Cao Zhiqiang swore that he really didn't want to deliberately touch Xiang Dongfang's little hand to take advantage of others.

He really just cared too much about the sales data of "Red Flag Fluttering", so he subconsciously grabbed it.

But no matter what Cao Zhiqiang thinks, the result is that he did grab someone's little hand, and it was a relatively sensitive part of the back of the hand.

Even if Cao Zhiqiang realized that something was wrong and took his hand away as soon as possible, the thing had already been done, and the embarrassment had already arisen.

"Ahem!" Cao Zhiqiang coughed, touched his nose again, and forcibly relieved the embarrassment, then said seriously, "Secretary Xiang, come in front of me, you don't need to help me press my head." ”

"Yes." Xiang Dongfang pursed his lips, put down his hand, and gently came to the opposite side of Cao Zhiqiang, and there was a desk between the two sides.

"No need to stand." Cao Zhiqiang smiled slightly, "Sit, sit down and say, if you stand like this, I still have to look up at you, how uncomfortable." ”

Xiang Dongfang smiled, and then sat down on a chair in front of his desk.

Putting a chair in front of the desk is also Cao Zhiqiang's special request.

Because during this period, there were generally no chairs in front of the leader's desk in China, and everyone who came had to stand and report to the leader.

But as Cao Zhiqiang, who came from later generations, putting a chair in front of the desk can make it more convenient to chat with people.

In this way, people don't have to stand to report their work, they can sit and report to themselves, and everyone is comfortable.

After Xiang Dongfang sat down, Cao Zhiqiang proposed again and asked Xiang Dongfang to give him the sales data of "Red Flag Fluttering".

Xiang Dongfang did not hesitate, decisively took out a small notebook from his pocket, opened it and turned a few pages, and then handed it to Cao Zhiqiang.

"President, this is the data summary I made, and the part with the red line in it is what I think is more important, so please take a closer look."

"Hmm." Cao Zhiqiang nodded while watching, "I know, I've worked hard for you." ”

Cao Zhiqiang's hard work is not just polite words, but sincere.

Because of Xiang Dongfang's sales data summary, it is really hard.

The reason is that his publishing house is too small, and it has just been established, and there is no relevant sales statistician who can make accurate sales statistics.

Even if Hongguang Machinery Factory sent a lot of internal staff, those people are mainly responsible for accounting and cashier business, and then ordinary internal work such as security and administration, such as statistical sales data, they don't understand it at all, and they don't want to understand it.

When Cao Zhiqiang sold "Jianghu Xing" before, he once scattered all the people from the publishing house and squatted in various Xinhua bookstores, using this stupid method to collect statistics.

But at this time and at that time, the stupid methods of the past are no longer working.

The root cause is that the publishing house is expanding too quickly and is understaffed.

The original group of people who squatted on statistics are now all focused on preparing for the magazine.

…

Next month, that is, in July, "Confidant" magazine will be officially launched, and they are all busy making content now, so how can they go out to do statistics again.

Of course, if it's just a rough statistics, it's not difficult, it's just a bit troublesome.

Because of the release of the record "Red Flag Fluttering", there are currently two main lines.

One is to go through the regular Xinhua bookstores, supply and marketing cooperatives, department stores, hardware stores, electrical stores, post office stores and other formal state-owned enterprises.

The other line is the sales department managed by Li Youfu, that is, the group of self-employed people who were incorporated by the publishing house and only occupied the quota but did not pay salaries.

In addition to this, it is necessary to reconcile the data with the tape factory.

In other words, you have to count the shipment data of the tape factory on the one hand, and the actual sales data on the other hand, and then match the two data.

Theoretically, the two data should be easy to match, but in practice, they are basically not matched, and there must be discrepancies.

In addition to problems such as calculation errors, there are also various artificial internal frictions.

Among them, state-owned sales units such as Xinhua Bookstore and supply and marketing cooperatives are relatively simpler, because they are all wholesale in nature, and they all give goods first, and then give money, which has a certain lag.

In other words, state-owned units such as Xinhua Bookstore must judge the approximate sales data according to the amount of payment collected after a month, so these state-owned sales units currently only have shipment data, no sales data.

However, the sales department managed by Li Youfu is a group of self-employed contract workers who are not paid wages and only shared, so they can achieve sales feedback in a timely manner.

But the problem is that Li Youfu, the sales manager, is just busy dealing with the wine market or opening up new markets every day, and he doesn't know statistics at all, or he doesn't do statistics at all.

As for the other self-employed people, they will only do their own data, such as how many goods they buy and how much they sell, and they will not care about anything else.

In this flat management style, those self-employed people are currently nominally under the management of Li Youfu and belong to the employees of the sales department, but in fact, they are only a cooperative relationship with the publishing house, similar to the relationship between the manufacturer and the wholesaler.

