541 Smile Service & Performance Appraisal
It is not complicated to arrange for Lou Xiao'e to go to Shiweitian to investigate, just need to say hello to Cao Jiajia.
Cao Jiajia was not happy at first, even if she heard that Lou Xiao'e came to inspect to invest, she was not happy.
Today's Cao Jiajia also has some insight, and knows that investment is a good thing, especially the investment of Hong Kong people.
However, Cao Jiajia believes that the store is now operating very well, and it will not be able to invest in it.
In Cao Jiajia's view, continuing to invest is nothing more than working decoration, but if it is redecorated, it will be closed for several days, and it will be all money.
Even if the decoration is good, the food can't be expensive, and the restaurant is so big, the customer flow is so much, and now the business is so good, there is no need to toss anymore.
From a certain point of view, Cao Jiajia's point of view is not wrong, so Cao Zhiqiang can only tell her privately that he will open many branches in the future, and then form a chain restaurant group with many branches, and then let Cao Jiajia be the manager of this chain restaurant group.
For this reason, Cao Zhiqiang also briefly told her what a restaurant chain is, that is, many branches are unified signboards, unified decoration, unified clothing, unified meals and so on.
Although Cao Jiajia has not seen a real restaurant chain yet, she will think.
As long as you think of a restaurant chain as a copy of several restaurants as a day, and then she is in charge, this can be understood.
On second thought, if there is an upper limit on the capacity of a hotel, it is equivalent to an upper limit on revenue, but if several hotels are added together, the income is also equivalent to doubling.
Thinking of becoming the general manager who can manage many hotels, Cao Jiajia finally agreed to let Lou Xiao'e come in and look at it casually, including the accounts.
But in fact, Cao Zhiqiang himself knew that he was fooling his own sister.
It's not that Cao Zhiqiang didn't think about running a fast food chain, but it is difficult to run a fast food chain in a restaurant like Shiweitian.
The reason is very simple, the real emphasis on the fast food chain model is not the surface work of unified signboards, unified decoration and unified clothing, but the standardization of meals and cost control.
A real fast food restaurant does not have high requirements for the level of chefs, but it has relatively high requirements for the standardization of meal tastes.
That is to say, for the meals in the chain fast food restaurants, at least the food in different restaurants should taste similar, the taste is good, the price is right, and there is no need for too high-end chefs.
Therefore, if you really want to open a fast food restaurant, the most suitable model is hot pot and spicy hot.
Food for the sky is a little different.
Shiweitian is a traditional restaurant, the price of meals is relatively high, the ingredients are relatively high-end, and the requirements for the chef's skills are also relatively high.
Although most of the ordinary dishes here are made by He Yuzhu's apprentices, and most of the meals use the secret recipe seasoning provided by Cao Zhiqiang, some high-end dishes still need to be done by He Yuzhu himself.
In other words, Shiweitian is a mid-to-high-end restaurant in its bones.
If nothing else, let's just say that He Yuzhu can also cook Tan's dishes, which is a must.
Moreover, the craftsmanship of the Tan family cuisine made by He Yuzhu is no worse than the Tan family cuisine on the seventh floor of the Peking Hotel.
It's just that He Yuzhu generally doesn't make that kind of He-style Tan family cuisine when he eats for the sky, but more high-end Sichuan cuisine.
And a restaurant like this that eats the chef's cooking skills is impossible to engage in a large number of fast food restaurant models.
Having said that, no matter how good the food is, limited by the conditions and history, it is impossible to really compare with the Tan family cuisine on the seventh floor of the Peking Hotel in terms of cuisine, because it lacks the history and culture of others.
In other words, the same Tan family cuisine, He Yuzhu's dishes may not be inferior to the master on the seventh floor of the Peking Hotel in terms of color and flavor, but because of the lack of people's history and culture, it is still a bad thing after all.
In addition, the decoration tone of food for the sky is there, and the price is also there, which is destined to only take the middle-level route, or focus on middle-class consumption.
Such a restaurant, even if it makes money, the upper limit of profits is clear, and the development direction is also clear.
Not to mention the profit ceiling, this is related to customer flow.
As for the direction of development, in fact, it can only take the road of upgrading to a high-end hotel.
Because food is a traditional restaurant that eats the craft of a chef, at least for now, it is difficult to follow the model of branches everywhere.
In Cao Zhiqiang's future planning, if he wants to intervene in the catering industry, he is destined to do the fast-food restaurant chain model.
This is because Cao Zhiqiang has a secret recipe for meals provided by the system, and there are detailed preparation methods.
In the previous sign-in "Chinese Cuisine: Hungry for You 3000", 3,000 kinds of Chinese food preparation methods are provided, which is not only the key to the practice of each dish is very scientific, not only has a specific temperature and time, but also the ingredients are accurate to the milligram.
In other words, "Chinese Cuisine: Hungry for You 3000" is not a traditional Chinese food production method at all, but more like a laboratory model, or an industrial food processing factory model.
As long as the dishes inside are made in the factory mode of the assembly line, the taste is almost the same.
