578 Take a long-term view, don't be in a hurry!
Not to mention, Nobuo Tomioka was very impatient with Yuno Watanabe, a young man who suddenly came over to interject, but now that he has listened to Yuno Watanabe's plan of "song and book linkage", he is really moved.
The reason is very simple, that is, this kind of character design that can write songs, sing, and write is indeed a mutual achievement, and it is indeed a win-win model.
To put it bluntly, for Warner Vanguard Records, its singers are commodities, and the greater the fame and popularity of the singers, the more profits the company can make.
Especially if the artist is versatile, he must be eager to publicize it all over the world.
For example, an artist may only speak a few words of Chinese, so you can boast that he is proficient in Sinology, or if an artist knows a little English, you can say that he is proficient in English.
Cao Zhiqiang's stage name "Forest Green Spring" has now become popular with the explosion of "Jun がいるだけで", especially the mysterious character design at the beginning, when the song became popular, it really aroused the curiosity of many people and played a very effective role in publicity.
Nowadays, not to mention those young people who like to listen to songs, even some middle-aged people who are not very obsessed with pop songs know the song "Jun がいるだけで", and they are also curious about the creator and singer of this song, "Morinaka Qingquan".
In other words, all the predictions that Cao Zhiqiang said before, including the explosion of songs, the curiosity aroused by mysterious marketing, and the recruitment of more passers-by, have basically been realized.
It can be said that everyone later agreed that the song "Jun がいるだけで" was able to achieve the initial sales of 521,000 copies in the first week, not to mention the quality of the song, and the singer's mysterious marketing is also a very important factor.
Just because the singer's various information is unknown, but the song itself is very good, or the mysterious singer's own lyrics, composition and self-singing works, he quickly established a talented newcomer character, so it attracted a lot of passers-by.
If it weren't for the fact that there are a lot of passers-by, with the current situation in the music scene, it would be impossible for a little-known newcomer's debut single to sell more than 500,000 copies in the first week, refreshing the first place in the first week of sales since the establishment of the public trust chart, and it is the first place in the first week sales of the newcomer's debut single, creating a new history.
Whether it is in the literary world or the music world, the better the grades, the more sought after by everyone.
This is the case with Cao Zhiqiang's song "Jun がいるだけで".
To tell the truth, if it weren't for Warner Pioneer's decisive increase in publicity after seeing the good sales in the first three days, coupled with unique mysterious marketing, and of course, Cao Zhiqiang's unique voice, excellent songs, and MTV are also very sensational, which caused a rush to buy.
If one of these conditions was missing, I am afraid that none of them would have been able to set off this kind of panic buying frenzy in 1983, but these conditions combined to form a wonderful chemical reaction, and truly formed a popular frenzy.
And once a pop frenzy is formed, the song is easy to break the circle, from the pure pop music industry, to other industries, such as TV criticism circles, radio review circles, etc., etc., and become a phenomenal hit song.
To put it simply, when the song began to become popular everywhere, not only the record sales were popular, but also various music radio stations in Japan, or music-related TV programs, or even some TV news programs, would broadcast the song, or broadcast the popular news related to the song, so as to analyze various phenomena and causes.
For example, the reason why Uncle Bird's "Gangnam Style" in the previous life was able to become popular and become a phenomenal pop song was because of the cooperation of multiple factors, not a single factor.
In short, "Jun がいるだけで" can be popular, according to the analysis of Nobuo Tomioka and others, it is believed that in addition to the good music style, good lyrics, good singer's voice, and MTV is sensational enough, it is also related to the mysterious marketing of the singer of this song.
Just imagine, a mysterious young singer, who writes lyrics, composes music and sings by himself, can sing such touching songs, this is the character of a singer-songwriter, but this singer doesn't like to show his face and does not show his true face, but wears a Zorro mask on the promotional poster and record cover, which adds to the mystery of the singer.
In addition, Warner Company engaged in a wave of mysterious marketing, packaging the singer Morinaka Qingquan as a "craftsman" who does not like to show his face, only concentrates on making music, and only hopes to be a musician and meet friends with songs, which immediately aroused the goodwill of the majority of Japanese people.
You must know that although the people of the world later knew that Japan's so-called "craftsman spirit" was just a fart, which was purely blown out, and nine out of ten of them were fakes, but if someone said it well, and if it was too much of a lie, not only outsiders believed it, but also their own people.
The current Japanese society is such a state, that is, after the government and all walks of life have been boasting about the spirit of craftsmen and craftsmen for a long time, so all levels of Japanese society actually like the kind of modest and cautious people who concentrate on doing things, and do not like high-profile and show-off.
Even though many Japanese people like to be high-profile and show off, the overall atmosphere is that they prefer people who are humble and do things with heart.
In this way, Cao Zhiqiang, who is said to be "shy and socially afraid" and does not want to show his face, just wants to find a soulmate with his singing, is very in line with the taste of the Japanese public.
