328 Co-optation of uninvited out-of-town individual hawkers

At the beginning of the lights, a very beautiful, rare iron-gray Citroen CX20 stopped lightly at the entrance of the Peking Hotel.

"President, wake up, President, it's here!"

With a slight shake, Cao Zhiqiang, who was napping on the co-pilot, suddenly became excited.

When I opened my eyes, I found that the vehicle had arrived at the gate of the Peking Hotel.

"Ah, I'm home."

After saying this, Cao Zhiqiang stretched his waist: "It's not easy to live every day." ”

"Yes!" Zhang Qianqian immediately said, "President, you are working too hard, you still have to take care of your body." ”

"Well, I want to too." Cao Zhiqiang sighed, "I also want to give myself a good vacation, but unfortunately, time is running out." ”

Well, since this morning, after Cao Zhiqiang finished fooling Yu Fangfang and Yu Yuanyuan's sisters and fled from the room in a hurry, he went back to the publishing house directly and went to preside over his work first.

Although Cao Zhiqiang's main energy is currently focused on Huaxia Audiovisual Company and recording records, so for the Hongguang Publishing House, he is basically the big shopkeeper, and everything is carried out according to the established plan, but in fact, a lot of the work of the publishing house still has to be made by Cao Zhiqiang.

If nothing else, let's just say that the funding approval of a big project must be nodded by Cao Zhiqiang.

What kind of big project?

Of course, it's a newsstand construction project.

As early as when "Jianghu Xing" was first released, Cao Zhiqiang proposed the newsstand project, but at that time, the publishing house's funds were not in place, and it had not yet received the full support of Hongguang Machinery Factory.

It wasn't until Zhang Qianjin and Li Youfu were co-opted, especially after receiving the full support of Director Li, that the situation changed.

In terms of capital, because of Li Youfu's business everywhere, he has now run most of the big cities in the north, and has established a number of independent sales outlets with Xinhua Bookstore.

Thanks to the strict implementation of the domestic martial arts ban, as well as the popularity of the martial arts "Broken Void" attached to "Jianghu Xing", and of course, the skin of the regular publishing house in Beijing.

There are many, many reasons that lead to the martial arts set of "Jianghu Xing", no, it is a collection of poems, which is not easy to say in the south for the time being, but all parts of the north show a momentum that swallows thousands of miles like a tiger.

Everywhere he went, whenever Li Youfu let out the wind about the distribution of this set of books, regardless of whether he knew him before or not, all kinds of local snakes, even if they were not engaged in book trading, all rushed over like crazy, holding cash bills, crying and shouting for agents.

Even after hearing the rumors, without waiting for Li Youfu to open up the market, he took the train directly to the capital and directly found the publishing house, just to ask for a wholesale right.

Yes, it's not an agency right, it's a wholesale right, that is, they hope to buy in large quantities from Hongguang Publishing House at a wholesale price, and then they pull it back and sell it themselves.

Later, more and more people heard the news, and more and more people came to Hongguang Publishing House just to be able to buy these books at wholesale prices.

Some people even transported a sack of banknotes in a car, and they had to buy "Jianghu Xing" at a wholesale price with cash on the spot, and then pull it back to their own city to sell.

There were so many people who came to ask for books that Chen Jiabang had to have several offices renovated as dormitories to temporarily accommodate these people who came from all over the world to buy books.

is full of calculations, and it has only been less than two months since the release of "Jianghu Xing", and it has become so popular that it is said that it is bad to make money every day.

In this regard, not to mention that everyone in the publishing house was surprised, even Cao Zhiqiang, the initiator, was also a little surprised.

But on closer analysis, it doesn't seem strange.

Without him, it's just a policy dividend.

Why?

At the end of the day, it's a matter of limitations.

As mentioned earlier, martial arts is not all smooth sailing in China.

As early as 1982, for various reasons, various strict bans were issued in China, which almost cut off the publication and circulation of domestic martial arts.

Before the ban was opened in 1985, all the martial arts on the market in China during this period were basically secretly popular.

In other words, between 1982 and 1985, you would never see martial arts in regular bookstores such as Xinhua Bookstore, even "Seven Heroes and Five Righteousness".

