Chapter 33 The pattern is smaller
As we enter mid-October, happy events come one after another.
First of all, TBS sent a congratulatory message, saying that the ratings of the Japanese version of "Pleasant Goat and Big Big Wolf" have reached the expected goal and are hitting a higher level.
At the same time, with the improvement of production standards and frame rates, the audience's reputation has gradually improved.
Especially young audiences.
This is different from that in China, and the young people of neon love for TV series and movies are far less than those of animated comics.
Pleasant Goat's performances and paintings have always been the most criticized problem by young audiences, which has seriously hindered the growth of ratings. Now that the problem is solved, with an interesting plot, it makes sense to attract young audiences.
As far as Gu Miao knows......
On the ACGN forum [Dimensional Wall], the largest network in Neon, Pleasant Goat has opened a separate discussion board, and there are quite a few daily active people.
But this is an increase in audience word-of-mouth.
In media reports, the role played by the Pleasant Goat is not so glamorous. Especially after TBS exposed that "Wanbao Animation" was a Chinese enterprise, public opinion was unanimously ridiculed.
"I'm still wondering, why there are such shoddy animation works in China, it turns out to be Huaguo Animation Company, that's reasonable!"
"Is it possible to make this level of animation next door? It's no wonder that after so many years, the animation industry still can't develop......"
"Bridge bean sacks! The question now should not be, why did TBS introduce such crude animation? ”
"Isn't it normal for TBS to engage in this kind of deceptive behavior?"
"It's TBS, it's ......"
Although Gu Miao hadn't seen the discussion on the Internet in person, Mr. Ikeda of TBS told him a lot about it.
In this regard, he commented:
The pattern is smaller!
These neon media scolded and scolded, but they failed to get to the point. Why is TBS scolded, isn't it just that Pleasant Goat makes rough and spicy eyes!
But here's the problem.
If it's crudely made, why would anyone look at it? If there are ratings, why doesn't TBS broadcast it?
It's a fool not to make money if you have money!
Behind all the deceptive behaviors, there are hidden interests that no one knows.
TBS's free broadcast rights, the ratings are not low, and under the stimulation of advertising costs, even if the outside world scolds like a tide, it will not affect them to continue to broadcast Pleasant Goat.
People collect rice and hemp, what can they do if they are scolded for a few words?
But then again.
Neon is not the only country and region where "Pleasant Goat and Big Big Wolf" is exported, and TBS is not ranked in overseas ratings.
Southeast Asia is the highest!
The Internet there is not very developed, and there are very few TV shows, compared to neon, Southeast Asia is the biggest harvest of Pleasant Goat's overseas strategy.
"It's a pity ......"
Thinking of the consumption level over there and the size of the toy market, Gu Miao couldn't help but sigh.
I can't sell it!
Wanbao Toys also sent the elite of the marketing department to Southeast Asia to open up sales channels and markets, only to find that toys are really not easy to sell there.
After all, the level of consumption cannot keep up.
Most people are struggling to make ends meet, and how can they afford to buy "imported" toys with high prices? Unless Gu Miao is willing to invest in the local factory, reduce costs and selling prices, in order to grab market share.
"I don't have any money."
Gu Miao wanted to invest in building a toy factory over there, reduce costs with cheap human resources, and quickly seize the market.
But the premise of this is that his toys are not marketable and he has strong funds. He barely met the first condition, and he was stuck in the funding.
The sales share of the peripheral derivatives of "Pleasant Goat and Big Big Wolf" was previously settled once a month, but now it is settled once every three months.
There are still two months left until the next settlement!
And after the money arrives, he will first invest in Wanbao Toy Factory to carry out production expansion and equipment update and iteration. The extra money may be used to acquire animation companies and improve the production capacity of Wanbao Animation.
In this case, the idea of investing in overseas toy factories is certainly hopeless.
In addition to TBS and Southeast Asia, there are also many happy events in China.
Gu Miao entered the Directors Guild.
Don't ask, how did he, an animation director, get involved in the Director's Association. What's the matter? An animation director is also a director, so you look down on people, right?
Thirty years of Hedong ...... Ahem!
Although Gu Miao has not been officially debuting for a long time, his masterpiece is just a "Pleasant Goat and Big Big Wolf". But his grades are good enough that no one will ignore him.
It's not just the Directors Guild.
What animation society, Jiangchuan Chamber of Commerce...... All kinds of strange associations have come to the door.
In this regard, Gu Miao was not very interested.
The name of this association and that association sounds loud, but all of them have bad intentions, and they must want to earn him a "membership fee".
He won't be fooled!
In addition to the invitations of various associations, Gu Miao also accepted many media interviews from Jiangchuan local, Internet and foreign countries during this time.
These are things that can't be avoided.
With the explosion of the ratings of "Pleasant Goat and Big Big Wolf", especially after the special episode of "Eccentric World" was broadcast, more and more media became interested in him as the chief director.
Gu Miao was also frank.
No matter who asks, the answer is always one sentence: the explosion of the Pleasant Goat is an unexpected joy, and Wanbao Animation has never thought of copying the myth of the Pleasant Goat.
Interviews were conducted one after another, and at most, Gu Miao accepted exclusive interviews with three media in one morning.
It's not that he didn't think about refusing.
But the problem is that the animation "Thunder Speed Lightning Rush" needs to be hot. Accept an interview, mention a new work or two in the interview, won't the heat come?
Of course, the interview report is not very popular.
Viewers who like to watch the news are unlikely to convert into regular viewers of "Thunder Speed Lightning Rush". In the publicity plan formulated by Gu Miao, offline promotion is the top priority.
Especially in shopping malls, commissaries, toy stores and stationery stores, where "students" gather, once the poster of Lei Sudeng is pasted, the publicity effect is simply not very good!
But the question is......
For no reason, why do people help Gu Miao put up posters for publicity?
"Preferential purchase price!"
Gu Miao groaned: "I don't care if you subsidize or just throw money, anyway, before the animation is broadcast, I want to see Lei Sudeng's poster in these places." ”
"That's right......"
"The TV station that asked you to contact before, what did they say? Is anyone willing to buy the rights to the first round of broadcasts? ”
"Yes, definitely!"
Ma Kui smiled bitterly: "It's just that their bids are generally not very high!" ”
The 50,000 yuan of a single episode has reached the top.
is generally only 2-30,000 yuan for a single episode, which is undoubtedly a cheap sale for "Lei Su Deng Lightning Rushing Line", which has its own popularity and a production cost of millions.