Chapter 171: Crazy Advertisers
in the office.
Zhou Yang turned on the computer, boarded the rarely used Q dog software, and clicked into the Q dog mailbox.
He saw a box office report of Chinese movies from 90 to 06 and overseas box office reports.
The film that occupies the top of the box office in Chinese history is Shen Changwei's "Hero", with a box office of 320 million in China and 200 million US dollars worldwide, which looks like a milestone erected in the history of Chinese films.
Immediately followed by the second place is the historical blockbuster "Red Cliff of the Three Kingdoms", which is like being cut off, Huaxia has just reached 200 million yuan, and the overseas box office is 40 million US dollars.
The third film is "Overlord", in that era when the average movie ticket only cost five yuan, it won an astonishing box office of 140 million in China and an overseas box office of 80 million US dollars, and it is also the first film of a Chinese film to win the Palme d'Or at the Cannes International Film Festival!
"Wonder in the Night", ranked fourth, has a box office of 130 million and an overseas box office of 10 million US dollars......
……
One movie after another, groups of box office data came into Zhou Yang's mind.
Compared with the original box office data of the world that broke one billion at every turn, the sense of gap is indeed a bit big.
In the past fifteen years, there have been seven blockbusters with a box office of over 100 million, and most of the rest of the movies have been stuck between 80 million and 90 million...
Zhou Yang clicked on another leaderboard.
Another ranking is the overseas film China box office rankings, what catches your eye is the amazing data of 400 million yuan of "Time Machine", and looking down, there is also a 300 million "Prison Break", 290 million "The Lord of the Rings. Elves, 270 million of "Wizarding World......
After reading it, Zhou Yang had an indescribable sense of separation, and it was hard to believe that the box office of these two rankings was in the Chinese market and both were box office data of the same period.
There is a set of analytics reports at the end of the leaderboard.
In the past 15 years, overseas blockbusters have occupied 70% of China's film schedule, and 75% of the box office revenue has been obtained.
Even if the review of overseas films and the private restriction of film scheduling have been strengthened since 03, and the domestic film protection month has been tacitly decided, the situation has still not improved, but the forms in all aspects have begun to become more severe.
Zhou Yang turned off the computer, lowered his head, and fell into unprecedented deep thought.
Since coming to this world, he has never looked at this circle from another perspective and with a new identity like now.
Why are the Chinese movies of this world so vulnerable in front of Hollywood movies?
Zhou Yang really couldn't figure it out.
He took out his mobile phone, hesitated for a moment, and made a call to Wang Jing to ask such a question.
When the phone was first connected, Wang Jing seemed to be very noisy next to him, and after finding a secluded place, Wang Jing asked Zhou Yang such a question.
"Do you know why we make movies? Do you know why many filmmakers, including famous directors like Zhou Yilin, are going forward to the three major European film festivals? ”
"For fame and fortune?" Zhou Yang replied.
"Yes, "Warring States" lost a lot of money, but Zhou Yilin did not lose money, but earned more than his previous highest-grossing movies, and the actors did not lose money, only those investors lost money...... Compared with the box office, a group of directors hoped that their films could win international awards, so they began to make literary films and became veritable international directors......"
"I want to understand why "Warring States" lost money at the box office, but can he still pull up a plate like "Full City Golden Armor"?"
"Why?"
"Because the gimmick in this plate is very big, starring Liang Jinlong, Donnie Yen, and Zhang Shaolei, it has a certain box office appeal, and at the same time, there is also a new generation of Xiaotianwang singer Lu Lin participated, this is his debut work, there will inevitably be a large number of female fans who will pay for it, and at the same time, where you can't see it, there are all kinds of advertising placements, etc., investors are not just looking at Zhou Yilin, but the whole plate, in a sense, they think that no matter how the movie is made, there will always be fans who will come to pay for them......"
"Then why did "Warring States" lose ...... blood?"
"The box office of the premiere of "Warring States" is actually not bad, but there are too few attractive traffic actors, far less than "Full City Golden Armor"...... In fact, I have always suspected that the accounts of "Warring States" are fraudulent, the actors' salaries, and the scrapping of props are a bit inflated, in fact, the investment in this film is divided by half, and it should be the real investment, and the 300 million investment of "Full City Golden Armor", I am also skeptical, and even I suspect that this is a ...... Anyway, there are some things that can't be said nonsense, and I'm just talking about them...... And "Warring States" actually won an award overseas, winning a Golden Hero Award at the Berlin International Student Film Festival......"
"What kind of award is this?" At first glance, the name of this award sounds quite bluffing, but after thinking about it carefully, Zhou Yang was stunned and didn't know what kind of award it was.
"Fooling investors with an award, recently "Full City Golden Armor" is officially promoting this award......"