That is, the Hongguang Publishing House, which provides those who are originally self-employed with the identity protection of contract workers in state-owned enterprises, but does not pay wages, and they use this identity protection to set up stalls to sell goods more confidently, but they have to give priority to selling the goods of the Hongguang Publishing House.

Therefore, it is quite troublesome to make statistical sales data for these people, and they need to call one by one to verify, otherwise they will not take the initiative to explain.

This leads to sales statistics, which has become a troublesome thing, and everyone is not happy to do it.

Xiang Dongfang, after coming to the publishing house to become the president's secretary, immediately took the initiative to ask Ying to take over this job, and began to run back and forth, and do statistics back and forth, which was really hard.

Cao Zhiqiang also knew that Xiang Dongfang was very hard, but unfortunately he was short of manpower for the time being, so he could only let Xiang Dongfang do it himself first, and then add more people to her later.

In the final analysis, the establishment time of the publishing house is too short, the run-in time is too short, and the product is too simple.

…

It takes time to change all that.

Thinking of this, Cao Zhiqiang carefully looked at the records in the small book, and quickly frowned.

The reason is very simple, it is the total sales volume of tapes in this half month, which makes him very dissatisfied.

Of course, Xiang Dongfang can't be blamed for this, she is just a statistician, so if you want to blame, you have to blame Cao Zhiqiang, the initiator.

Because so far, the sales data is only for those distributors in the sales department.

But because of the self-employed distributors, the cooperation with Hongguang Publishing House has not been established for a long time, and everyone just takes what they need, and still lacks enough trust.

To be more precise, the publisher has a weak ability to restrain its subordinate distributors, so it cannot be used as a command.

If it weren't for the fact that the publisher had given the self-employed a state-owned contractor, it is estimated that this sales figure would not have been obtained.

It is precisely because of this weakness of restraint that the trust between the two sides is not high.

As a result, those self-employed distributors who are contract workers in the sales department of Hongguang Publishing House, who are nominally employees of the sales department of the publishing house, still have to pay the money with one hand and deliver the goods with the other hand when purchasing goods from the publishing house, instead of giving the goods first and then paying the publishing house a month later.

The only advantage is that when they buy goods, they can pay half of the money first, and then pay the other half a month later.

But the consequence of this kind of one-handed payment and one-handed delivery is that these distributors are very cautious, they will not just give them whatever products you give them, they must sell what products.

Previously, they were willing to come and buy "Jianghu Xing" with cash, because "Jianghu Xing" was already a bestseller in short supply, and they did not worry about selling it.

But Cao Zhiqiang's newly released record "Red Flag Fluttering", they have a lot of concerns, and most of them only buy a little bit of meaning.

Is the song "Red Flag Fluttering" not popular?

Not.

The reason is Cao Zhiqiang's own pot.

What pot?

That's the batch of tapes made by Cao Zhiqiang, it's a single, and the whole tape is just one song - "Red Flag Fluttering".

In this era, there are indeed many singers who release singles, but the so-called singles generally refer to vinyl records, not audio tapes.

Vinyl records have a unique sound, but they store very little content, and usually a vinyl record can only record two songs, that is, one on the front and one on the tail.

Therefore, when a singer releases a single, he or she refers to the release of vinyl records.

Tapes are different, and the storage capacity of such tapes is greatly increased, and an ordinary tape can usually store ten songs.

But Cao Zhiqiang, the "Red Flag Fluttering" he released is mainly stored on domestic tapes, and the entire tape is only this one song.

The whole tape is just a song, the key is that the tape is still expensive, the retail price is six yuan a box, and the purchase price of the distributors under the sales department is four yuan a box.

That's a joke.

You must know that an imported Panasonic brand blank tape on the market, that is, a box of four yuan, and a domestic blank tape is usually two five-day boxes.

The tape released by Cao Zhiqiang has only one song in it, which is similar to the blank tape, and it is also a domestic tape, but the price is six yuan a box, which is outrageous.

…

Ordinary people in this period are still very sensitive to the price of audio tapes, this is a domestic tape with only one song, and it is also a little-known singer, it is difficult to buy it.

And that's exactly what happened.

The result of Cao Zhiqiang's doing so is that the song is high and low.

To put it simply, the song "Red Flag Fluttering" did become popular because of its beautiful melody, catchy lyrics, and the first MTV of a new CCTV program called "Advertisement", but the release of the original audio tape of this song did not sell well.

The reason is that the price is too high, there are too few songs, and Cao Zhiqiang used the new vest of the singer Ah Qiang, which was not associated with the poet Qiangzi, causing ordinary people to feel that it is not cost-effective to buy this thing, that is, some literary and artistic young people are willing to spend money to buy it.

However, the song "Red Flag Fluttering" is indeed very popular, but it has stimulated some self-employed individuals who have imported tape recorders that can not only play but also record, and begin to privately use blank tapes to steal the genuine version of "Red Flag Fluttering" and sell it.

