Chapter IX Toy Authorization

It's time to resign!

After leaving the TV station and returning to the studio called "Wolf Castle", which is actually a "kennel", Gu Miao, who has a huge amount of money, made the decision to resign.

The reason is simple.

used to send people under the fence, that was because it was easy to "pull the tiger's skin". Without the identity of Feiyang Animation's in-service animation supervisor, he went out to solicit investment and talk about projects, who would believe him?

I'm afraid I won't even be able to get in.

Now it's different!

With the popularity of "Pleasant Goat and Big Big Wolf", Gu Miao not only has a certain reputation in the industry, but also has become the "number one star" in various primary schools and kindergartens in Jiangchuan.

No way!

Who made him the chief director?

As long as the animation theme song "Don't Look at Me Just a Sheep" sounds, the five big characters of [Chief Director: Gu Miao] will occupy half of the TV screen.

Children have poor memory, and they may not be able to remember once or twice, so can't they remember it after watching it a few more times?

By the way......

Because the word "Miao" in Gu Miao's name is relatively rare, and the children in primary school and even kindergarten do not know each other at a general level of education, they simply read it as "Gu Shuishui".

And that's just one place.

TV stations in other provinces are not stupid, and when they see the hot ratings of Pleasant Goat, they will definitely buy the broadcast rights. At that time, the popularity of Gu Miao and Wolfsburg Studio will usher in a round of skyrocketing.

Does he still need to "pull the tiger's skin"?

After receiving Gu Miao's resignation application, Xiong Tianwei, who already knew that the ratings of "Pleasant Goat and Big Big Wolf" had soared, had a somewhat embarrassed expression at the moment.

Look away!

Who would have thought that the young man who made wild words in the conference room, claiming that he wanted to make a more successful animation work than "Haiwa", and asked Director Wang to bow his head and apologize to him, actually fulfilled his promise.

Who can withstand this?

As the boss, he supports the company's pillar Wang Dao, is it wrong not to be optimistic about the plan proposed by a newcomer?

No problem!

Director Wang is a top animation director, the company's Dinghai Shenpin, when he has a conflict with a newcomer in the company, don't support him, do you support the newcomer?

It can be said that no matter who handles this matter, the final result will be the same.

But he overturned......

not only lost a genius animation director, but also missed a "hit" called "Pleasant Goat and Big Big Wolf".

It's a big loss!

If Gu Miao can be kept, Xiong Tianwei can hold Director Wang's head to apologize, and even give him the position of vice president.

It's a pity that it can't be retained.

Xiong Tianwei sighed, took out a signature pen, and signed his name on this resignation application.

He didn't embarrass Gu Miao.

As a well-known rich second generation in Jiangchuan, he gave up inheriting the family business and chose to start his own business, Xiong Tianwei's pattern is not so small.

He not only approved his resignation application, but also instructed the finance department to give Gu Miao a bonus for a few more months.

It's a good match.

is in the same animation industry, and they are both Jiangchuan people, and now the relationship is stiff, which does not mean that there will be no opportunity for cooperation in the future.

"It's kind of interesting."

After completing the resignation procedures and finding that there was a large bonus in the salary card, Gu Miao instantly understood what Mr. Xiong meant.

But he didn't take it to heart.

Wolfsburg Studio has just received a production fund of 5 million yuan from Minister Wang, with this money, who cares about a few months of bonuses?

Not to mention......

Taking advantage of the popularity of "Pleasant Goat and Big Big Wolf", he has reached a licensing agreement with Jiangchuan's most well-known toy manufacturer, that is, Wanzhibao Toy Company.

The first batch of "Pleasant Goat and Big Big Wolf" character plush dolls will be available soon!

If nothing else, while the anime's ratings are rising, the sales of this batch of plush dolls will not disappoint.

Considering the long life cycle of "Pleasant Goat and Big Big Wolf", it is not suitable to use the "fixed price" method for licensing cooperation. The authorization scheme that Gu Miao finally adopted belongs to the more common form of "IP tax" in the industry.

What is IP tax......

In fact, it is equivalent to the communication technology patent fees charged by the big hooligans to manufacturers in the mobile phone industry.

As long as it is a 2G/3G/4G mobile phone, it will not escape the patent licensing fee of Paste Pass. This money is not paid in a lump sum, but needs to be "billed" separately for each mobile phone produced and sold.

A few dollars a unit, a year, even if you don't have to do anything, you can earn billions of dollars around the world just by patent licensing, a proper bully and hooligan!

Of course, this is a joke.

The benefits of using "IP tax" for licensing cooperation are obvious, and in a short period of time, the benefits may not be as much as the "fixed price".

But it's a trickle!

Take the plush dolls that will be released in "Pleasant Goat and Big Big Wolf" as an example, if 100,000 dolls are sold in a year, one will be 1 yuan, a total of 100,000 yuan.

Looks less pitiful......

But this is only a year's gain, what if it is extended to ten years, or even twenty years? At that time, did you still think that the money was very small?

What's more, the proportion is not so low.

Wanzhibao Toys Co., Ltd. will sell plush dolls to determine the "large, medium and small" three versions, of which the price of large dolls is 98 yuan, the price of medium is 68 yuan, and the price of small dolls is 28 yuan.

According to the licensing agreement, no matter which model it is, the copyright owner, Wolfsburg Studios, will take an IP licensing fee of about 20% of the price.

That's not a high percentage.

Thinking about Apple's practice of charging 30% of the toll fee without doing anything, isn't it much more comfortable in an instant?

If you still can't accept it......

Then don't buy the license, make your own original products! Let's see what level of sales is without the blessing of IP popularity.

I'm sure no one would do that.

In addition to authorizing Wanzhibao Toy Company to produce plush dolls, Gu Miao has also been contacting other local toy factories in Jiangchuan in the past two days.

Don't get me wrong!

He is not an Aquaman, and he does not like to raise fish. The purpose of this is to learn from Hollywood's successful experience and diversify IP licensing.

For example, a peripheral cup!

In Hollywood, the authorized category of this cup can be refined to the point beyond imagination. What thermos cups, plastic cups, ceramic cups, airplane ...... All independently licensed!

The plush doll was given to the treasure.

The plastic doll can be licensed to another toy factory to make it! Anyway, the categories are different, and there is no competition between them, so why not?

It's not just toys.

The related derivatives of the IP of "Pleasant Goat and Big Big Wolf" can also develop stationery, children's clothing, children's shoes, toothpaste, toothbrushes, schoolbags, satchels and many other fields.

In comparison, the right to play is a fart!

Even without the investment of Jiangchuan Children's Channel, Gu Miao would not have the idea of broadcasting rights, and would even give them free broadcasting.

Because he knows it well.

No matter how expensive the broadcast rights are, it is impossible to make money with peripheral derivatives.

Think about how many "Pleasant Goat" schoolbags there were in a primary school during the Pleasant Goat fire in the past few years, and you can understand why he said this.