A few days later, the first single "Red Flag Fluttering", which had been delayed again and again for various reasons, was finally officially launched on Children's Day on June 1.

In fact, Cao Zhiqiang's original plan was to take the single "Bloodstained Style" as the first single in his life, and the original release time was set for May 25.

It's just that this month is just to prepare for the pre-exam, as well as re-recording vinyl records and a series of reasons, so the first release time will continue to be delayed and changed to the first release on Children's Day.

Since it is the first release on Children's Day, "Bloodstained Style" is not very suitable.

Because although "Bloodstained Style" is indeed very touching and has been proven by history to be a very good best-selling song, the content is too sad, and it conflicts with the cheerful atmosphere of Children's Day.

Therefore, Cao Zhiqiang finally decided to release the single of the song "Red Flag Fluttering" on Children's Day.

"Red Flag Fluttering" is passionate and positive, with a bit of a cheerful atmosphere, which complements Children's Day.

After all, on Children's Day during this period, children under the age of 14 have to take a day off.

However, children have a day off, but parents will not take a holiday, so the biggest fun for children in this period is to lose the bookstore to read and buy books in addition to crazy play.

Therefore, usually before Children's Day, various government agencies, institutions and state-owned enterprises will send some books to employees, and then on Children's Day, children can take the books to the bookstore to buy books.

Of course, it's not just books that you can buy, things like audio tapes can also be bought.

Because the so-called book scrolls are basically issued by Xinhua Bookstore to various units, take these things to Xinhua Bookstore for consumption, as long as there are things in Xinhua Bookstore, you can buy them.

At this time, Xinhua Bookstore not only sold books, but also sold audio tapes, video tapes, vinyl records, stationery, musical instruments and other things, which can be said to be a small shopping mall that is biased towards the cultural and educational system.

Older children can buy it themselves, but in most cases, parents bring their children to buy it.

It's just that because many people still work, most of the parents who bring their children to visit Xinhua Bookstore are housewives or grandparents who don't go to work.

Coincidentally, Cao Zhiqiang's "Red Flag Fluttering" was first released in Xinhua Bookstore.

There is no way, who made Cao Zhiqiang have a good relationship with the general manager of Xinhua Bookstore now.

Whether it is Hongguang Publishing House or Huaxia Audiovisual Company, they are all serious national brands.

The products produced by the national brand, of course, can be put on the shelves of Xinhua Bookstore.

Therefore, as early as before Children's Day, a large number of audio tapes and vinyl records of "Red Flag Fluttering" have entered Xinhua Bookstore, and they are still in the most conspicuous position, and even a lot of advertising slogans have been posted.

The advertising slogan is also very interesting: "Produced by Ah Qiang, it must be a high-quality product!" The red flag is fluttering, cheer for the country! ”

Well, this Ah Qiang refers to Cao Zhiqiang's stage name.

Yes, Cao Zhiqiang did not continue to use the name "Qiang", but opened another trumpet of "Ah Qiang".

Mainly, the pen name of Qiangzi was originally a name with a bit of ridicule and ruffian flavor given by Cao Zhiqiang at the beginning, but it is actually not in line with the current mainstream.

To put it simply, it's not very tall and earthy.

But now that it's already famous, I have to continue to use it.

However, Cao Zhiqiang did not want to continue to use the pen name of Hadron on singers.

He thinks it's better to separate.

Although the pen name and stage name are separated, there will be a lot less traffic, but he is not worried about this.

As long as the work is good, the trumpet will also soar, and there is no need for the help of the original pen name at all.

Qiangzi, let's be his poet in the future.

As for the title of musician, I'll leave it to Ah Qiang.

A real musician should speak by strength, not by other factors.

Well, that's all external statement.

The real situation is that Cao Zhiqiang simply felt that the pen name of Qiangzi was not very suitable for the identity of the singer, so he changed his name to Ah Qiang.

Anyway, Cao Zhiqiang opened a lot of trumpets before, and this Ah Qiang is not bad.

Cao Zhiqiang said that he won with strength, but in fact, he didn't just launch his work, he also advertised!

That's right, it's advertised, and it's almost free.

It can be said that it was precisely because of this advertisement that Cao Zhiqiang postponed the release of the first single to June 1.

In fact, advertising is not a new thing in China at this time.

Generally speaking, advertising in China at this time is either in newspapers or magazines, which are the two most common ways.

Then there's radio and television.

It's just that during this period, units like radio and television stations were no longer the era in 1979 when any tonic could be advertised.

"The Great Age of Genes"

At this time, if you want to advertise on radio and television, not only will the price be much higher, but you will also have to go through layers of scrutiny.

Take CCTV as an example, if you want to advertise on CCTV, not only do you have to pay a lot of money, but you also have to get the permission of the CCTV advertising department.

Cao Zhiqiang wants to sell audio tapes, which is obviously not in line with the advertising column of the TV station.

However, Cao Zhiqiang found another way and came up with a public service advertising project.

Of course, what about this project, Cao Zhiqiang didn't expect at first that the initiator, or inspiration, was actually his recording engineer Chen Guangming.