Because everyone looks at it, oh yo, it's social fear and talent, isn't this synonymous with genius?
There is an Elvis Presley and Michael Jackson in the United States, and we have to have a genius boy in Japan.
In short, this expectation of a talented boy, or rather an expectation, made everyone start to frantically pursue everything about "Morinaka Aoizumi", and by the way, they frantically bought the debut single of "Morinaka Aoizumi".
If this were in 2023, with the development of the Internet at that time, Cao Zhiqiang would have been exposed for such a long time, and even the color of the underwear he likes to wear would be known.
But now in 1983, when information was not developed enough, the situation was different.
Basically, in the entertainment circles of various countries during this period, as long as the company does not take the initiative to promote and protect it, it is difficult for the general paparazzi to find real people.
Especially Cao Zhiqiang basically didn't go to Warner Pioneer during this time, he has always been at home with code words, except for Nobuo Tomioka, no one else can take the initiative to contact him.
In addition, Warner Pioneer has also issued a gag order internally, so it is really difficult for ordinary paparazzi to find out the true information of Cao Zhiqiang.
Even if someone hires a private detective, they can't do anything about this situation.
The reason is very simple, Warner Pioneer is a big company, Cao Zhiqiang is an artist of the company, and you can sue you if you inquire about the news without permission.
The average private investigator is not willing to go head-to-head with the Ministry of Justice of a large company like Warner Pioneer, especially in this era.
In Japan in the 80s, the laws on invasion of privacy were relatively sound, and once there was definite evidence of invasion of privacy, it was easy to convict others.
So you can see that in the 80s and 90s, Hong Kong, Macao and Taiwan were obvious, all kinds of scandals and gossip were flying all over the sky, but in Japan, there were a lot fewer similar scandals and gossip.
Otherwise, the Japanese entertainment industry would not be full of scumbags, and it is not because Japan pays too much attention to privacy.
It's a bit of a stretch.
Cao Zhiqiang has been staying at home these days, and he doesn't know how popular the name "Forest Green Spring" has become in the outside world, and even because Cao Zhiqiang has not shown his face and insisted on wearing a mask, there have even been many scammers who impersonate "Forest Green Spring".
For example, some cowherds began to use "Morinaka Qingquan" as their stage name, and it is said that the effect is very good, and once this name is given, business will instantly improve a lot.
There are also some whose real names are "Forest Green Springs", and because of this, people have paid attention to them, and even made a lot of trouble for this, thinking that some people with this name are the singer "Forest Green Springs".
In short, "Jun がいるだけで" is now popular for various reasons, and the singer Morinaka Qingquan is also being paid attention to.
At this time, if we can cooperate with a large publishing house like Kodansha and create a family character for "Morinaka Qingquan", it will definitely add fuel to the fire.
However, there is also a risk, that is, if the quality is not good, it will have an impact on the signboard of "Forest Green Spring", especially the character of the talented singer.
After thinking about it for a long time, Nobuo Tomioka felt that it was better to be safe.
In other words, "Morinaka Qingquan" is already very popular and famous as a singer, and there is no need to take more risks.
Because in case Cao Zhiqiang writes with the name of "Morinaka Qingquan" and then hits the street, it will directly affect the gold content of the singer-songwriter "Morinaka Qingquan".
Therefore, the best way is for Cao Zhiqiang to give another pen name when he publishes.
This time, if Cao Zhiqiang's book was to hit the street, it would have little impact on the green spring in the forest.
But if Cao Zhiqiang's book is also popular, then when the time comes, it will be enough to carry out propaganda and say that these two pen names are the same person.
Thinking of this, Nobuo Tomioka said to Yuno Watanabe and Cao Zhiqiang: "Cao San, Watanabe-san, I think this matter still has to be considered in the long run." ”
Next, Nobuo Tomioka told the truth and laid out the advantages and disadvantages in all aspects.
After saying this, Nobuo Tomioka concluded: "In short, if Cao Sang used the same stage name now, maybe it would have taken the opportunity to become popular, but it would also invisibly raise everyone's expectations."
In case this book is not satisfactory after its release, the backlash will be quite ferocious.
Therefore, for the sake of safety, if Cao Sang has to be published, it is better to change his pen name and not use the name of Morinaka Qingquan. ”
Hearing this, Cao Zhiqiang did not express his position, but Watanabe Yuno frowned.
Seeing that Watanabe Yuno was silent, Nobuo Tomioka frowned and said: "Watanabe-san, you can't be too selfish, your way of merging stage names seems to be mutually beneficial, but in fact, it is only good for you Kodansha, for us Warner Company, and for Cao Sang himself, the risks outweigh the benefits."
Even if Cao Sang's book is really good, you can also announce that the author and the singer Morinaka Qingquan are the same person after achieving certain results in this book, which can increase the goodwill of others, thinking that Cao Sang is not the kind of sandalwood vain person, but a down-to-earth person who wins with real strength.
