Trial opening of the 369 convenience kiosk chain
Facts have proved that after an open and honest discussion with Director Li, the effect is really good.
The biggest difference is that the subjective initiative is different.
In the past, although Director Li was very supportive of Cao Zhiqiang, it was only to the point of support, and it was not positive.
But now, after clarifying what Cao Zhiqiang wants and what he can give, he is immediately different.
The most typical manifestation is that the investment force of the convenience kiosk project is different.
In the past, Director Li only allocated a relatively idle workshop to produce convenience kiosks, which led to the relatively slow production speed of convenience kiosks, or mobile board houses.
But when Director Li began to focus on this project and invested a lot of resources and manpower, it was different.
If nothing else, let's talk about production.
In the past, the output of convenience kiosks was one a day, which was not even a drop in the bucket for a unit like Hongguang Machinery Factory.
But when Director Li directly ordered the key production, the output of the portable kiosk, which has no technical content, went up.
It only took five days to produce 100 Type 1 convenience kiosks and 50 Type 2 convenience kiosks, which is equivalent to 30 convenience kiosks in one day.
This is still without affecting normal production, and if the planned production is temporarily reduced and more workers are transferred to production, the output will be even greater.
In fact, originally Director Li wanted to draw more forces and produce more, or Cao Zhiqiang asked Director Li not to worry, it was enough to produce these first.
After all, at present, we have only negotiated the pilot with the leaders of Chongwen District, and there must not be too much at the beginning.
In fact, for the convenience kiosk plan, the biggest difficulty is not the hardware, but the software, that is, manpower and policy.
It is easy to solve the problem, and the most difficult thing is the policy, that is, the local government agrees to do it or not.
Even if the government agrees, there are many departments below to run, such as local streets, fire departments, electricity, post and telecommunications, and even public security.
Fortunately, Cao Zhiqiang had already communicated with the upper-level leaders, and with Yu Deshui's help, Chen Jiabang also took the initiative to run around, and the procedures were quite smooth.
In this way, five days later, the "Hongguang Department Store," a joint venture controlled by a state-owned enterprise with 51 percent of the shares of the Hongguang Machinery Factory and 49 percent of the shares of Cao Zhiqiang himself, was formally established.
In the future, all the businesses of the convenience kiosk will be operated by Hongguang Department Store.
After another five days, the first 12 convenience kiosks were officially arranged and officially opened in Chongwen District.
Of the twelve kiosks, there are five large ones and seven small ones.
The large convenience kiosks are the second type of convenience kiosks, which are arranged in the Beijing Railway Station, Qianmen Street, Huashi Street, overpasses, gymnasiums, and other places with particularly large traffic.
There are also seven first-type convenience kiosks, that is, small convenience kiosks, which are located in the First People's Hospital, Hongqiao Market, Hademen Hotel and other places.
All the kiosks have two "salesmen" in uniform in red, specializing in selling all kinds of newspapers and magazines, melon seeds and peanuts, tobacco, alcohol, sugar and tea, and also provide telephone service and bicycle tire pumping service, in fact, it is a small store.
The salesman of the convenience kiosk is required to wear a badge on his chest, and the badge is a string of numbers, which is the salesman's personal number.
In addition to this, all kiosks also have a dedicated "customer suggestion book".
This customer suggestion book is a bit like a calendar book.
Unlike a calendar book, it has a lot of white space and a ballpoint pen with a string attached to it, in addition to recording the dates of each day.
Every customer who comes to shop can write their opinion on a ballpoint pen with a string attached to it after shopping.
For example, whether you are satisfied with the salesperson's service, whether you are satisfied with the product, or what suggestions you have, etc.
On the surface, this kind of suggestion book is to interact with customers, collect customer feedback, and better improve the quality of their services.
But actually, it's just a gimmick to attract customers and tell them, look, I'm a regular company, and I'm happy to listen to them.
Of course, in the actual operation process, Hongguang Department Store will require all salespeople to serve with a smile and not to be complained.
This is actually not difficult, the reason is that every convenience kiosk salesperson has a number written on the badge on his chest, and customers can complain according to the other party's number if they are not satisfied with the service of a salesperson.
This kind of one-to-one numbering system for salespeople, plus customers can complain about salespeople, can't be said to be the first at this time, and it is definitely rare.
The key is that the convenience kiosk also puts the complaint phone number in a conspicuous place in each convenience kiosk, and if you are not satisfied, you can call on the spot to complain.
Of course, in order to avoid unnecessary trouble, the complaint call is not free, and the money should be paid.
If you don't want to pay the phone bill, you can also go directly to the headquarters of Hongguang Department Store to complain.