I think that at the beginning, after Cao Zhiqiang first set up a Huaxia audio and video company, because he did not have his own recording equipment, he could only rent equipment from other units.

At that time, Cao Zhiqiang's first thought was CCTV.

Relying on his relationship with Chen Hanyuan, director of CCTV's editor-in-chief office, Cao Zhiqiang can rent CCTV's recording studio to record records, and Chen Guangming is his recording engineer.

At the beginning, Cao Zhiqiang just recorded records normally, that is, he played and sang by himself in the recording studio, and then was recorded, and after some subtle processing, he could be used as a master tape to make records.

Although the process is simple, most of the domestic tapes of this period are like this.

However, when Cao Zhiqiang was recording "As Wished", Chen Guangming said that Cao Zhiqiang's songs are so exciting and moving, but it's a pity to listen to the songs, if only I could make a war movie and use it as the theme song of the movie, it would be nice to listen to it while watching it.

The speaker has no intention, but the listener has a heart.

At that time, Cao Zhiqiang was already planning to promote the record to the market, and when he heard this, he immediately thought of MTV.

MTV has appeared abroad at this time, but it has not yet been introduced in China.

There are many reasons for this, but the main reason is not that there are not enough televisions.

Although the penetration rate of television sets in China at this time is not high, the absolute number is very high.

The main reason is the lack of relevant awareness and teams in China.

In the early days of CCTV, the overall idea was still relatively conservative, and the program production was lackluster, just because the number of TV stations was too small, everyone could basically only watch those few stations, and there was a shortage of entertainment methods, and CCTV had the largest coverage, so the ratings were extremely high.

However, this does not mean that CCTV cannot do music TV programs in the form of MTV now.

Well, maybe if you open a separate MTV channel, it's not the right time, but it's okay to produce a few MTV programs and broadcast them on CCTV channels.

Making MTV is not a problem, the difficulty is how to convince CCTV to agree to broadcast his MTV.

Obviously, if it is simply used as an advertisement to sell the records of Huaxia Audio and Video Company, it is still a little difficult, and it is difficult for the main record products to pass the review of the CCTV advertising department at present, because they are not tall enough.

In the same way, it is not appropriate to promote the book "Jianghu Xing", and it will not be passed.

After thinking about it, Cao Zhiqiang decided to find another way and simply come up with a public service advertisement in advance.

Once the name is in mind, it's called "Advertise"!

After having this idea, Cao Zhiqiang found Chen Hanyuan, the director of CCTV's editor-in-chief office, and told him his idea of "widely publicizing".

Well, basically, Cao Zhiqiang copied the idea of "widely publicizing" in later generations.

The basic core is very positive, that is, to shoot some non-profit, public service advertisements, praise morality, cooperate with government propaganda, and advocate everyone to be civilized, polite, respect science, and love the party and the country.

The content can be varied, it can be satire, it can be praise, it can be a short film, it can be a song, you can pay attention to the current hot spots, you can also recall the past eventful years, anyway, how to be positive.

The length of time, it doesn't need to be much, it doesn't exceed the time of one song.

Not to mention, as soon as this idea was proposed, Chen Hanyuan immediately became interested.

Then Cao Zhiqiang took the opportunity to launch his first MTV-type public service announcement - "Red Flag Fluttering"!

The shooting of this MTV is also very simple.

It is mainly to shoot the situation of the three-person national flag raising the national flag, and then shoot some people who spontaneously stand by to watch the national flag raising when the national flag is raised, and have tears in their eyes, and also shoot the daily life of some ordinary people.

In addition, of course, Cao Zhiqiang himself wore a Mao suit, under the national flag, on the Great Wall, in front of the workers, in front of the peasants, in front of the primary school students, with a solemn expression or a selfless singing alone.

Combining these clips and the background music of "Red Flag Flying" is a very good MTV.

Chen Hanyuan was very moved when he said this idea, and soon found the relevant leaders to come over.

As soon as the relevant leaders heard the concept of this project, and then listened to the song "Red Flag Fluttering" that Cao Zhiqiang had recorded before, tears fell instantly, and the decision was made directly.

In this way, the advertised column group officially established the project.

Among them, Cao Zhiqiang himself became the consultant of the program group, and Huaxia Audiovisual Company was the exclusive sponsor of this column.

In other words, CCTV does not give a cent of the funds for the column group that is widely advertised, and all of them rely on the column group to raise it themselves.

At present, it is all dependent on the support of Huaxia Audio-visual Company, and in the future, it can bid for sponsorship from other units as appropriate.

It's not that CCTV doesn't come out with nothing.

CCTV has released people and equipment, and also released program slots.

However, the related production costs, such as consumables, food expenses, employee subsidies and travel expenses, etc., are all supported by Huaxia Audiovisual Company.

Actually, this is very conscientious, because these costs are actually not too high.

And CCTV has to do this at this time, it is really at this time that China is carrying out innovation, and CCTV is also within the scope of innovation, simply put, new programs can be carried out, but there is no funding.