Only those who have confidence in themselves will give up their popular stage name and post under other pen names, don't you say? ”
Hearing what Nobuo Tomioka said, Yuno Watanabe nodded and said, "Mr. Tomioka is right, although I think Cao San's book is very good, and if it can be published under the name of Morinaka Qingquan, the results will be better, but considering the risk and backlash, it is really not appropriate." ”
Speaking of this, Watanabe Yuno looked at Cao Zhiqiang: "Cao Sang, otherwise, you can use a new pen name, and then I will sign a new contract with you, as for the previous contract, it will be invalidated." ”
Cao Zhiqiang was stunned: "Is it necessary?" ”
"It's necessary!" Yuno Watanabe said at the same time as Nobuo Tomioka.
seemed to say the same thing at the same time, both of them were stunned, and after looking at each other, they both smiled slightly.
It seems that after this negotiation, both sides have a good impression of each other.
At least Tomioka believes that this young Mr. Watanabe is not the kind of person who is eager for quick success, at least he knows how to respect others, and he is also very knowledgeable.
"Cao Sang." Nobuo Tomioka also advised, "Although you have not signed an agreement with us for publications, and we have no jurisdiction over you, we should be cautious about this kind of thing, especially at this time."
So, if you have to come out, I won't stop you, but please change your pen name and don't use the name of Aoizumi in the forest. ”
"Yes, I agree with Mr. Tomioka." Yuno Watanabe followed.
Seeing that everyone was opposed, Cao Zhiqiang sighed: "Okay, then change one, it's better to call it ...... Yusaku Kudo. ”
"Yusaku Kudo?" Watanabe Yuno read it again, and then nodded, "Not bad, this name is good, catchy, Ya'er is good, and easy to remember, very good, so be it!" ”
Cao Zhiqiang was stunned for a moment, then shook his head with a wry smile.
"What, you're not satisfied?" Yuno Watanabe misunderstood.
"No, no, no, I'm satisfied." Cao Zhiqiang smiled, "You're right, I think this name is very good." ”
Well, Cao Zhiqiang originally wanted to call Kudo Shinichi, but he felt that this name was not very lucky, after all, he was a primary school student who brought death.
So after thinking about it, he's better to change his name to Kudo Yusaku, anyway, with his current age, it's about the same as Kudo Yusaku in the manga.
And Yusaku Kudo's small life is very good, not only married a beautiful actress, but also a family, which matches his identity very well.
After deciding on a new pen name, Yuno Watanabe simply tore up the contract he had signed before, and then took out another contract.
"Do you still have a backup?" Cao Zhiqiang was directly stunned.
"Of course." Yuno Watanabe smiled, "Those of us who work as editors will always encounter some strange authors, and some authors can get distracted when they sign and sign incorrectly, so it is also necessary to prepare an extra backup contract." ”
Cao Zhiqiang nodded, and said no more.
In this way, under the pseudonym of "Yusaku Kudo", after re-signing a publishing contract with Yuno Watanabe, Yuno Watanabe took the initiative to leave.
After Yuno Watanabe said goodbye, Nobuo Tomioka began to persuade Cao Zhiqiang to attend a TV talk program.
That show is an interview variety show on TBS TV, called "Me, You and Him".
As for this show, Cao Zhiqiang had never heard of it in his previous life, but as soon as he heard the form of the content, he knew that it was to invite some recently famous figures from all walks of life to come to the show, and conduct an interview with a conversation, similar to "Focus Interview", but the content is more down-to-earth, the form is more lively, and it is more entertainment-oriented, which is a more traditional talk show.
Cao Zhiqiang can be on this show, in addition to his Chinese identity and mysterious marketing is indeed very topical, of course, it is also because Warner Pioneer is well-connected and willing to spend money.
It's a pity that Cao Zhiqiang didn't mean to show his face publicly on the show, so he still politely refused.
Nobuo Tomioka persuaded him for a long time, but found that Cao Zhiqiang did not enter the oil and salt, so he made up his mind not to show his face and not to go on TV, so he finally had to give up.
It seemed that seeing that Nobuo Tomioka was a little excited, Cao Zhiqiang couldn't help but say: "Director Tomioka, it's not that I can't be on the show, and it's not that I really have social phobia, but I don't think it's time to be on a TV show now." ”
"Oh?" Nobuo Tomioka looked up, "Then when do you think it's appropriate?" ”
Cao Zhiqiang smiled: "At least, let me release a few more hit songs to make my fame go to the next level, so that everyone can understand that my fame is not a fluke, but after I really rely on strength to win, it will not be too late to appear on TV shows when the time comes."
Take a long-term view, don't rush for a while! ”
Nobuo Tomioka nodded: "If someone else said that, I would think he was arrogant, but if it was Cao Sang, I think maybe this is the most suitable."
Well, since that's what you mean, then listen to yours.
From my heart, I also hope to witness a legend with my own eyes, and I hope I am not wrong this time! ”
(End of chapter)