However, although the country prohibits it, the folk martial arts fever has long been ignited, and everyone's love for martial arts has not only not dissipated, but has become more and more enthusiastic.

Therefore, some secretly popular martial arts have appeared, and even many manuscripts have appeared, just like the popular banned book "An Embroidered Shoe" back then.

Most of these secretly popular martial arts were secretly published by the Southern Publishing House, and then secretly popular.

It is precisely because of this that the price of these martial arts is ridiculously expensive.

For example, at this time, I bought a set of two volumes of "The Legend of the Withering Heroes" in the capital, and it actually cost forty yuan!

But the price on this set of books worth 40 yuan "The Legend of the Withering Heroes" is only 8 yuan!

From this, we can see how big the price difference is and how high the oil and water are.

In fact, before 1985, all kinds of things like this kind of private circulation were expensive, but they were all very popular, and they were almost as enduring as the manuscript literature during the mosquito song period.

But there is a problem here, that is, the various martial arts that were secretly popular in China during this period are not only of poor quality books, but also of mixed content, with many editions.

In addition, due to the policy ban, many domestic martial arts creations have also been affected, so there are almost no eye-catching new works.

Therefore, at this time, the martial arts popular in China are basically those from Hong Kong and Taiwan, and they are basically those from Jin Yong, Gu Long, and Liang Yusheng.

In other words, in this period, there is actually an urgent desire for some new and more dazzling martial arts.

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And "Jianghu Xing", no, to be exact, it is the "Broken Void" that is attached to it, which just fills this gap.

The excellence of the Broken Void is not to be said, the key is that this set has also created a new theory, that is, the Broken Void Theory, which is equivalent to stepping on the threshold of fantasy.

Later people know that when martial arts collide with fantasy, they usually die ugly.

For no other reason, the threshold has been raised, which is not a dimension at all.

The reason why "Jianghu Xing" has become so popular is not because of how good the poetry collection is, nor is it because everyone's love for poetry has been rekindled.

To put it bluntly, for most people, the reason why they pursue "Jianghu Xing" is not to pursue those poems that are indeed good-looking, but to pursue the accompanying "Broken Void".

After all, everyone knows that "Jianghu Xing" is nominally selling poetry collections, but in fact, selling dog meat with sheep's heads, poetry collections are sheep's heads, and dog meat is martial arts.

Don't underestimate this selling dog meat with a sheep's head, at least with this trick, you can perfectly avoid the ban on martial arts, so that this set of books can appear in Xinhua Bookstore and post and telecommunications bureaus and other places.

The audience of these places is huge.

There is another advantage to being able to get books in Xinhua Bookstore, that is, you are not afraid of being arrested, and you can sell them openly.

You know, in 1983, not only could non-staple foods be sold and were no longer restricted, but books were also one of the products that were not restricted.

In comparison, other industrial products, such as TV tape recorders and the like, are limited by production capacity and still require tickets.

That is to say, China has not completely entered the market economy at this time, and it is still a planned economy, and it is still the era of bills.

During this period, it is very risky to resell things that require bills, and if you are caught, you will not only be fined, but also go to jail.

But books and audio tapes are not restricted, so that's fine.

Especially positive products, which are always hot sellers.

"Jianghu Xing" published by Hongguang Publishing House just perfectly combines the characteristics of all hot-selling products.

First of all, the definition of "Jianghu Xing" is a set of poetry collections, which seem to be tall and high, will not be banned, and can be sold all over the country in a bright and bright way.

In this way, all dealers and second-hand dealers will have no policy risk, and they can sell privately all over the country, without worrying about being arrested for reasons such as banned books.

Secondly, because "Jianghu Xing" has "Broken Void", a martial arts giveaway, it is nominally an elegant poetry collection, but in fact, it also takes into account popular martial arts.

In this way, this set of books can be appreciated by both the elegant and the vulgar, whether it is an elegant person who likes poetry, or an ordinary person who likes martial arts, you can get what you want from it.

On the contrary, the poems in this set of books are all of a very high level, and they are not indiscriminate, and the level of martial arts is also very high, which simply opens the door to a new world.