The headquarters of Hongguang Saturation Company is in the office building of Hongguang Publishing House, and it is just a matter of hanging more signs.
And the general manager of Hongguang Department Store, Cao Zhiqiang did not serve in person, but directly asked Chen Jiabang to serve as it.
As for the position of deputy general manager, Zhang Qianjin was given, which can be regarded as a good use of knowledge.
After all, Zhang Qianqian was born in a stall in the past, and he knows more or less about the operation of this kind of stall evolution.
Moreover, in the early stage of operating this kind of convenience kiosk, it is necessary to conduct more inspections and summarize more experience.
You can't let Chen Jiabang go around all day long, right?
At this time, Zhang Qianqian, who holds the position of deputy general manager, is very suitable.
To talk about the past, Cao Zhiqiang is still a little reluctant, after all, he is a very good driver.
But now that Cao Zhiqiang can drive himself, and his new secretary Xiang Dongfang can also drive, there is no need to let Zhang Qianqian be his driver for the time being.
It would be a waste of his talent to continue to let Zhang Qianqian be the driver.
For this, Zhang Qianjin is also very grateful.
After all, compared with the deputy general manager of a department store, the president's driver is indeed a lot worse in terms of status and power, not to mention the income gap.
It can be said that Zhang Qianjin at this time is a cadre who can print business cards seriously.
The deputy general manager of a state-owned department store is not bad wherever he goes.
In any case, the novelty of the convenience kiosk quickly aroused the interest of the people.
Although the things sold are not new, they are newspapers and magazines, cigarettes, alcohol, sugar and tea that can be bought at street shops, and even the things may not be complete in the commissary.
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But the convenience kiosk is convenient, all of them are in a large flow of people, and there are no shops and shopping malls around.
When you go shopping or pass by, you can buy a newspaper and buy a pack of cigarettes, and you can also make a phone call.
And the service here is good, all of them wear uniforms, and they look regular.
The salesman can still call to complain if the service is not good, and the same style and decoration of the pavilion can be seen in different places, which gives everyone a great sense of freshness.
So not long after the convenience kiosk opened, it soon became a nearby landscape, and many people even went far to buy a newspaper at the convenience kiosk, and then stayed here for a while, sat for a while, and chatted with the salesman.
Anyway, the convenience kiosk provides free maza, and all customers can borrow vests to sit nearby to read books, newspapers, and magazines, and they can also buy a bottle of Arctic Ocean to drink, how refreshing.
Even, if you buy something here, even if you buy a pack of cigarettes, you can use the pump provided by the convenience kiosk for free to pump your bicycle once.
Although they are all small favors and small services, during this period, other commissaries, large shopping malls, all of them do not have this kind of service.
With this attitude, if the price is the same, everyone can come here to buy it, so they don't go to those stores to buy it.
Because of the booming business, the gross profit was as high as more than 1,900 yuan in just three days after it opened.
On average, it is equivalent to these 12 convenience kiosks, and the daily income of each convenience kiosk exceeds 50 yuan.
Fifty yuan, in this era, is a month's income for many factory workers.
I can work as a salesperson at a convenience kiosk and earn it in less than two days.
At present, there are two business models for all convenience kiosks, namely the contract management system and the sharing cooperative system.
The contract management system means that the applicant pays a contract fee to directly contract the right to operate the convenience kiosk, and then no matter whether the business is good or bad, he only needs to pay a management fee to the head office, that is, Hongguang Department Store, every month.
Under the contract business model, the contractor takes more risks, invests more, and of course returns more profits.
Moreover, the contract management system is not for everyone, and it must be inspected by the Hongguang Department Store and qualified for inspection.
In other words, under the contract management model, the contractor first has to pay a large sum of money to pay the contract fee, and then pay a fixed management fee every month.
As long as the contracting fee and management fee are paid, all the income of this convenience kiosk belongs to the contractor itself.
Of course, under this model, the contractor is also responsible for the purchase of goods, and the advantage is that the contractor does not need to get up early and try his best to purchase the goods in person, and there will be special people to deliver and distribute the goods to you.
If you are out of stock, call the head office directly and say what you are short of and how much, and the head office will send someone to deliver it to you for free.
And this free delivery is also an additional service for contractors to pay a monthly management fee.
It can be said that just this free delivery has made many people excited, after all, in addition to state-owned shopping malls during this period, there is no private commissary that does this.
Of course, the general commissary is a private sale of one household, not this form of franchise chain, everything has to rely on itself, naturally different.
If nothing else, let's just talk about those private commissaries, you don't need to pay any franchise fees in advance, no, contract fees, and no management fees every month.