"Isn't it embarrassing?"
"Don't worry, as long as the traffic is made, someone will pay for it, I have a hunch that in the future, a lot of hot money in the market will begin to flow into this circle, and the actors' salaries and values will skyrocket......"
"That's ...... for this phenomenon."
"In fact, there has always been a support policy for Chinese films, and all kinds of subsidies are still very generous, and they all hope that the box office can look better, but the effect is not good, this is actually only one aspect of the box office of Chinese films, and there is another problem that is more serious......"
"What's the problem?"
"The problem of cultural self-confidence, the more we can't make good movies in Huaxia, the more disappointed Chinese fans are with Chinese movies, the more they feel that Hollywood movies and overseas blockbusters are really worth watching, the more they look forward to it, the more they look forward to it, the more they will be affected by the ideology of various overseas blockbusters, and the more they worship foreign countries, this is actually a vicious circle......"
“……”
Zhou Yang was silent.
He knew what Wang Jing said, and all his predictions were true.
In the original world, although he paid little attention to the entertainment industry, he understood that the entertainment industry really made money too quickly.
Especially when several entertainers evade taxes. After the specific amount of tax evasion was discovered, many people were surprised......
He realized that in this glamorous entertainment industry, there is a vanity fair full of falsehoods, full of impetuousness and corruption.
He sat in his seat, and for a moment he began to feel a little confused.
"Of course, I don't think you should reject traffic, there are two sides to everything, traffic is not completely bad, it depends on how you look at it, at least, the "Grandmaster" you shoot can be regarded as a traffic movie......"
"Huh?"
"Don't doubt it, you are now the biggest traffic in the movie, and your current traffic rating in the capital circle is very high...... I was in a meeting just now, and a lot of advertisers are talking to me about you, hoping to get you to endorse their products...... However, I think you have to be cautious about all aspects of endorsements, now is a critical period, we can't just look at the money ......"
“……”
………………………
In the crew of "The Grandmaster".
Director Huang Jiacheng began to feel a little irritable.
He had a feeling that he was being coerced by capital, and this kind of thing made him breathless.
After "The Grandmaster" moved the crew from Hong Kong Island to the mainland, many advertisers who knew each other in the mainland were trying their best to contact him.
At first, he was quite happy and pulled a part of the advertising revenue for "The Grandmaster......
But then, it became more and more wrong.
As time passed, those advertisers who invested in the "Grandmaster" advertisements began to swagger into the crew in the name of investors, talked to him, and often asked him to dinner.
And then......
The drunkard began to stop drinking.
I started to want him to help me get on the line with Zhou Yang......
Zhou Yang's goods are also wonderful.
On weekdays, I don't participate in any business gatherings, any variety shows, and I rarely even appear in front of reporters, but the traffic is terrifying, and the poison to teenagers is even more visible to the naked eye......
It made the Huang family speechless!
But, take a closer look.
Hey, Wong Ka-shing feels that he is an advertiser, and he will participate in it, and he will do everything he can to get endorsements.
Zhou Yang is really crazy in the capital circle!
Why?
Do you need to ask why?
Although he is not a first-line star, and his masterpieces are limited, he is high enough, and the topic is crazy.
Not to mention the rise of the grassroots, not to mention the shock caused by the concert, not to mention the hat dance......
Let's just say that Louis Vuitton's spokesperson is fancy, can it be bad?
Moreover, this product is specially refused!
At that time, this incident caused a wave of shock in the Chinese entertainment industry, and it even looked at the group of advertisers in Huaxia as a star!
Is it high?
If you can win Zhou Yang, wouldn't you be able to pretend to be better than Louis Vuitton everywhere?
And more importantly, Zhou Yang is very safe!
Why?
Yanjing is now on the bus, and there is still an anti-fraud image photo of Zhou Yang wearing a police uniform and saluting......
This brand value has to be slammed up?
Who's not crazy?
Moreover, fools know that Zhou Yang is now in the growth period, and he is not complete in all aspects, and this potential will be repaid in the future?
"What?"
"I can't get through Zhou Yang's phone, you can contact a lot of things yourself, don't entrust me anymore...... I'm not Zhou Yang's agent! ”
"No matter how good the relationship is, I can't help it, I'm filming in Hengdian, I'm very busy!"
"Zhou Yang is not in the crew, his role has not yet arrived......"
"What do you think if I take the time to meet you again when he arrives?"
After hanging up the phone again, Huang Jiacheng exhaled deeply.
What a in this world!
The more Zhou Yang holds the goods, the more these advertisers are holding the checks and moving forward, for fear of being snatched away by others......
------Off topic------
No responsibility to push the book "I really don't want to marry the diva"
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