Coupled with the blessing of the author's name of "Poet Qiangzi", this set of books quickly became the most popular poetry collection in China, and there is no one.

After a period of fermentation, with the popularity of this collection of poems, the news that this publishing house gave private wholesale books also spread.

In this way, it has opened a way for many people with flexible brains to get rich.

You must know that at this time, there are very few pirated books in China that can be officially listed in Xinhua bookstores.

It's not that people are so conscious, it's that they don't want to get into trouble.

The reason is very simple: at this time, due to the limitations of technology and productivity, the publishing houses and printing houses that can publish books in large quantities are basically state-owned units and collective units.

These units, you have no problem pirating the martial arts of Hong Kong and Taiwan, after all, people can't sue you, and there is no way to take you.

But if you pirate the works of regular domestic publishing houses, especially the books that can be officially published in Xinhua Bookstore and Post and Telecommunications Bureau, it will be different.

Because if you do this, you are not only robbing the job of the publishing house that published that set of books, but also competing for the job with the Xinhua Bookstore and the Post and Telecommunications Bureau.

You must know that there is also a Copyright Law in China.

At present, in addition to the Copyright Law, which was reproduced in 1979, in 1982, the Ministry of Culture also formulated the "Trial Regulations on the Copyright Protection of Books and Periodicals".

To put it simply, once a regular publishing house publishes a set of books in China, then other publishing houses are not allowed to publish and distribute it privately before obtaining formal authorization, otherwise it is a crime!

Note that it is a crime, not a violation, and breaking the law is punishable by jail!

Therefore, at least in 1983, except for some small private workshops in the far reaches of the emperor, ordinary regular publishing houses or printing houses did not dare to secretly publish books that could be sold on the shelves of regular Xinhua bookstores, which was a crime.

However, there is no explicit stipulation that books published by publishing houses can only be sold through Xinhua Bookstore and Post and Telecommunications Bureau.

Other units such as supply and marketing cooperatives, department stores, and so on, can be sold.

After all, books are also a commodity, a cultural commodity.

In this case, of course, self-employed people can also sell.

Even, during this period, many self-employed people mainly set up stalls to sell books.

So the question is simple.

The book "Jianghu Xing" is very popular and best-selling, it is a regular product, and the publishing house itself is relatively down-to-earth, and it can also be sold to private individuals at wholesale prices, which is a good way to make money.

At present, "Jianghu Xing" has to be sold at a higher price in various places, not to mention the wholesale price, even if it is bought at a fixed price, and then sold at a local price, there is a lot of profit in it, not to mention that the Red Light Publishing House gives every private individual entrepreneur who comes to buy the goods at a wholesale price.

Therefore, after hearing the news, many people couldn't wait for Li Youfu to talk about them one by one, so they simply came to the capital directly and directly found Hongguang Publishing House to buy it.

Many people don't want much, usually just a sack, but there are many people who can't stand it and come to buy it.

So far, there are more than 100 second-tier dealers who come to buy, and the number is increasing day by day.

So Cao Zhiqiang went to the meeting to discuss the number of reprints of "Jianghu Xing" and how to deal with the increasing number of automatic buyers.

There is nothing to say about the number of reprints, and the direct reprinting of 4 million copies can basically temporarily solve the problem of book shortage.

As for the second-tier dealers who come from all over the country on their own, the policy is that those who come will not refuse, as long as they pay the money with one hand, they will deliver the goods with the other hand, and of course how to transport it is their business.

However, in view of the flexibility of these second-tier dealers, as well as for security and other considerations, all second-tier dealers who come to wholesale books must leave their contact numbers and contact information for easy contact later.

This seems to be to select second-tier dealers to prevent illegal reselling by criminals, but in fact, it is to make good connections and prepare for the expansion of sales channels in the future.

Because in Cao Zhiqiang's view, these people can have such a keen sense of smell in this era, and they come all the way to buy books and resell them at their own expense, which is worthy of admiration.

Leave the contact information of these people, in case they come out with a new product, or want to engage in a sales point, or even send a regional agency, these people are the first choice.

Not to mention anything else, once Cao Zhiqiang's music tapes are to be listed, they can be quickly promoted across the country with the help of these people.