Of course, if you do a good job, it is not impossible to ask other departments for funds.

For example, the Central Committee of the Communist Youth League and other departments are not unable to fight the autumn wind.

Therefore, at least in 1983, CCTV's life was not easy.

In short, after the leader has passed the test, shooting is naturally not a problem.

CCTV has nothing else, the film crew is complete, and even super-edited.

That's right, CCTV's film crew at this time is really super-programmed.

In fact, in the early 80s, there were quite a lot of CCTV production personnel and logistics personnel, and everyone who knew the reason understood it.

Later, after continuous reform, it was constantly streamlined.

Of course, we're talking about production and logistics.

The front desk host of CCTV and the like are basically a radish and a pit.

The main reason is that there are so many CCTV program lengths, there are so many program groups, and there are only a few hosts in each program group who can control the scene.

For example, Mr. Zhao Zhongxiang is already the first brother of CCTV at this time, and relatively speaking, Mr. Chen Duo is slightly inferior.

Naturally, a new show like this must not be hosted by a brother like Mr. Zhao.

In fact, according to the definition, this column of "Advertisement" does not need a host at all, what is needed is the content itself.

According to Cao Zhiqiang, there is no need to waste time at the beginning and end of the film, and there is no need for the host to come out to explain and preach.

directly on the film, directly use the content to move people's hearts, and directly let the audience figure out the connotation for themselves.

Because it is directly on the film, it must be focused and capable, more concise than the sketch, the impact must be stronger, and there must be good background music.

The combination of the picture and the music can achieve enough impact in the audio-visual aspect.

Well, in fact, Cao Zhiqiang almost said that he would directly engage in MTV.

Anyway, the program team is there, the funding is there, the creative plan for the first program, and even the background music are available, so it can be said that everything is ready.

The shooting process is very smooth, after all, there is no need for too many complicated technical lenses at this time, just shoot some of the shots that Cao Zhiqiang said, and then remove the chaff and edit them together, at most, pay attention to the changes in light and shadow, and highlight one from darkness to dawn.

Such a picture, with the background sound of "Red Flag Fluttering", is perfect.

At the same time, in order to shoot this positive public service advertisement, the program team, under the organization of the Communist Youth League and other relevant departments, also specially invited the choir of the China Symphony Orchestra and the China Symphony Orchestra to accompani.

With the accompaniment of the symphony orchestra and choir, and with the unique voice of Cao Zhiqiang, they jointly composed a very exciting song "Red Flag Fluttering"!

This configuration is far stronger than Cao Zhiqiang holding a guitar and playing and singing by himself in the recording engineer.

Even, Cao Zhiqiang couldn't help but record the chorus version of this time, and with the consent of the symphony orchestra, he remade a symphony version and made it directly into vinyl.

In other words, the single in the vinyl version is directly a symphonic version, not a self-playing and singing version of the tape version.

At the same time, the symphonic version will also appear in future music album compilations.

It is worth mentioning that the symphony orchestra itself did not need money to record the version accompanied by the Chinese Symphony Orchestra and release it as a record by the way.

Because this is a political task in itself, and the China Symphony Orchestra is not a for-profit organization at this time.

But Cao Zhiqiang still insisted on giving dividends to those who came to the symphony orchestra to participate in the soundtrack, including everyone who participated.

For the specific dividend ratio, he also wrote a contract himself, indicating the specific sharing ratio.

Yes, it was he who wrote a contract, forcibly pulled the head of the symphony orchestra to sign and press his fingerprint, and took a photo as a souvenir.

According to the contract written by Cao Zhiqiang himself, as long as there is a symphonic version of "Red Flag Fluttering" in which they participate, then the symphony orchestra can get 10% of the net profit from the release of the product.

Yes, it's 10 percent of the net profit, not 10 percent of the pricing, and the difference is huge.

The company's net profit refers to the total income of Huaxia Audiovisual Company's distribution of this song, minus the total expenses, and the remaining part of the profit.

If the album is released and there are more than one song, simply divide by the number of songs on the album.

All in all, Cao Zhiqiang can't let those people work in vain, market economy, more work and more rewards.

Well, this is a nice saying, in fact, the essence of Cao Zhiqiang's doing this is to win over this symphony orchestra, not only can they cooperate more smoothly in the future, but also if they want to maintain their power in the future, there are many people.

In this way, after busy and hurried preparations, CCTV's advertising program, that is, "Red Flag Fluttering", which advocates that everyone loves the national flag and loves life, is a public service announcement, just before the noon news on Monday, May 30, was officially broadcast for the first time.

That's right, according to the plan, this show was broadcast before the noon news, and after the broadcast, it was the noon news, which is actually quite good in terms of time slots.

In terms of broadcasting, each episode of the program will be broadcast continuously for a week, and it will be changed every week.

In other words, on Children's Day, the program "Red Flag Fluttering" has been broadcast for two consecutive days.

The effect of the show can only be said to be quite good.

I don't know if you feel the patriotic sentiment from the show, at least the song "Red Flag Fluttering" has been remembered by the audience.