555 I know, it's all about grades
Early the next morning, Cao Zhiqiang, who had breakfast, met up with Masashi Sada and then took a taxi to the headquarters building of Warner Pioneer together.
After coming to Warner Pioneer, President Yamamoto did not come forward, and it was Nobuo Tomioka, the head of the Propaganda Division, who received Cao Zhiqiang.
This is not because Warner does not pay attention to Cao Zhiqiang, but because the section manager Tomioka himself is the team leader who is specifically responsible for Cao Zhiqiang, so as long as it is related to Cao Zhiqiang, it is Tomioka Nobuo who comes forward, which is called a professional person to do professional things.
Yes, as a Japanese company with an American background, Warner Pioneer's management model is quite advanced, which is different from traditional Japanese companies.
To put it simply, Warner Pioneer treats its artists as a commodity, and will launch a special project team for this commodity.
This project team is a bit like the artist's agency, if there is no accident, they will grow with the growth of the artist, and they will not be easily replaced.
Of course, if the project (artist) is successful, the project team will add personnel and budget to make the project even more prosperous.
But if the project (artist) fails, or is not profitable enough, then there will be a special committee to do an evaluation and review, and finally decide whether to continue to increase the budget to do the project, or stop the loss in time and terminate the project.
In other words, the mechanism of Warner Pioneer attaches more importance to the achievements of artists, and there is relatively less human touch.
The specific performance is that Warner Pioneer does not give artists as much appearance fees as other companies, but the share bonus is very high.
It can be said that in other traditional Japanese music companies, such as JVC's concert club, the appearance fee for artists is basically the same, and it is based on your popularity and status, which is also based on seniority.
There is usually an industry standard for seniority, such as the age of the artist, the number of years of debut, past achievements, etc., the results are not the only standard, there are few exceptions, and the share is also small.
This model is better for old artists, relatively conservative, and not easy to go wrong.
For example, Masashi Sada has cooperated with JVC's record company before, and what he wants is to be stable.
Warner Pioneer is different, although Warner Pioneer also follows the local custom of seniority, but the appearance fee given is not completely calculated according to seniority, but more based on grades or record sales bonuses and allowances.
Many young artists have good grades and popularity, and Warner gives higher appearance fees and bonuses, and will make great efforts to promote you and package you.
On the contrary, if you are an old artist but have poor grades, then Warner will give you a face-saving matter at most, and will rarely give you a high bonus.
The most typical example is Akina Nakamori.
Why is Akina Nakamori so popular and rich at such a young age?
In addition to Akina Nakamori's real strength, the biggest reason is the strength of her agency and the willingness of Warner Pioneer to spend money.
If you let Akina Nakamori go to other music companies, such as JVC, I'm afraid the results may not be so impressive.
The negative example is Akina Nakamori's friend, Kyoko Koizumi.
In fact, in the early eighties, Koizumi Kyoko was no worse than Akina Nakamori in terms of popularity and strength.
Just like in 1983, in fact, Kyoko Koizumi surpassed Akina Nakamori in terms of popularity alone.
Especially after Kyoko Koizumi walked away from the short-haired tomboy style, her popularity has skyrocketed, and she has surpassed Akina Nakamori.
However, Kyoko Koizumi is now more popular and more famous, but if you want to talk about income and investment, she is still not as good as Akina Nakamori.
The reason is that Koizumi Kyoko's agency has too many big names under his hands, and Kyoko Koizumi does not get many resources.
In addition, the record company signed by Kyoko Koizumi is also not good.
The record company that Kyoko Koizumi signed with is Victor Company, which is a subsidiary of JVC, Victor Concert Club.
Relying on the strength of JVC, Victor Concert Club is currently the largest record company in Japan, with a strong strength and a large number of awesome singers.
It is precisely because of this that Kyoko Koizumi does not get many resources.
The reason for this is that in addition to the different brokerage companies and different emphasis, the different strategies of the record companies they signed are also very related.
To put it simply, as the largest record company in Japan, Victor Music Company has a big family, eyes above the top, and a relatively conservative style.
On the contrary, Warner, as a new member, is all kinds of forge ahead.
Therefore, from a certain point of view, the rise of Akina Nakamori is actually a success for Warner.
On the contrary, it is Koizumi Kyoko, who obviously had a stronger momentum than Nakamori Akina at the beginning, and her own musical literacy is also better than Nakamori Akina, but because the brokerage company and the record company are not strong, Koizumi Kyoko gradually became unpopular, but it made Nakamori Akina transform successfully, and soared to the sky, becoming a generation of singers.