Even if you don't make those dishes specifically, there are a lot of accessories and seasonings in the production method itself, which is enough gimmick.
For example, one of the ramen sauces can be produced in a large industry and then only sold as this sauce.
There is also one of the soup recipes of Malatang, which can also be industrially produced.
It's just that the recipe is more like a laboratory production method, and if you want to transform it into industrial production, you still need in-depth research and exploration, similar to turning laboratory products into industrialized finished products.
Cao Zhiqiang didn't have time to do this for the time being, so he just made a little fur, made some sauces and marinades that were easier to make, and made some easier fast food in Shiweitian.
For example, the tea eggs of Shiweitian, because of the formula provided by Cao Zhiqiang, have a unique taste and are now one of the hottest star products.
There are also all kinds of braised tofu products that are sold so well because of Cao Zhiqiang's secret recipe.
The reason why the takeaway window of Shiweitian is becoming more and more popular is that in addition to the reputation of Shiweitian and the relatively fair price, it is mainly because the taste of tea eggs and marinated soy products here is relatively special, which can attract repeat customers.
But in fact, Cao Zhiqiang has long discovered that those takeaway foods can be made independently, and now they are merged with Food for Heaven, which actually reduces the grade of Food for Heaven.
After all, no matter how good the taste of tea eggs and braised soy products is, they still can't be put on the table after all.
It's just that Cao Zhiqiang's focus is not on food for the time being, so he let the food for the sky continue to grow savagely.
However, this does not mean that Cao Zhiqiang does not look down on the food industry, on the contrary, he actually attaches great importance to this industry.
As mentioned earlier, Cao Zhiqiang's purpose of opening food is to make money, and he mainly wants to make this place into a catering training base.
In addition to training chefs, waiters must also be trained, so the number of chefs and waiters is more than ten times that of ordinary restaurants.
At present, there is no real culinary training school in China, nor is there a real waiter training school, and there is no related major.
These problems are secondary, and the most important thing is that the conditioning formula provided by Cao Zhiqiang cannot be easily leaked, so he needs reliable people.
Therefore, Cao Zhiqiang only opened a food for the day at the beginning, making money is secondary, and the key is to let chefs and waiters have a realistic internship place.
For this reason, whether it is a chef apprentice or a waiter, they are basically young workers from the Hongguang Machinery Factory, which means that these people are all chef apprentices and waiters who come here as regular workers.
Once these chef apprentices and waiters who are waiting for food for the sky have learned a little bit, and Cao Zhiqiang has enough funds in his hands, he will bypass the sign of food for the sky and open a bunch of chain fast food restaurants.
He even thought about what fast food to open, and opened two kinds in advance, one is a Chinese fast food restaurant based on Malatang, and the other is a Sichuan-style hot pot restaurant.
Among them, Malatang is a low-end chain store, and hot pot restaurants are more mid-range.
In addition to Malatang and hot pot restaurants, he also has to run a food processing factory, specializing in the production of various artificial foods, such as instant noodles, jelly pudding, and so on.
But if you want to do all this, you have to have money.
Cao Zhiqiang is making a lot of money now, but if he wants to engage in the catering industry and food processing industry, that money is just a drop in the bucket.
Originally, Cao Zhiqiang was really greedy for Lou Xiao'e's funds, but now, he doesn't care much about Lou Xiao'e's funds, and he cares more about Lou Xiao'e's identity and channels.
Just kidding, the country still owes him two billion US dollars, even if it is not paid in a lump sum, it is enough for Cao Zhiqiang to toss it slowly.
It's just that Cao Zhiqiang can't use this money directly, he has to first set up a bearer account in an overseas offshore bank, then set up an offshore company, and finally invest the funds in the name of offshore company investment.
With the current strength in China, there is no way to find out the situation of overseas offshore companies, so this plan is relatively safe.
As for Lou Xiao'e, Cao Zhiqiang wants to use the shares of Food for Heaven in exchange for a part of Lou Xiao'e's US dollars or Hong Kong dollars, plus Lou Xiao'e's support in Hong Kong, so that he can go to Hong Kong as an investor to start a company.
As long as Cao Zhiqiang has a bright face company in Hong Kong that Lou Xiao'e helped create, he can use this to play a lot of tricks.
Not to mention anything else, he can easily invest the foreign exchange given to him by the state in his company in Hong Kong through the investment model, and then transfer it to China, so that it will be safer if it is reversed.
In addition, if Cao Zhiqiang opens a trading company in Xiangjiang, he can also use the skins of the trading company to better transport sensitive materials to China.
In short, cooperating with Lou Xiao'e has a very broad prospect and will not arouse suspicion.
Relatively speaking, one food is the sky, and it doesn't matter if it is given to Lou Xiao'e.
After all, what Cao Zhiqiang really values is not the restaurant of Food for the Sky, but the people inside.
However, these things can't be told to Cao Jiajia, so she can only fool her with the name of the chain store.
In fact, it doesn't matter if you can't fool around, after all, Cao Jiajia is just a manager of food, not a boss.
