"Pleasant Goat and Big Big Wolf" is worthy of being the benchmark of a generation of hegemonic animation!

Even though it has been almost a year since it ended, the popularity of the discussion has been greatly reduced, and it is still an unshakable mountain that presses on the heads of domestic animation practitioners.

Peers miss incomparably, there is no day of pleasant goat.

In the past, they were rotten, anyway, the TV station lacked animation, as long as it was not the kind of useless film, it basically had a chance to be broadcast on the stars.

Not anymore.

TV stations are more chicken thieves than others, especially those children's channels, and would rather rebroadcast the first season of Pleasant Goat and the Sheep Games 24 hours a day than buy new animations indiscriminately.

In their words.

Pleasant Goat has been replayed for more than a dozen rounds, and the average ratings still start at 2-3 points, can your new animation surpass Pleasant Goat?

What's that?

You said you're not sure, flipping over an old animation that has been replayed for more than a dozen rounds? So what use do you have?

Get out of here!

"Gu Sanshui, you have done all the bad things......"

"It's true, it's a heinous crime!"

"Hindering the development of domestic animation, destroying the reputation and reputation of domestic animation, Jiang Chuan Gu Sanshui is the sinner of domestic animation!"

As the saying goes, the dog barks at the stone.

The reason why Gu Miao's reputation in the industry has deteriorated is mainly because the two works "Pleasant Goat and Big Big Wolf" have blocked too many people's financial paths.

Of course, he didn't feel like he was wrong.

If you can't get used to him, and you can't get used to seeing the Pleasant Goat dominate the animation circle, then come up with an "earth-shattering" work and let him know what cruelty is!

Can't take it out?

Then what do you call this dog?

Whether it's the shouting of his peers, or the curse of drawing circles, Gu Miao has never cared much.

He only cares about one thing.

That is, Wanbao Group's ranking in the "Jiangchuan Top 500" this year, has it gone further? How many are there this year?

It's almost the end of the year.

As is customary, it is time to release the list of "Jiangchuan Top 500" enterprises.

As the object of "ridicule" by Director Wang last year, Gu Miao attaches great importance to this, he doesn't expect to reach the top, at least enter the top ten, right?

Small kiosk

What a humble vision!

Other companies are either aiming at the top 500 in China or the top 500 in the world, and each is expanding more than the other.

Only Wanbao, these dare not think, the only wish is to be in the "Jiangchuan Top 500" enterprises, to achieve a relatively high ranking.

Be reasonable......

It's still quite hard.

Last year's Jiangchuan "Top 10" private enterprises, note that they are private enterprises, not state-owned enterprises, and the threshold for selection has exceeded 8 billion revenue.

Pinching numbness, why is it so outrageous?

Gu Miao once wondered if he had been deceived, did Jiangchuan really have so many super big enterprises?

"There is no doubt about it, it's true."

Jiang Keke, as a native of Jiangchuan, knows a lot about these companies, and popularized science: "Most of the companies in Jiangchuan are not listed, and they don't often show their faces, so you don't know much about it." ”

"What about us?"

Gu Miao blinked and asked, "Our revenue this year should exceed 8 billion, right?" ”

"Exceeded!"

"According to last year's ranking, we are already in ninth place. But there's no point in pursuing this, our profit margins aren't very high. ”

Jiang Keke shook his head and said: "The profit of the IP licensing business accounts for half of the group's total profit. On the contrary, it is the toy model business with the largest revenue, and the profit margin is lower than most peers. ”

"Why?"

Gu Miao was very puzzled.

According to common sense, the "added value" of toy products is high, and the profit margin should not be low.

Like those figurines, right?

How much can a villain cost, and as a result, the selling price generally starts at three figures, and the expensive ones even start at four figures.

Produce this kind of thing, and as a result, the profit margin can't go up? Isn't that a fuss?

"Because there are operating costs."

Jiang Keke said helplessly: "The e-commerce flagship store has not been built, and our toy model products are mainly sold in offline direct stores and channel stores. ”

Directly operated stores and channel stores, these will squeeze out most of the profit margins.

Unless it is an e-commerce flagship store, there is no need for a physical store, and the manufacturer directly faces the consumer, eliminating various intermediate links. In this way, the profit of the same selling price is at least half higher.

"That's ......"

Gu Miao didn't pay much attention to this aspect, but I heard Lao He say before that the sales of Wanbao toys in the flagship stores of major e-commerce platforms are not particularly high.

The main force is still offline agency channels.

This is also the drawback of the toy industry for a long time, relying too much on "channel agents".

It's better at home.

If it is a foreign country, it is really "the channel is king, and the agent is the king". There is no channel agent, and in an unfamiliar place overseas, you can sell toys before you have a ghost.

We must pay attention to this point.

The IP-derived toy industry, as the most profitable business of Wanbao Group in addition to the "IP licensing" business, is a well-deserved cash cow, and the positive role of the e-commerce platform cannot be ignored.

"That's it, you call Lao He."

Gu Miao pondered for a while, and ordered: "Let's have a meeting to discuss how to build an e-commerce flagship store." ”

"Okay!"

Jiang Keke turned around and left, and soon called Lao He, who was researching the derivative products of "Happy Baby" in the factory.

The three of them discussed for a long time.

After preliminary discussions, combined with Lao He's feedback, Gu Miao believes that the reason why consumers don't like to buy products such as figure models in the official flagship store is mainly because "the discount is not enough".

The same figurine.

Offline purchase, not only return and exchange after-sales service is convenient, but also give a little giveaway, membership points and so on. If you do an event, the purchase price in the physical store will be cheaper.

The flagship store of the e-commerce platform has basically the same price, and there are no gifts, and there is no advantage in after-sales.

This must change.

Gu Miao asked Lao He to do the following three things:

First, the price of the flagship store of the e-commerce platform should be discounted. This kind of discount can be used in the form of a discount coupon of "XX yuan off XX yuan".

Second, give a little giveaway.

Don't ask for much value, be sure to be "different". This is easy to get, the buyer will send a "turntable lottery", and a "animation co-branded" keychain, refrigerator magnet and so on.

Third, improve the level of after-sales service.

I can't make consumers feel that I bought a defective figure online, and if I want to return or exchange the goods, I have to go through N procedures, which is so troublesome.

These three points basically solve consumers' various concerns about Wanbao flagship stores. If all of them are implemented, sales will definitely usher in a round of explosive growth.

At that time, the profit margin will be high!

"Oh yes......"

After finishing speaking, Gu Miao seemed to think of something again, and hurriedly added: "This is not the first anniversary of Wanbao's establishment!" You can talk to Ma Kui, let's have an anniversary celebration! ”

"Anniversary?"

Lao He's eyes lit up and said, "Is there a discount promotion?" ”

"Discounted!" Gu Miao gritted her teeth and nodded.

I can't bear the child, and I can't trap the wolf. It's heart-wrenching, but it's also a great way to boost sales.

After all, who doesn't love discounts?

------Off topic------

It's been a long time since I've seen a counterfeit banknote, but I didn't expect this thing to be dead