In fact, if Cao Zhiqiang is to judge personally, she thinks that purely in terms of voice and literacy, Koizumi is not inferior to Akina Nakamori.
Although Nakamori Akina has the so-called Akina trill, and there is a unique melancholy flavor, these things are all packaged, or acted.
In terms of the uniqueness of the voice, Akina Nakamori did not achieve absolute uniqueness, which is completely different from Wang Fei, Ah Sang and Sun Yanzi's voice of God appreciating food.
To put it bluntly, this is a first-mover advantage.
As an artist or singer, once a certain voice and image is used to make the first statement, and these voices and images are fixed, it will generally be used as the artist's unique style.
For example, Wang Fei's voice, if you want to say that it is unique, it is really unique, but if you want to say that others can't do it, then it won't be.
In fact, not to mention that there were so many people who imitated Wang Fei's voice later, even at that time, there were many people who sang almost the same voice as Wang Fei, and they couldn't hear the difference if they didn't listen carefully.
But no matter how similar it can be imitated by the imitator, even if the voice is the same as the image, it is not Wang Fei.
The reason is that Wang Fei's voice and image have become famous as her logo, so no matter how latecomers imitate them, they are just imitators.
Akina Nakamori is a typical example of this.
Speaking of Japanese singers, Akina Nakamori always has a place, and is even called the "ancestor singer", and her fame is unparalleled.
But if you want to say what is good at her singing, many people may be confused.
Because in terms of voice recognition, she is far inferior to Miyuki Nakajima, but Miyuki Nakajima is not as good as Akina Nakamori in terms of fame and achievements.
At least Miyuki Nakajima does not have the title of "Ancestor Singer", nor does she represent the female singer of the Showa era, but Akina Nakamori is able.
Although strictly speaking, Miyuki Nakajima and Akina Nakamori are not of the same generation, after all, a post-50s and a post-60s, but if you just talk about Japanese female singers after the 60s, then Akina Nakamori can be called an opponent.
Because the female singers of the same era as Akina Nakamori, whether it is Kyoko Koizumi or Seiko Matsuda, after eighty-four years, they were completely crushed by Akina Nakamori, who changed to a mature style.
The Japanese female singer who can break her wrist with Akina Nakamori in the 60s can barely survive a Sakai spring water, but unfortunately died young.
However, even when Sakai Izumi was the most awesome when he was young, he was not as popular as Akina Nakamori in terms of popularity and representativeness.
Again, this is of course Akina Nakamori's own strength, but the support of the company behind her is also very important.
In fact, if Kyoko Koizumi's agency and record company were able to support her, Kyoko Koizumi's achievements might not be much worse.
At least in Cao Zhiqiang's opinion, Koizumi Kyoko's appearance at this time is much stronger than that of Akina Nakamori.
If Akina Nakamori removes the filter, her own appearance is actually like that, especially her later perm style, to be honest, Cao Zhiqiang doesn't appreciate it very much.
On the contrary, it is Koizumi Kyoko, not to mention her sweet voice, and her appearance is really wow, at least she has an appetite for Cao Zhiqiang.
In fact, if you want to talk about appearance, it is said that Koizumi is the best looking today, not only Cao Zhiqiang's personal aesthetics, but many people see it this way.
Otherwise, the title of Japan's first-generation advertising girlfriend Wang would not have fallen on the head of Kyoko Koizumi.
If nothing else, let's just say that Akina Nakamori's teeth are not as good-looking as Kyoko Koizumi.
Of course, this is also normal, after all, Akina Nakamori was born poor, and when she was a child, she did not have enough awareness of dental health.
Kyoko Koizumi is different, she comes from a wealthy family, and as a child, at least in terms of talent and dental care, she was very important.
Seventeen-year-old Koizumi Kyoko is now sweeter and more beautiful than eighteen-year-old Akina Nakamori, which is normal.
However, Koizumi is also sweet today, and defeat is also sweet.
Kyoko Koizumi, whether it is his appearance or voice, is a proper sweet style, which is good in itself and is a great advantage, but the problem is that Japan has never lacked sweet style, and the so-called rising stars abound, and the homogenization is serious.
On the contrary, it was Akina Nakamori, who took a melancholy and mature style in the later stage, with her mid-bass and a few good songs, it quickly became popular, and the recognition was particularly obvious.
When it comes to mature melancholy female singers in the 80s, the first thing that comes to mind is Akina Nakamori, but if you talk about Kyoko Koizumi, I'm afraid few people have an impression of her, and the only thing that impresses her is probably her short hair.
Of course, Kyoko Koizumi is not as good as Akina Nakamori, in addition to these, it is also related to her character.
