Chapter 7 Pleasant Goat is Cold?
A week later.
"Pleasant Goat and Big Big Wolf" successfully passed the review and got the release license batch number, which is the common "dynamic review word" at the beginning of the film.
[[Jiang] Dong Shen Zi (2010) No. 003]
Frankly.
When she received this news, Gu Miao felt very strange.
He filmed a TV series in his previous life, and the films that were submitted for review in the second half of the year are usually ranked after dozens of batch numbers, but he didn't expect that this time the batch number actually entered the top three......
What does this mean?
For a full eight months, only two animations have passed the review and broadcast! According to this estimate, no more than 50 TV animations have been reviewed and broadcast in a year nationwide.
Too little!
Even in the original world where piracy is rampant and neon animation is rampant, domestic animation can reach the level of hundreds of films a year.
In contrast, the domestic animation of this parallel world is quite green.
The environment is so good!
The copyright protection is perfect, and the derivatives market is promising, but it can't retain excellent animation talents, and there are no bells and whistles for "Haiwa".
Not for Flappy anime.
In fact, in the environment of the entire industry's collective "rotten", Feiyang Animation's willingness to spend money on originality is already remarkable, which Gu Miao admires Mr. Xiong.
It's a pity that the road is crooked.
"Looking at it this way, animation seems to be quite promising?" Gu Miao muttered to herself.
He hesitated.
The reason for the production of "Pleasant Goat and Big Big Wolf" is nothing more than to help the predecessor vent his anger and solve the first pot of gold after the crossing.
After this vote, he will change to his old profession.
But now it seems that this plan is probably going to fail. After all, the TV series in this world are generally well-made, and he doesn't have much room to show it, but the animation industry has a lot to offer......
"Forget it, take it one step at a time."
"Pleasant Goat and Big Big Wolf" is about to premiere, and Gu Miao doesn't have time to think about these things now.
There's a lot of work on hand.
Deployment of voice actors, post-editing and theme song recording, and most importantly, ...... Reassure investors!
Something is not good.
According to the agreement, Jiangchuan Children's Channel carried out a round of promotion and publicity for the upcoming premiere of "Pleasant Goat and Big Big Wolf".
The resources invested are not small, but the promotion effect is difficult to describe.
On the day of the premiere.
Looking at the floating ratings table that had just been intercepted from the backstage, Minister Wang and Gu Miao's faces instantly darkened.
1.15%!
This is not a national rating, but a single regional rating. Everyone present understood the meaning of this line of cold numbers.
Most likely it's cold.
"Alas! Predictable! ”
Minister Wang sighed, his expression with some indescribable regret.
Although the cost is low and the production is sparse, it stands to reason that the probability of becoming popular is not high, but after all, this is the first animation invested by Jiangchuan Children's Channel, and he actually has great expectations.
It's a pity.
The greater the expectations, the greater the disappointment.
Just as he wanted to say something to Gu Miao, he found that Gu Miao was staring at the other string of data in the table without blinking, and his expression changed from sadness to joy.
"What's wrong?"
He glanced curiously.
In addition to the ratings, there are also some important data for producers and advertisers, such as: channel change rate!
Through the set-top box, real-time measurement and monitoring of analog TV signals or digital TV channel coding, you can grasp whether the audience has changed channels, which channel to change and other key information.
And the change rate refers to......
During the time period when the program was broadcast, how many viewers who watched the program chose to change the channel.
I saw that in the table, the channel change rate of the first two episodes of "Pleasant Goat and Big Big Wolf" was only 9.2%.
Quite amazing data!
Two episodes of animated feature films, counting the garbage time at the beginning and end of the film and the interstitial commercials, only one out of ten people chose to change the channel.
The audience is too sticky.
Minister Wang thought that he had seen it wrong, rubbed his eyes and looked at it again, the data was still fine, and his expression was instantly synchronized with Gu Miao.
"I'll be a good girl!"
"It can't be that the monitor is broken, right? Or is it a statistical error? How can it be so low that you don't even change the advertising time? ”
"What if it's true?"
"That would be horrible! If it can be maintained, the ratings will soar sooner or later! ”
The employees of the TV station are also well-informed, but when they see this string of figures, they still can't help but talk about it.
No way!
Anyone who knows a little bit will be able to see what this string of numbers means.
The channel replacement rate is so low, which shows that "Pleasant Goat and Big Big Wolf" has huge viewing potential, and there is a lot of room for improvement in the future.
"Nothing surprising ......"
Gu Miao regained her composure and said: "If you want to squeeze out the ratings potential of "Pleasant Goat and Big Big Wolf", you must at least forty or fifty TV stations." ”
"Impossible!"
Minister Wang shook his head.
Although the ultra-low channel change rate of "Pleasant Goat and Big Big Wolf" proves that this is a very attractive animation work.
No matter how against the sky, it is not enough to say that dozens of TV stations can work together to squeeze out the ratings potential, which is too exaggerated.
Is it an exaggeration?
Not an exaggeration at all.
Gu Miao remembers very well that in the past few years, "Pleasant Goat and Big Big Wolf" can be said to dominate the screen and sweep the level of invincible opponents in the world.
This unjustified "hegemonic" rule lasted for nearly a decade, until "Bear Infested" sprung up, ending the era of sheep and wolves.
Forty or fifty TV stations all said that it was less.
Of course!
Now that he is saying these words, Minister Wang must not believe it, after all, it has only been broadcast for two episodes, and it is difficult to say what the future holds.
But one thing is certain.
The ratings of the premiere do not reflect the true value of "Pleasant Goat and Big Big Wolf", and the ratings of the later episodes will definitely rise!
As for how much it can go up?
It's hard to say.,After all, the data is the data.,It's up to the children to really put it into practice.,Whether you're willing to give your friends and classmates around you "Amway" this animation.
In this regard, Gu Miao is full of confidence.
He believes that with the charm of "Pleasant Goat and Big Big Wolf", miracles can definitely be created. The data in this table is the source of his confidence.
"Minister Wang!"
"I think in addition to the evening slot, the midday replay can also be arranged, what do you think?" Gu Miao proposed.
Minister Wang nodded.
Although the ratings of the premiere are a bit low, this is due to many reasons, and the ultra-low channel change rate has fully explained the problem.
A midday replay can be scheduled!
Not only that, considering the scarcity of children's programs in the morning file, if "Pleasant Goat and Big Big Wolf" still performs well in the noon file, then the morning file can also be arranged.
"As long as the ratings are guaranteed, even if it is a 24-hour uninterrupted rebroadcast, it is not impossible for Jiangchuan Children's Channel to change its name to Pleasant Goat Channel!"
Minister Wang made a joke.