Chapter 54: Hall of Fame

[Scoring post - I send a well-known animation director, you come to score!] 】

[NO.1, Gu Miao]

[Representative works "Pleasant Goat and Big Big Wolf" and "Lei Sudeng Lightning Crossing the Line", he only emerged in the industry this year, and set a number of ratings records and was loved by the audience. 】

"God of God, a hundred faints!"

"My dad has to get full marks [kiss]"

"Upstairs, Gu Xiaozi collects the flavor, the animation making machine, and a maggot in Jiangchuan can blow it......"

Cracking sound.

Liu Xing, who was on the line with a "Gu Hei" in the post bar and greeting each other's relatives, heard someone calling him outside the door before he finished typing.

"Liu Xing, your courier!"

"What did you buy again?"

Xia Xue, who had just returned home from cram school, weighed the package and said curiously: "It can't be a toy, right?" ”

"How could it be a toy!"

Liu Xing smiled awkwardly as he stretched out his hand, and was about to grab the package, but Xia Xue turned around and dodged it.

"Mom, Liu Xing is buying toys again!"

Xia Xue finished shouting, and Xia Mei, who was cooking in the kitchen, ran out with a kitchen knife and asked angrily, "What did he buy?" ”

"It's not a toy, it's not a toy!"

Liu Xing looked at the kitchen knife in his stepmother's hand, swallowed his saliva, and quickly explained: "Mom, calm down!" It's not a toy! ”

"You're blind to me?"

Xia Mei took the package in Xiaoxue's hand, glanced at the conspicuous [Wanbao Toys] LOGO on the adhesive strip, and sneered: "Let's be honest, how much did it cost this time?" ”

"I really didn't buy it!"

Liu Xing was wronged, and his expression twitched: "I don't know, where did this package come from." ”

"You didn't buy it, could it be your favorite Uncle Gu, in order to praise you for helping him wash his white on the Internet every day, and sent you condolences to you?" Xia Xue's Yin Yang Strange Qi Dao.

Liu Xing: "......"

He's so wronged!

He has been depressed since losing the Lightning Cup final, and he hasn't taken care of Uncle Sanshui's business for almost a week.

He didn't buy the package.

But the recipient left above is indeed his Liu Xing's name, and the address is also matched, and the sender is still "Jiangchuan Wanbao Toys Co., Ltd."

Broken!

Now the yellow mud falls off the crotch of his pants, it's not but is, and it's completely unclear.

"You don't admit it yet, do you?"

Xia Mei snorted coldly, picked up the kitchen knife and opened the package, wanting to see what toys Liu Xing had bought.

Smack......

As the strip was torn open, a beautifully shaped black box was taken out of the package by Xia Mei.

What is it?

Not only Xia Mei, Liu Xing and Xia Xue are also curious, what is in this box that they have never seen before? Looking at the outer packaging, it doesn't look like a toy product?

Continue unpacking.

When the plastic paper is removed and the black box is opened, a piece of letter paper slides out.

[No.02A0017 racer:

Congratulations, you have won the third place in the S1 Lightning Cup Thunderbolt RC Car Grand Prix! Here, on behalf of Wanbao Group, I sincerely invite you to join the [Wanbao Hall of Fame] and spread the glory of deeds all over the world......

——Gu Miao, 2010.12.01]

Xia Mei looked at Xia Xue, Xia Xue looked at Liu Xing, Liu Xing looked at Xia Mei, and the three of them looked at each other.

Hall of Fame?

What is this thing?

……

The first batch of invitations to the [Wanbao Hall of Fame] was only sent to the champions, runners-up and third runners-up of the "Lightning Cup" remote control car competition.

There are three people in the early stage.

In the future, it may be appropriate to add candidates according to the situation. But no matter how much it increases, the number of people inducted into the Hall of Fame is unlikely to be too large.

After all, it's better to have less than to have more!

The so-called "Hall of Fame Player" is not just a simple honorary title, but also involves many "marketing" strategies of Wanbao Group.

This was Gu Miao's idea......

When he was designing transformation props and combat equipment for "Sailor Moon", it happened that Lao He of Wanbao Toys came to report the design plan of "Champion Racing".

Chatting and talking.

The two talked about the end of the "Thunder Speed" animation and the end of the Lightning Cup competition, which brought a major blow to the toy company.

"Sales have already declined."

Lao He said worriedly: "Maybe in another two or three months, the sales of Leisudeng remote control cars will usher in a sharp decline, or even cut in half." ”

No way!

The animation ends, and the heat drops.

Originally, there was still a "Lightning Cup" match to maintain the heat, but now even the game is over. As the leader of Wanbao Toys, Lao He naturally wants to regain the heat.

The problem is that the animation sequel "Lei Suden Lightning Rush 2" has not yet started production, and it is far from being broadcast. The Lightning Cup has just ended, and it will be too often to hold another game.

"Let's make a Hall of Fame!"

Gu Miao gave a suggestion.

The animation is over, the game is over, and now the Thunder Speed IP is in a period of weakness.

In order to keep the children in love with the "remote control car", it is completely possible to pull out the star players with excellent results in the "Lightning Cup" and act as a free "image spokesperson".

Of course, white prostitution is too ugly.

Gu Miao can't say in front of the children, "The remote control car is unsalable, can you help me bring the goods for free?"

That's shameless.

The white prostitute who watches the video also knows that if he contributes a playback, even if Gu Miao is a white prostitute endorsement, he has to pay a little benefit.

So there is the "Wanbao Hall of Fame"!

Also known as the Tool Man Alliance......

Contestants who are inducted into the Hall of Fame automatically become the image spokesperson of Wanbao Group. Based on their "deeds", Wanbao Group will produce a batch of advertisements and broadcast them on major TV stations.

Don't underestimate these people!

The Lightning Cup game is so popular that it is not only broadcast by TV stations, but also reported by many media. The fame of the champions, runners-up and runners-up, especially in the group of "Lei Sudeng racers", is quite high.

They came forward to advertise Wanbao toys, and their influence was equivalent to that in LOL, Feike opened a live broadcast to promote the new skin of XX heroes.

Can that work badly?

Of course!

In addition to using the false name of the "Hall of Fame" and the endorsement of the white prostitute star contestants, Gu Miao also gave Lao He a suggestion.

Please "shoot commercials" for animated characters!

What if a new RC car comes out and no one buys it? Let Lei Sudeng, the protagonist Lingfeng Lingyun brothers, shoot an advertisement!

Don't worry about bad influences......

In fact, the use of well-known anime characters to shoot advertisements may not be common in China, but especially neon abroad, can be said to be commonplace.

For example, the head of the Ice Emperor's tennis department in "The Prince of Tennis", "Uncle Jibu", not only shot a "milk" advertisement, but also COS cows in the advertisement.

Saiyan X Kao Cleaner ......

What a cheap and effective propaganda strategy! Even "sending its well-known IP characters" out to receive endorsement advertisements has become a common way for many neon animation companies to make extra money.

One has to admire.

The advertiser, or animation company, who first came up with this "IP monetization" method, is definitely a genius.