The real boss of Shi Weitian is Cao Zhiqiang, and if he makes a decision, others can't stop him.
It's just that Cao Jiajia has a special identity, so she needs to explain a thing or two to her.
However, through this incident, Cao Zhiqiang also discovered a problem, that is, Cao Jiajia's relatives.
Cao Zhiqiang suddenly found that nepotism was not a good thing for him.
Even if Cao Jiajia is already more reasonable, in many things, her views are still not in sync with herself.
If everything you do in the future has to be like now, with all kinds of explanations and fools, it will be really annoying and annoying.
Therefore, Cao Zhiqiang secretly decided to let Cao Jiajia be in charge of one store at most in the future, and Cao Jiajia's family would not interfere with the rest.
Even if he wants to run a fast food restaurant in the future, Cao Jiajia cannot be selected as the general manager, after all, she does not understand this aspect of management.
On the contrary, it is Lou Xiao'e who can provide herself with talents in this area.
After all, Hong Kong is one of the Asian Tigers, at least in terms of the service industry, and is currently ahead of the rest of the country.
If nothing else, let's just talk about the Jianguo Hotel, where Cao Zhiqiang lives for a long time, and the management personnel in it are basically sent from Hong Kong.
It is precisely because of the management personnel sent by Hong Kong that the service level of Jianguo Hotel is the best in Beijing.
As for Chinese fast food restaurants, although there are no them in China, Hong Kong has long been no stranger.
At this time in Xiangjiang, not to mention foreign fast food such as McDonald's and KFC, even Chinese fast food has been everywhere.
It can be said that in the catering industry, a place in Xiangjiang is actually crushing the mainland, even if it is the catering industry in Beijing, it is one level worse than the catering industry in Xiangjiang.
Don't look at what Tan family cuisine is in the capital, but just count on a few chefs, and in terms of scientific management, it is really too far from Hong Kong.
Therefore, if Cao Zhiqiang really wants to start a fast food chain in China, I am afraid that he will really have to find Lou Xiao'e to ask for relevant management talents.
In addition, Lou Xiao'e is an excellent manager herself.
And Lou Xiao'e does things clearly between public and private, as long as she doesn't have too many personal relationships, she is a very good partner in business.
Looking at it this way, having a good relationship with Lou Xiao'e does have more advantages than disadvantages.
persuaded Cao Jiajia, Cao Zhiqiang went to Lou Xiao'e, who was reading the accounts, and asked her about her preliminary perception of food as the sky.
"Initial impressions." Lou Xiao'e closed the account book and said thoughtfully, "Although I'm just looking at the surface now, as far as I feel, the sanitary conditions here are good, the decoration is okay, and the food tastes good."
But that's not what impressed me the most.
What impressed me the most is that your waiters here are more polite and smiling at everyone.
Smiling at guests is not a problem in Hong Kong, it's normal, but in the mainland, it's really rare.
You can make the waiters smile when they face the guests, which is amazing in itself. ”
"Aunt Lou is amazing!" Cao Zhiqiang smiled and gave a thumbs up, "I can see the point at a glance, this is our basic service tenet here, and I call it Smile Service." ”
"Smile service?" Lou Xiao'e was stunned.
Cao Zhiqiang said with a smile: "It's not a secret, most of the restaurants here are basically state-run, or they are individual contractors or self-employed restaurants, so the dining environment and service quality are just like that."
If nothing else, let's talk about waiters, there are very few waiters who can serve customers with a smile all day long.
That's why I specifically ask the waiters here to smile when they face the guests, no matter what their mood is, no matter what the guests are.
I call this kind of service a smile service, and it's a way to make guests feel welcome.
It's just a small method, but now it seems that it works pretty well. ”
"I see." Lou Xiao'e nodded, "But how can those people listen to you?" How can you accept service with a smile? ”
"Because whether it's an apprentice chef or a waiter here, they are all interns at the Hongguang Machinery Factory." Cao Zhiqiang smiled slightly.
"And I have a good relationship with Director Li in the factory, and the factory director also listens to me, and there is an agreement when these people are transferred to work.
According to the agreement, my decision can basically determine whether these people can be regularized and whether they can stay in the factory.
In addition, in addition to this, the key is that the reward and punishment system here is relatively special.
People who come to work here have two incomes, one is the basic salary, and the other is the performance bonus.
The basic salary is the same for everyone, it is 15 yuan, but the performance bonus is different.
Performance bonuses are not fixed, they are set according to their daily performance, and bonuses will be deducted if they do not perform well.
The performance bonus is up to five times the basic salary, and if you want to get it all, you must perform well and not be deducted at all, and smiling service is the top priority of performance appraisal.
To this end, we have also made a special performance appraisal booklet, which records various appraisal and penalty standards in detail.
Therefore, if they don't want to lose the iron rice bowl of the factory, and they don't want to lose the high bonus here, they must follow my rules. ”
Lou Xiao'e was stunned: "Is this so?" ”
"That's it." Cao Zhiqiang nodded.
(End of chapter)