Actually.

Regarding the declining TV platform and the transfer of TV animation to online platforms, Gu Miao has been doing it.

Wanbao Video is proof of this.

It's just that he hasn't paid much attention to this aspect all along. It doesn't matter if there are more or less online broadcasts, as long as the ratings don't fall below the bottom line, it's OK.

But Director Wang reminded him.

The TV industry, which has indeed been reduced to half of the sunset industry, is about to happily hit the gg.

This can be seen from the fact that the live-action version of "Sailor Moon" is such a terrifying and popular new drama, and the premiere ratings are only five points.

Before

With such an amazing popularity blessing, the lowest and lowest ratings for the premiere are seven or eight points, and it is not impossible for the premiere to break ten points.

Now it's completely out of play.

The main reason for this situation is actually the rise of the Internet, mobile Internet, short video and live broadcast platforms, which have squeezed too much "family entertainment" space, so that everyone has no time and no interest in watching TV.

Switching to online exclusivity is a way out.

In Gu Miao's impression, it seems that since 10 years later, many popular animations have adopted the method of "network exclusive" and directly skipped the TV station.

The results are quite good.

For example, later domestic animations such as "Town Soul Street", "Fox Demon Little Red Lady" and "Luo Xiaohei Zhanji" actually adopted this broadcast method.

I have to admit it.

In the early stage of animation, especially domestic animation, producers and producers must have the highest priority when choosing a broadcast platform.

At that time, even if the price quoted by the TV station was not high, and even the production cost could not be recovered, everyone would send it to the TV station for broadcast.

Why?

Because at that time, there were a lot of viewers watching TV! As long as it can be broadcast on TV, then the animation will not worry about no one watching it.

As for broadcasting it online?

What a joke!

At that time, home computers were not yet popular, there were not even a few Internet cafes on the street, and mobile phones were the kind of "brick-type" clamshell feature phones. If you broadcast your animation on an online platform, how many viewers can you get?

So, times have changed!

Things that used to seem like "Arabian Nights" have become logical now.

Online exclusive broadcasting is by no means empty talk.

After some preaching by Director Wang, Gu Miao has decided to put the animation "Moonlight is Beautiful" that he is about to start on the Wanbao Video website to broadcast exclusively.

It's not on TV anymore.

On the one hand, the subject matter involves "early love", and there are a lot of restrictions on the TV station. On the other hand, the animation "Moonlight is Beautiful" is backed by the father of the gold owner, and there is no need to worry about the problem of "loss".

If it is a work like "Happy Baby" or "Pleasant Goat and Big Big Wolf", Gu Miao may not be so bold. After all, it's just the right meal!

Relying on the broadcast volume and advertising revenue of the network alone, it is really impossible to recover the cost, and it is still refreshing for the TV station to give money

"Moonlight is Beautiful" doesn't have to worry about "money", so engaging in online exclusive broadcasting is indeed a good thing to have the best of both worlds.

merely

Gu Miao scratched her head and thought about it.

The animation "Moonlight is Beautiful" is not an animation produced by Wanbao Investment, if you want to change the broadcast platform, you still have to discuss it with the owner.

Will Tan always say yes?

When he received a call from Gu Miao, saying that he wanted to make "Moonlight is Beautiful" an exclusive broadcast on the online platform and not on the TV platform, Tan was a little surprised.

He asked why.

Gu Miao honestly admitted that this kind of animation involving the theme of "early love" is very likely to be reported by parents, and the TV station is very restrictive.

"Ok! Let's do it exclusively on the Internet."

Mr. Tan understands Gu Miao's worries, after all, the domestic animation creation environment is indeed very different from that of foreign countries.

Parents report, no one can stand it.

Seeing that Mr. Tan agreed to his proposal, Gu Miao breathed a sigh of relief, and then threw out a very "interesting" proposal. "Ad placement?"

As soon as Mr. Tan heard these words, he subconsciously wanted to refuse.

This is a work he funded to commemorate the love story of himself and his wife, how can it be occupied by advertising?

"In the previous version of the script, the hero and heroine usually communicate and use letters, which is to restore the era in which you and your wife lived as much as possible.

Gu Miao said eloquently: "But doing so may lead to a decrease in the audience's sense of substitution." After all, most of the animation audience is young and has not experienced that kind of correspondence. ”

"So

"After some careful consideration, I decided to switch to SMS chat. But text messaging is used, so why not take it a step further and use more convenient social software?"

Mr. Tan was very annoyed at first.

When he and his wife are in love, what kind of text messages and social software? Gu Miao changed like this, wouldn't it go against his and his wife's original intentions?

But what Gu Miao said next made his eyes light up and changed his original opinion.

"I know this change might make you angry. But think about it from a different perspective, this is not a good opportunity to advertise your company's products!"

Gu Miao tried to agitate: "If I'm not mistaken, there seems to be a half-dead chat software under your company?" Ahem!"

"It's too much to be half-dead

Mr. Tan coughed, and said half-helplessly: "It's nothing more than a small user base, and I rarely see people using it, why is it half-dead?"

"Do you want to advertise?"

"Me

"Are you sure this product placement really works? If that doesn't work, let's go back to the original correspondence. "I'm not sure, but I'm sure. '

Gu Miao said sincerely: "I believe that after the broadcast of "Moonlight is Beautiful", it will definitely attract many young viewers to watch. As for whether they will download and use it after watching the animation, it's not so sure. ”

A large number of young viewers?!

Hearing this, Mr. Tan suddenly became calm. If there are really so many young viewers who love and watch "Moonlight is Beautiful", wouldn't the number of downloads take off instantly?

This advertisement can be played!

Anyway, the difference between correspondence and social software is not very big, and for the plot, there is no role in promoting change at all.

In that case, it doesn't seem like a problem to engage in product placement?

"Yes! Then you can add it.

Mr. Tan said with great interest: "Remember to give more pictures, so that everyone knows the social software live."

"No problem, it's a trifle!"

"But

Gu Miao smiled from ear to ear and said: "People engage in advertising placement, how much it has to be meaningful, you are an investor, how about giving you a 20% discount?"

Eight you uncle!

Mr. Tan was so angry that he wanted to hammer people across the network cable, he was an investor, he advertised his company's products, and he had to pay extra money?

How can this be true?

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