it weren't for the poetry collection "The World's Farthest Distance", and it also added Cao Zhiqiang's autograph and preface, plus a lot of sketches drawn by Cao Zhiqiang, which itself has very important commemorative significance, then this set of books would not be sold for ten yuan.

In other words, in the eyes of most people, "The Furthest Distance in the World" is the main thing for the sales of this set of two books, and "The Broken Void" is a match, even if the book "The Broken Void" is thicker and has more content.

However, most of them do not include Cao Zhiqiang and Zhao Shouwen.

Because Zhao Shouwen is the main proofreader of "Broken Void", he is very clear about the content of this book.

In Zhao Shouwen's view, the plot of "Broken Void" is compact and majestic, especially the concept of martial arts, which has a fantasy color of returning the pearl to the lord of the building, anyway, Zhao Shouwen himself likes it quite a lot.

Therefore, Zhao Shouwen believes that this martial arts book is a rare boutique, and once it is listed, it will definitely be popular.

Cao Zhiqiang was very useful for Zhao Shouwen's recognition, even if he knew that this book would definitely be fine, but when others were not optimistic, he was still a little hurt.

In fact, this other person mainly refers to the editor-in-chief Yu Deli and the president Zhou Huaien.

Yu Deli doesn't say it, as the editor-in-chief, proofreading should be checked.

As for President Zhou Huaien, Cao Zhiqiang positioned him as an auditor.

Because Cao Zhiqiang found that the publishing houses of this era have not yet had real review management.

In this era, there is no review team at the top of the hierarchy, and the publishing house does not need to submit books for review.

Therefore, for the content of the books published by the publishing house, it mainly depends on the self-discipline of the publishing house.

Of course, this freedom is relative, and some obviously reactionary speeches, as well as some authors who have not been rehabilitated, are not allowed to be published.

In addition, although publishing a book is free and simple, once something happens to your book after it is published, such as being reported for various reasons, you will be held accountable.

But on the whole, the publishing houses in the 80s were really ultra-free and ultra-relaxed, so that the publishing house staff in this period let themselves go at every turn.

If you don't believe it, you go and look at the books on the market, even if it is a regular bookstore like Xinhua Bookstore, you can find a large number of very violent books in it, and the publishing houses that produce this kind of books are all regular publishing houses!

It can be said that throughout the 80s, all the regular publishing houses in China really relied on self-discipline when there was almost no censorship on it and the content of the publication was super free.

It is precisely because of this that Cao Zhiqiang asked President Zhou Huaien, who is the same mascot, to do the work of content review in line with the principle of waste utilization.

To put it simply, Zhou Huaien's job is to see if the content of the book to be published has any illegal or sensitive content, and if there is, quickly revise it.

Zhou Huaien is an old-school conservative figure, and if he can approve of the content of the book, there is a high probability that there will be no problem.

Fortunately, the content of "Broken Void" is relatively healthy, and it is pure fantasy popular literature, which is relatively loose.

And in the efforts of these people, Cao Zhiqiang himself is not idle.

As the general manager, his most important role at the moment is to open up sales channels.

Cao Zhiqiang is no stranger to this, he directly found Director Chen of the Publishing Bureau, and then through Director Chen, he made an appointment with the secretary and manager of the head office of Xinhua Bookstore, and everyone had a meal together.

After eating, one person also gave a cash red envelope of 1,000 yuan!

With this level of PR campaign, the effect is leveraged.

The senior secretary of Xinhua Bookstore finally made a decision, and in the future, as long as it is a book from Hongguang Publishing House, Xinhua Bookstore will buy it at a 50% discount.

That is to say, in the future, the books published by the Hongguang Publishing House will be eaten at half price by Xinhua Bookstore, and the books of the Hongguang Publishing House will be placed in a conspicuous place as much as possible when they are retailed in the stores below Xinhua Bookstore.

Ma Dan, a total of only 3,000 yuan of red envelopes, plus a meal of more than 100 yuan, can get such a big discount, this is a lot of money!

You know, this is the policy of the head office of Xinhua Bookstore, which is equivalent to the decision of the headquarters of Xinhua Bookstore!

At present, the book distribution market is still dominated by Xinhua Bookstore, and the post office has formed two major monopolies.

It's just that Xinhua Bookstore is more inclined to books, while the post office is more inclined to periodicals, with a slightly different emphasis.

But in any case, this is also a national issuing agency.

This kind of hairstyling agency can make a point deduction, and its profits are massive.

Just have a meal with someone, give 1,000 yuan per person, and you can get a 5% discount, which is really cost-effective.

Of course, this is also the light that occupies the capital.

Only in the capital of the capital can there be this kind of convenience that affects the whole country at every turn, and if it were anywhere else, I am afraid there would be no such convenience.

So, with the concerted efforts of everyone working overtime.

It only took a week.

With such sincerity, the real "Hadron Production" "Buy Poetry Collection and Send It", with the "Hadron" autograph and autograph painting collector's edition set, is officially on the shelves of major Xinhua bookstores across the country!

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