The retail price of pirated tapes is only three yuan a plate, and the key pirated tapes are not a tune, and there are many popular songs from Hong Kong and Taiwan in them, which are super cost-effective.

In this way, everyone buys that kind of pirated tape, who wants to buy the genuine version.

It's just that, because of the blank tapes in this period, there are not many of them on the market after all, and it is difficult for ordinary people to buy them in large quantities, so the number of pirated tapes is still too small, and on the whole, in the short term, the impact of piracy is not too big, but in the long run, it is difficult to say.

"Well, in more than half a month, not counting the situation of Xinhua Bookstore and other state-owned units, the distributors of the sales department have only sold more than 32,000 tapes in total, which is too small."

Hearing Cao Zhiqiang frowning and complaining, Xiang Dongfang couldn't help but say: "President, calculate the time, it's only a little more than half a month, and it's only seventeen days in total."

In seventeen days, more than 32,000 plates were sold, which is already very good.

This is only the data of self-employed people, not the data of state-owned units such as Xinhua Bookstore and supply and marketing cooperatives. ”

Cao Zhiqiang sighed: "You don't understand, these self-employed people, whether they sell in a way or at a price, they are all more flexible, usually the retail price is lower than that of state-owned units such as Xinhua Bookstore, and the sales location is closer to the residential area, which is more convenient."

According to past experience, the short-term sales of these self-employed individuals are higher than those of Xinhua Bookstore.

So this time, the sales of these self-employed people are only more than 32,000, which shows that the sales of Xinhua Bookstore are not much better.

Also, this kind of thing has the best sales when it has just been launched, and as time goes by, the sales will get lower and lower.

Don't forget, there are pirated tapes.

As time goes on, pirated tapes will increase, and we will be less competitive.

According to this situation, the final sales will not be high, and I don't expect a good start this time, it would be good if I didn't lose money.

No, it's not a matter of losing money.

I've hoarded half a million tapes right now, plus the yet-to-be-released "Bloodstained Style" single, for a million tapes.

…

According to the cost price of a tape, this is the cost of 1.3 million, not counting the labor cost.

Only then did more than 32,000 units be sold......

Alas, if it continues, not to mention capital preservation, it would be good to lose a little less money. ”

Xiang Dongfang said: "President, I don't think I need to worry so much, in fact, there may not be a turnaround." ”

"Oh?" Cao Zhiqiang put down the hand pinching his forehead, "What turnaround?" ”

Xiang Dongfang said: "President, during the investigation, I found that the song "Red Flag Fluttering" that you sang in person is really popular, and everyone loves to listen to and sing it.

The record tapes did not sell well, mainly because the content and pricing were not right.

In my opinion, it's not selling well right now anyway, and we don't sell those large singles in stock in our warehouse.

We can temporarily stop supplying singles and cassettes and only sell a little vinyl as a collector's edition.

As for the batch of tapes in stock, you can directly return to the factory, add some money, re-package, and add some pop songs, don't make singles.

For example, add some patriotic songs and make an album with your song, which is similar to the content of pirated tapes on the market.

Then the price of the new album is also lowered, don't sell it so high for six yuan, and the retail price can also be sold for three yuan, or even two yuan for eight.

Our purchase cost is far lower than that of those pirated households, and the cost price does not exceed one and a half yuan, which is far from being comparable to that of self-employed individuals.

In addition, our tapes have a large number, a wide range of channels, and good sound quality, as long as we are willing to make small profits and quick turnover, we can also explode. ”

"Huh?" Cao Zhiqiang's eyes lit up.

"It makes sense, the audio tape is not a one-time disc, you can't record it again after recording it once, and you can wash it out and re-record it.

In this way, those backlogs that have not been sold for the time being can be returned to the factory for re-recording and repackaging? Oops, why didn't I think of that? ”

Xiang Dongfang smiled: "The president usually has a lot of opportunities, and he has to think about all aspects of things every day, the so-called wise man must make a mistake in a thousand thoughts, and it is normal to not think of this for a while." But even if I don't warn you, you'll think about it sooner or later. ”

Cao Zhiqiang laughed: "Secretary Xiang, you are really good at talking." ”

As soon as he said this, the phone on his desk suddenly rang.

Cao Zhiqiang picked up the phone and listened, and then his face suddenly became happy.

"Haha!" Cao Zhiqiang, who put down the phone, said to Xiang Dongfang, "Secretary Xiang, are you busy now, if you are not busy, come with me to a place." ”

"What's wrong?" Xiang Dongfang smiled and asked, "Looking at your face, is there any happy event?" It can't be a record thing, right? ”

"Not really." Cao Zhiqiang smiled and shook his head, "It's my book...... Heck, you go to the machine shop with me, and you'll know what the joy is when you get there. ”

The rebirth of the courtyard house, the beginning was in the eighties