There are many ways to make money from a movie.

Such as......

In addition to the box office, the "Superman" series of movies also has the development of comics, audio and video products, toys and games, clothing and stationery, food, daily necessities, theme parks and other related peripheral products.

According to the latest public data in August 07, "Superman 2" was released for less than a month, and the related surroundings hit a record high, with a global super profit of more than 90 million US dollars, becoming the envy of the money printing machine in the eyes of peers, and this money printing machine has not stopped, with the global box office explosion, it is moving in a more crazy direction...

"In addition to the box office, "Infernal Affairs" actually made so much money?"

"Yes...... After these tax deductions, if you count the box office, the movie "Infernal Affairs" actually earns more than any previous movie, but it's a pity. ”

"People can't get into the money and ...... eyes"

Early morning on August 29th.

Huaxing Office.

When Zhou Yang saw the income of "Infernal Affairs" other than the box office, a little disbelief flashed in his heart.

Xu Mei looked at Zhou Yang's appearance with her head down, and felt a pity in her heart.

When she first came to Huaxing, she could probably know what her boss was thinking.

But after staying with this boss for a long time, I feel that this boss is becoming more and more strange and incomprehensible.

The warm glow of the morning sun shines through the window.

After Zhou Yang finished reading the information, he turned his head and looked out the window silently, his eyes flashed a little deep, as if he was thinking about something.

"Infernal Affairs" is not a big IP, and it can't be monetized like "Superman".

But in fact, "Infernal Affairs" has already made a lot of money before the start of filming, and it is not other expenses, just the product placement advertising fee of the movie.

Zhou Yang's most loyal number one fan, Zhang Genshui, the founder of Baoli Technology and a middle-aged entrepreneur in China, smashed 20 million advertising dollars for the movie and sponsored the "Baoli" military TTS privacy mobile phone.

Well, it's the mobile phone used by the actors of "Infernal Affairs".

The Chinese suit brand "Geman" sponsored all the costumes in the movie actors, including the leather armor worn by Zhou Yang in the movie, and the complete suit worn by Liu Tianwang......

Huaxia civilian van brand, Wuling series also showed a trademark in the movie......

In addition to these product placements, halfway through the filming, another group of advertisers came to the door through various "nepotism".

These relationships are not easy to refuse.

Some are Wang Jing's personal relationships, some are Wang Shuai, some are from Huang Jiacheng, and some are from Liu Tianwang, in short, this group of people always has a way to implant "Infernal Affairs" into their brand.

Zhou Yang handed over these advertising businesses to the company's commerce department to deal with, and only set two requirements for the Ministry of Commerce.

First, advertisements cannot violate various consumer regulations and false publicity.

The second is that the advertising placement cannot affect the perception of the whole movie, and there can be no obvious sense of disobedience, and the number of advertisements is controlled within five.

In addition to these requirements, Zhou Yang is only responsible for the final signature and contract terms review.

"Mr. Zhou, what are we going to do in our next movie?"

"How much money does the company currently have?" When he heard Xu Mei ask this question, Zhou Yang suddenly looked down at the "Spider-Man" script on the drawer, and his expression flashed a little serious.

A few days ago, Zheng Jun and Director Zheng took away the company's investment of nearly 100 million yuan for the filming of "American Gangster History...... Prior to this, Director Feng spent 20 million yuan on "Jinyiwei 2...... Without affecting the company's operations, about 300 million yuan of liquidity can be used at present......" Xu Mei carefully calculated an account with Zhou Yang.

However, after calculating this account, Xu Mei's mobile phone rang.

Xu Mei picked up her phone and answered the phone.

The expression was stunned at first, then gradually became incredulous, and finally pleasantly surprised!

"Mr. Zhou, I think there will be another amount of money coming in soon, and this money is from Lao Mei's side!"

"What money?" Zhou Yang was stunned when he saw Xu Mei's surprise.

"Chainsaw Horror" has been released as a stand-alone game on Lao Mei's side, and it has exploded, and now the HNB game company on Lao Mei's side is asking us if we have a game agency in Huaxia to recommend ......"

"Huh?"

"Not only that, but they also want to buy the game rights to the 'Struggle' movie!"

…………………………

"Huaxia, the box office of "Infernal Affairs" on the 28th is 40 million, and the box office of "Superman 2" is 39 million, the enthusiasm of the Chinese people is very high, and we are completely at a disadvantage in terms of film scheduling rate and box office performance!"