In other words, these people are all mobile sales outlets, can they not be entertained?

Therefore, Cao Zhiqiang spent most of his time today meeting and chatting with these people who came to Beijing to seek books, talking about what industrial chain, what win-win cooperation, and what public-private cooperation.

The purpose is one, that is, you boldly sell my products, and it doesn't matter if you pull the tiger skin of my unit for this, I will let you approve it, and I will give you a cover.

Even, if you don't have a specific unit and want an official status, you can also sign an employment contract for dispatched workers.

As for this dispatch contract, although it will not pay you the actual salary, it will recognize that you are a dispatched employee of your company.

In this way, if you want to open a letter of introduction, take a train, or even live in a guest house, you don't need to buy another unit, you can open it yourself.

And when others ask you when you go back, you can also straighten your chest and say that you are a person from a state-owned publishing house and a person with a unit.

In short, everyone can be co-opted and become an unpaid publishing house employee.

In the future, you can rest assured that you can boldly set up a stall and sell our products, including but not limited to that set of "Jianghu Xing".

At the same time, Cao Zhiqiang also promised that as long as they sell the goods produced by the Red Light Publishing House, then if something happens to me, such as being arrested, the publishing house will definitely stand up for you.

Of course, it is only limited to selling the products of the publishing house, and if you are caught selling other products, the publishing house will not care.

In addition, Cao Zhiqiang also took these people to visit the Hongguang Publishing House, as well as the relevant departments of the Hongguang Machinery Factory, such as the printing office.

Anyway, tell these second-class dealers openly and secretly, we are a state-owned enterprise unit with a Beijing brand, with a deep background and strong strength, as long as you know each other, you can rest assured and bold to do it with me, and ensure that you will eat and drink spicy food in the future, and you will not be looked down upon.

In this way, with ease, Cao Zhiqiang harvested more than 100 second-tier dealers, nationalized all of them, and became the first batch of unpaid dispatch workers of the Hongguang Publishing House.

Although these people are not paid, they can buy workers' insurance.

In other words, they can pay for their own employee insurance, including pension insurance and medical insurance, which can only be bought by Hongguang Publishing House.

This is, of course, voluntary.

If they pay for this employee insurance by themselves, then they can do it according to the standards of normal employees in the future.

This is equivalent to saying that after Cao Zhiqiang took in these uninvited individual hawkers from other places, not only did he not have to spend money, but these people also had to pay him money every month.

Most of the self-employed people in other places have bought this so-called employee insurance.

After all, it's actually not expensive, and after doing this, you can be reimbursed by going to the hospital, not to mention that it looks good, and it's more cost-effective.

There are also some people who are distressed about the money and have not paid it, but Cao Zhiqiang does not treat it differently and will still sign an employment contract with him as a dispatch worker.

And Cao Zhiqiang also said to these people that if you figure it out in the future, you can pay for insurance again at any time, but when the time comes, it will be calculated from the time you buy the insurance, and you can't make up the payment.

It can be said that most of the time today, Cao Zhiqiang is dealing with these people.

And meeting people is not only a mental work, but also a personal work.

Not only do you have a symposium with them, but you also have to show them, give them lectures, and even have dinner with them.

After the whole process, Cao Zhiqiang was also tired enough.

Originally, he wanted to go back to Qinghong's courtyard to live, after all, after Qinghong left with her mother, it was empty.

But considering that it was too deserted over there, and I had to do all the work by myself, which was not as comfortable as the hotel, I went back to the Peking Hotel.

Beiping Hotel is a monthly subscription, what a waste if he doesn't live.

"Okay, Lao Zhang, go back!" Cao Zhiqiang, who got out of the car, stomped his feet, "You don't have to pick me up early tomorrow, wait for my call, I'll call you and come again, you can sleep a little longer." ”

"Okay! That's a good feeling. Zhang Qianqian said with a smile, "President, you are tired of the day, go back and rest early." ”

"Go, go, go." Cao Zhiqiang smiled.

After Zhang Qianqian drove away, Cao Zhiqiang shook his head, re-entered the hotel, and walked to his room.