According to the little bit of knowledge that Cao Zhiqiang knew in his previous life, after knowing that Akina Nakamori was hurt by a scumbag, his life has been relatively low-key, and he is still very dedicated to his feelings.
Don't say anything else, let's just say that Akina Nakamori later lived with the owner of a brokerage company, even if the boss never thought of getting married, and she was not allowed to disclose their relationship with each other, she also followed each other for twenty-three years without regrets, and has always been each other's underground lover, and she can be a housewife with peace of mind.
It wasn't until the end that the owner of the brokerage company got tired of the old and decrepit Akina Nakamori and dumped her, and she returned to being single.
And Akina Nakamori, who was single again, left the boss's company and had to choose to make a comeback because she had no money and no career.
On the contrary, it is Koizumi Kyoko, who is very active in terms of feelings, but he always likes to be a junior and rob other people's husbands.
And it's just a junior, she also likes to apologize publicly, and she doesn't change after apologizing, losing her popularity.
How to say it, I feel that in terms of appearance, Koizumi Kyoko is more in line with Cao Zhiqiang's aesthetics.
But in terms of personality, it is still a traditional submissive woman like Akina Nakamori who is more favored by Cao Zhiqiang.
However, appearance can be modified by dressing, but internal personality cannot.
If Akina Nakamori dresses up well, her appearance is not bad, otherwise, when director Xu Ke filmed "A Chinese Ghost Story", the first candidate for Xiaoqian that came to mind would not be Akina Nakamori.
So, if you really find a wife, and you have to choose one of the two, Cao Zhiqiang will definitely choose Mori Mingcai.
Because of the choice of Nakamori Akina, Cao Zhiqiang does not have to worry about cuckolding, but if Koizumi Kyoko, it may not be.
"Cao Sang, Cao Sang?"
"Huh?" Cao Zhiqiang suddenly came back to his senses, only to find that he was talking to Section Chief Tomioka about work at the moment.
"I'm sorry." Cao Zhiqiang hurriedly smiled and apologized, "I was distracted just now." ”
"It's okay, it's okay." Section Chief Tomioka smiled, "Cao Sang is busy with work, and he has just returned to Japan, so he must have been tired from the journey, and it is normal for him to wander occasionally and often, in fact, I often wander, hahaha." ”
Cao Zhiqiang smiled slightly: "Thank you for your understanding." ”
Mr. Tomioka waved his hand: "In that case, then let me say it again, in fact, it doesn't matter, that is, we have decided that next week, that is, two days later, the song "As Long as You Are There" will be broadcast in Tokyo, that is, the music channel of TBS's radio station.
The time slot of this channel is not bad, it is five o'clock in the afternoon.
It's not the best prime time, but it's a pretty good time.
Because there are many students and office workers who like to listen to songs, most of them are off work or after school, and most of them like to listen to this music channel during this time.
As a rule, if the song is not broadcast well, it will be broadcast on this channel at least three times in a row for three days.
But if it works well, and there are a lot of listeners who ask for a replay on that day, and the number of replays on the first day is more than three times a day, the radio station will ask us to sing and broadcast the time without us asking for it.
Once we have achieved more than three replays on the first day, we will arrange for the singer himself, Cao Sangyou, to enter the radio room on the second day to be interviewed by the host and interact with the fans who called.
If the effect is still good, the MTV of this song will be sent to the TV station according to the results, and the first choice is still TBS.
When MTV is finished, we will release a single record.
Of course, this is a case of good grades, if the results are not satisfactory, after the radio broadcast, the record will be launched directly, MTV may not be on the TV station, after all, it costs money to go to the TV station, this is all the cost, the results are not good will not be on TV, I hope you understand. ”
Cao Zhiqiang smiled slightly: "I understand, everything depends on the results."
The better the premiere results, the more sufficient publicity funds for the next step, and the higher the level of publicity, otherwise stop losses in time.
From a business point of view, this is very normal, and I also approve of this system of those who can go up and those who can't. ”
"It's best if you understand." Section Chief Tomioka smiled, "But Cao San, don't worry, with my experience, this song will definitely be popular, but I'm not sure how big the fire is, but if there is no accident, the music video you shot with Miss Nakamori will definitely be on TV, and I am very confident in this." ”
Cao Zhiqiang smiled: "If you have confidence, then I will rest assured, but ......"
"But what?" Mr. Tomioka said, "If you have any requests, just ask." ”
Cao Zhiqiang thought for a while and said: "Songs are on the radio, on TV, or on billboards or something, you are free, after all, you have the final say in these propaganda aspects."
But personally, I don't like to show my head, so can I not participate in these campaigns? ”
(End of chapter)