Early July.

With the second round of reruns of the animation "Dragon Fighter", the music special of the same name led by Master Cao has also been released.

Penguin Music is the exclusive agent of distribution!

Limited time sale, only 6 yuan.

This music special includes three animated songs, four pure music interludes, and six background music tracks, all of which are remastered by Master Cao.

The price of six yuan is very affordable.

Although the general age of fans of the "Dragon Fighter" animation is only in their teens, and their spending power is not particularly strong, not as good as those adults, they can still afford six yuan.

It's just a matter of ......

Many people are coming into contact with the "anime music compilation" for the first time, and there are not many fans who are willing to pay for it.

After the digital album was sold on the Penguin Music platform, less than 50,000 copies were sold in 24 hours, which disappointed Gu Miao.

"There's good news!"

Master Cao said with a smile: "Although the digital version does not sell well, the physical disc sells quite well. ”

Especially in neon.

After the animated version of "Dragon Fighter" was broadcast on Neon TBS TV, it achieved good ratings, and the manga also had a certain influence, so the physical disc sales were good.

But Gu Miao couldn't be happy.

The reason is very simple, overseas distribution is generally eaten by agents, and it would be good for the copyright party to eat some leftovers.

Neon physical discs are selling hot, and domestic digital albums are selling poorly, which is not a good thing for Wanbao.

Because the big head was earned by someone else.

But this can't be helped, after all, the domestic animation music market has always been this half-dead bird. Compared with neon, which has a relatively mature and stable market and stronger consumption power, it is still a big difference.

So what to do?

Gu Miao sighed and could only accept this cruel truth.

Speaking of which......

Although the digital music album of "Dragon Fighter" sold miserably, it was a surprising success in another unexpected area.

What about co-branded credit cards?

As early as March this year, Jiangchuan Bank Company, one of the most famous commercial banks in Jiangchuan, approached Wanbao and the two sides reached a cooperation.

The so-called cooperation is actually quite simple.

In fact, it is just to customize a batch of animation IP co-branded credit cards, under the banner of Wanbao's animation works, to attract more new users.

This is nothing new either!

Anyone who has known the bank credit card system knows that in order to fool users into applying for credit cards, banks can be described as frequent tricks.

Whatever fire is rubbed.

Pleasant goat and gray wolf are very hot? OK！ Then I will issue a credit card with a version of the "Pleasant Goat" card with a picture on the face of the card, and I will get a Pleasant Goat doll when I open the card!

Lei Suden is very hot?

Then there will be another Lei Su Deng card face map, free of charge to give you a year of Lei Su Deng car maintenance service, how to say? Is that appealing enough?

Jiangchuan Bank thinks very well.

They feel that Wanbao's animation IP is so well-known, and a co-branded credit card will definitely attract a group of two-dimensional users to handle credit card business.

But they ignore one fact.

Fans of Wanbao Animation, not to mention having a stable job and financial strength. Most of them are still in elementary and junior high school, so get a hammer credit card?

Therefore, the anime co-branded credit card series launched by Jiangchuan Bank X Wanbao Animation, although it has been engaged for so long, has not produced any results.

So-so and make do!

There are indeed many users who have handled credit card business because of the "Pleasant Goat" and "Lei Sudeng" card cartoons, but the number is not particularly large.

Until......

They launched the animated Dragon Fighter and Sailor Moon series credit card charts.

The Dragon Fighter chose Master Shibaragu, and the main focus was the gimmick of "Summoning the God of War".

Apply for a "Dragon Fighter" co-branded credit card, and recharge the phone bill with a 9.5% discount. And if you spend a certain amount of money with your card, you can also get a limited edition model figure of the God of War.

Now everyone is tempted.

Swiping a card to consume, can you really summon the "God of War"?

Although Master Shibaragu summoned the True God of War, and they could only summon models, it was also very attractive.

As a result, under the slogan of "swiping the card to summon the God of War", the number of users who applied for the "Dragon Fighter" co-branded credit card surged.

Jiangchuan Bank Hang smiled crookedly.

Under Gu Sanshui's reminder, they struck while the iron was hot, and then launched a series of new cards such as "swiping cards to summon" the Dragon God, the Phantom God, and the Sky God.

Good results were also achieved.

Sailor Moon is no bad either!

Although the "Sailor Moon" co-branded credit card, swiping the card cannot summon a sailor suit beautiful girl, but this card picture is too beautiful!

Do you understand the gold content of "sister card" and "wife card"?

When I pay the bill, I take out a credit card printed with a cute girl, isn't that equivalent to my "wife" helping me pay?

I can only say, cool!

Although it is still your own money spent, the meaning is completely different.

The launch of a large number of beautiful wife cards made the otaku scream with excitement. According to the information revealed by Jiangchuan Bank, there are actually more users who apply for a "Sailor Moon" co-branded credit card than "Dragon Fighter".

What does this mean?

In front of the cute sailor suit cute girl, the so-called God of War and Dragon God? Bullshit isn't!

Of course, this is just a joke.

The reason why "Sailor Moon" co-branded credit cards are more popular than "Dragon Fighters" is mainly because there are more "girls".

After all, boys want them all.

And girls, it's normal to not like Uncle Hippo like Master Shibaragu, and don't like muscular robots like the God of War.

Anyway......

These anime co-branded credit cards are very popular, and it is an out-and-out good thing for both Jiangchuan Bank and Wanbao Animation.

Jiangchuan Bank needless to say.

On the side of Wanbao Animation, although it can't get much of the cake by relying on IP licensing, through this cooperation, it has shown the amazing influence of its animation IP.

Do you understand the advertising effect!

Everyone, it turns out that Wanbao's animation IP is so good, and you can do so many co-branded credit cards, so can I also make a co-branded model?

It's better to act than to move.

When the co-branded credit card of "Dragon Fighter" and "Sailor Moon" set off a boom, a group of companies approached Wanbao to consult and engage in joint cooperation.

Among them, there are all walks of life.

From common fields such as catering, hotels, food, and cosmetics, to strange fields such as games and underwear, there are too many companies applying for co-branding, and Gu Miao is dazzled.

That's all money!

According to the industry and the comprehensive strength of the manufacturer, the cost of IP licensing for Wanbao is not static.