Chapter 46: The Making Committee of All Evils
"Bombshell news!"
"The popular animation "Pleasant Goat and Big Big Wolf" will broadcast the finale at 19:00 tonight......"
When they saw this press release for the first time, many people didn't take it seriously, and thought it was some self-media editors who were talking nonsense in order to deceive the "reading volume".
But when the news spread all over the network, and the animation producer "Jiangchuan Children's Channel" also affirmed the accuracy of the news, everyone was stunned.
How could it be......
How did the Pleasant Goat end?
Fans who love this animation, black fans who hate this animation, and even the "friends and businessmen" that Gu Miao often talks about, all express their incomprehension.
It's weird.
You must know that the story structure of the animation "Pleasant Goat and Big Big Wolf" is not a "serial" in the traditional sense, but a "unit drama".
This also means that as long as the audience is not tired of watching and the ratings are stable, Wanbao Animation can completely loop the trick of "wolf catching sheep" infinitely. Not to mention 530 episodes, it's no problem to do another 5300 episodes according to the template, or even 53000 episodes.
Why is it over?
The special chapter in the weird world has just ended, and now Pleasant Goat is at the peak of ratings, and the news of the end at this time will inevitably make people suspicious.
Is there an uneven distribution of spoils between the producer and the producer, that is, between Wanbao Animation and Jiangchuan Children's Channel, and on the premise that they can't get along, the animation is forced to be cut in half?
It's not impossible.
You must know that many popular animations are obviously very profitable and have high ratings, but the sequel is difficult to deliver, and the reason behind it is that the "uneven distribution of spoils" leads to infighting.
Similar examples abound.
Take Neon's more well-known EVA, that is, "Neon Genesis Evangelion" as an example, why has it been running for more than 20 years, except for a few theatrical versions, there has never been a sequel in the real sense?
Isn't this IP profitable?
NO!
It is precisely because EVA makes money, and it is not ordinary money, that the sequel will have a difficult birth. The reason for this has to mention the oppressive "production committee" system in the neon animation industry.
The production committee of an animation usually includes companies related to animation, distribution, music, toys, publishing, etc.
This is a huge collection of interests, and it is also the so-called "gold fathers".
They took the risk of production failure, and also took the lion's share of the profits, carving up the copyright of almost all categories of an animation.
Suppose the anime broadcasts a big hit, the manga revenue is taken by the comic company, the music rights and CD sales are given to the music company, the money for DVDs and videotapes is collected by the distributor, and the peripheral derivatives are given to the toy company.
What about the production company?
Leftovers!
From this point of view, it may be possible to understand why many popular animations are obviously very profitable, but they have never been able to hold back the sequel.
Pleasant Goat is not that complicated.
But it also involves the two companies of Wanbao Animation and Jiangchuan Children's Channel, if the benefits are unevenly distributed, it may really lead to the animation being forced to "end".
This is not only the speculation of industry insiders, but even Director Wang is very curious, what does Gu Miao think?
"Xiao Gu, you tell me the truth."
Director Wang was curious: "The first season of Pleasant Goat Animation only made 530 episodes, is it because you don't think you have enough money?" ”
"What about me?"
Gu Miao was speechless.
Jiangchuan Children's Channel took away the TV rights of the first season of the TV animation "Pleasant Goat and Big Big Wolf". In the sale of broadcast rights, they can make at least twenty or thirty million dollars.
That's a lot of money.
But compared with the peripheral derivatives, DVD audio-visual, publications, and comic game copyrights of "Trickle of Water", Gu Miao really can't look at this money.
Why is the end of episode 530......
It's not because there are only so many episodes in the first season of the original version, and he can't count the later sequels such as "Sheep and Sheep Games" and "Rescue Soldiers across Time and Space" into the first season, right?
That's a big loss.
"It's not that the money is too small."
Director Wang breathed a sigh of relief, and then asked: "Has the first round of broadcast rights for the second season of Pleasant Goat been sold?" If it hasn't been sold yet, why don't we discuss it? ”
Gu Miao: "......"
Who are these people?
When I took the initiative to talk to him about the first round of broadcast of "Lei Sudeng Lightning Rush Line", this person looked like he "loves to answer".
Now it's good!
In the second season of Pleasant Goat Animation, there is not even a business plan, so he can't wait to ask for the price.
The classic "double standard".
Rolling her eyes, Gu Miao explained: "Okay, it's still early for the second season of Pleasant Goat." I'm coming to you today mainly to talk to you about the broadcast of the game. ”
The Lightning Cup remote control car competition will soon enter the semi-final stage.
In order to expand the influence of this event, Gu Miao took out tens of millions of bonuses, as well as rewards for customizing "exclusive models" for the champions.
He didn't think it was enough.
So he came to Jiangchuan TV, hoping to contact the children's channel to broadcast the event live.
There is a good fee!
In order to get the TV station to agree to the broadcast plan, Gu Miao did not hesitate to "open the way with money" and used high advertising fees to tempt.
Director Wang agreed.
In the face of high advertising costs, there is such a thing as face discipline that can be discarded at any time. It's just a remote control car race, and it doesn't violate laws and regulations, so it's okay to broadcast it.
Of course, there are too many games.
It is impossible for every game to be broadcast on children's channels. After some careful discussion, Gu Miao and Director Wang finally decided to broadcast only the final stage.
The previous semi-finals and knockout stages are forgotten.
On the one hand, there are too many shows and too often, and engaging in TV broadcasts is not only a waste of time, but also a bad viewing experience.
On the other hand, the venues for the semi-finals and knockout rounds are distributed in major provinces across the country, and if you want to broadcast the whole event live, how many people do you have to send?
Just think about it.
However, although there is no TV broadcast in the semi-finals and knockout stages, it can be broadcast live via the Internet.
Sanda does not slip.wanbao.rely on me!
This is the official website of Wanbao Group, which not only introduces the main business of each subsidiary, but also has sub-pages such as the official forum, animation area and comic area.
The semi-finals and knockout stages of the "Lightning Cup" remote control car competition will be broadcast live on the official website.
As for the ......
There are too few visits to the official website, resulting in the problem that no one watches the live broadcast of the game, so don't worry.
Gu Miao has asked Wanbao Toys to print a conspicuous website address and QR code on the packaging box of the new batch of "Lei Sudeng Remote Control Car" toys.
A line of words next to it:
Go to the official website or scan the QR code to join the Leisuden Racing Club immediately, and receive the [Leisuden Victory Book] for free for a limited time!
Which child is not impressed?
Although this "winning book" is just a pretense played by Gu Miao to increase the number of visits to the official website, the actual effect is about zero, but the children don't know.
They really thought that with this winning book, they could become a legendary RC driver like Lingfeng Lingyun......