In addition to this contract business model, there is also a split cooperation model.
The sharing cooperation model means that the salesperson of the convenience kiosk is not contracted by someone who pays the contract fee himself, but is operated by someone sent by the department store.
In this mode of dispatching people to operate, the sales staff is equivalent to the dispatched personnel of the head office, and the model of adding a fixed basic salary and a bonus is implemented.
The fixed basic salary is 20 yuan per salesperson per month, which is about the same as the salary of an intern in the first year of an ordinary factory.
Although the fixed base salary is not much, there is also a sharing bonus.
The bonus is divided according to the model of 37 sharing.
In other words, the income of the convenience kiosk where you are located in the month will be divided with the head office.
Seven of them were sold to the head office, and three percent were kept as bonuses and distributed to all the sales staff of the convenience kiosk.
For example, the net profit of the No. 001 convenience kiosk is 1,000 yuan, so 700 yuan of the 1,000 yuan is handed over to the head office, and 300 yuan is left as a bonus to be distributed to the salesman who operates the convenience kiosk.
The prize money left behind is not an average score, but a ratio of one to two.
With a bonus of 300 yuan, it means that one person gets 200 yuan, and one person gets 100 yuan.
The reason for this is that although each convenience kiosk dispatch worker is equipped with more than two salesmen, there is a main person in charge, whose name is the sales team leader.
Because the sales team is the main person in charge, they have to worry about everything, so of course the income is a little higher.
Another ordinary team member of the sales team has to listen to the team leader, and the income is lower than that of the team leader.
The reason why both of them want to make a team leader is to avoid the situation of unclear responsibilities and powers, lying flat and fooling around.
After all, if two salesmen have the same power and the same salary, then one of them is diligent and the other is lazy, wouldn't it be fair?
And if there is a conflict between the two, neither of them will accept the other, so what will be done in this business?
Therefore, there must be a team leader as the general person in charge, and the other person acts according to orders, and implements a model similar to that of a master with an apprentice, so that it is not easy to appear that people are superfluous.
In fact, from Cao Zhiqiang's point of view, of course, he hopes that everyone will play the first model, that is, the contract management system, or the franchise chain system.
Because of the franchise system, it can reduce the financial burden of the head office at a minimum, and expand the sales network as quickly as possible.
The contracting fee paid by the contractor itself includes the cost of making the convenience kiosk, which itself has a certain amount of profit, not to mention that a management fee can be charged every month in the future.
Although the management fee is not high, only thirty or forty yuan, it is not a small amount, which is enough for the delivery service fee.
Even if the key contractor has contracted the convenience kiosk, it must accept the management of the head office, and it cannot do what it wants, which is equivalent to the convenience kiosk operated by the contractor, which is still a part of the Hongguang Department Store and a channel of its own.
In the future, if you want to use your own sales channels to sell your own products, such as your own books, magazines, music records, etc., it is easy to say.
After all, in Cao Zhiqiang's view, the profit of the convenience kiosk itself is nothing, and the channel itself is the most important.
Of course, since this project has just begun, many people do not know about this project and have concerns.
Therefore, the 12 convenience kiosks that were put into trial operation at the beginning were all shared and operated by Hongguang Department Store.
The Hongguang Department Store is a newly established company, and the so-called dispatch of people to operate is actually the transfer of tertiary personnel from the Hongguang Machinery Factory.
For example, a large number of indiscriminate internal staff, and a large number of tertiary industry personnel who only take wages and do not do specific work, are directly sent to be salesmen in the form of internal transfer after some screening and training.
The vast majority of these salespeople are women.
This is not deliberately aimed at women, but in fact, among the tertiary production personnel, there are more women than men, and most of the tertiary production personnel only take wages and do not work, and most of them are women.
In addition, compared with men, female employees are actually more obedient and more suitable for sales positions.
In short, no matter what, Cao Zhiqiang's carefully planned convenience kiosk project has finally made a good start.
Just looking at the sales momentum in the first three days, you can see that this convenience kiosk project is not bad, at least it will not lose money.
If the situation is good after one month of trial operation, you can continue to expand on the original basis.
And good expansibility also happens to be the advantage of prefabricated houses.
After all, convenience kiosks are all prefabricated houses, and you can operate them immediately if you find a flat place to put them down, and the flexibility is too strong.
Even, you can place a convenience kiosk near a bus stop sign to act as a useful supplement to a bus stop sign.
In this way, people waiting for the bus can take a break at the nearby convenience booth before the bus comes, or buy some newspapers to read the news or something, which is really convenient.
Of course, that's all for later.