"Superman 2 in Europe and the United States still has an absolute advantage, but because of the almost money-throwing publicity of Councillors Olsen and Christian, our "Superman 2" box office has some impact, "Departed" box office is 9 million US dollars, "Superman 2" 14 million US dollars ......"

"This madman!"

"Damn it!"

In the director's office.

James. Lee listened to Guise's report, and the more he listened, the more gloomy his face became.

Assistant director Guise took the information and scolded while reporting the box office data of "Superman 2" and "Infernal Affairs".

He couldn't wait to unscrew Zhou Yang's head off and slap him twice.

"The advertising cost of "Infernal Affairs" in China is close to more than 100 million yuan, and even if he excludes investment, he still earns 50 million yuan!"

When the information was read in the second half, Keith stared at the profit sheet of "Infernal Affairs", his face became extremely ugly, and his blood pressure was about to rise.

Before that.

Keith never took Huaxia's Huaxing Company seriously.

The scale of this company is too small, there are too few artists, except for Zhou Yang, the pillar, the other artists are basically small roles in the Chinese entertainment industry, which is not worth mentioning.

Not to mention a Hollywood production company, even compared with Huaxia's entertainment companies, Huaxing is also a small production company.

Such a company can't afford to make any waves.

However......

When the box office was really in front of Gise, and when he saw Zhou Yang almost stumbling to the death of "Superman 2" with a dead posture, Giss realized that a small company has the benefits of a small company.

It has low operating costs!

Even if all the box office income is donated, the income of 50 million advertising fees is enough for this small company to make money!

It seems to be fighting for its life, but in fact, it has no loss at all, but it travels lightly, taking advantage of various public opinions in China, not only to do charity, but also to do damn word-of-mouth!

And the investment in "Superman 2" is too big, it is impossible for it to donate like "Infernal Affairs", let alone use other box office funds, and even the bulk of the publicity is not James. Li is right, he is just a director, not an investor, and they have to listen to the company's arrangements for any expenditure.

Therefore, in the face of the menacing "Infernal Affairs" and "The Departed", they have no way at all......

[Slash "Superman 2" under the horse, a new milestone in the history of Chinese films! ] 】

[Towards 700 million! Hollywood blockbusters are no longer the rulers of Chinese movies! 】

[The era of Hollywood blockbusters is over, and a new era has risen! 】

【……】

surpassed the box office of "Superman 2" for two days in a row, which is enough to make the media in the Chinese film circle crazy!

Major Weibo, self-media, and circles are all blowing fiercely on "Infernal Affairs".

Keith and James. Li saw a pain in his head and was so angry that he didn't know what to say.

Shameless and despicable......

But undoubtedly Keith and James. In director Li's career, he saw the most terrifying marketing.

in the office.

The two were silent for a long time, then looked at each other again.

"This is a tough opponent!" James. Li finally sighed with emotion.

"Mr. James, what are we going to do next?"

"You rest first, I'll talk to the company's senior management to see if there are any other ways to bring back the box office in the Huaxia area......"

"Okay."

Keith nodded, put down the papers, and left the office.

After leaving the office, he got into the car home, and he couldn't recover from the marketing of Infernal Affairs for a long time.

Despite the fact that James. Lee meant to contact the DV company to see if there was a solution, but Keith knew it would all be in vain.

At the top of the company, it was also a headache to encounter such a thing......

Huaxia is completely Zhou Yang's territory, it seems that this guy has a deep background, and he is afraid that he can't move.

On Lao Mei's side, Olsen's support rate is getting stronger and stronger, and the reputation is becoming more and more amazing, and if DV companies want to move "Departed", they must consider the attitude of Lao Mei's black ethnic group.

They're almost bound.

If you don't get it right, I'm afraid it will cause a big mess, after all, the contradictions on the side of the United States are becoming more and more serious......

Half an hour later, his car pulled up in the villa.

"Where's Karen?"

"Miss Karen went out with Jerry......"

"Oh."

In the villa.

Guise looked at the empty villa, frowned slightly, and asked the housekeeper who was trimming things outside the courtyard.

This time in the past......

His wife, Karen, and son, Jerry, would be waiting for him for lunch here, and neither of them was there today.

When the butler replied, Guise nodded, and sat down in his chair to read the newspaper.

After sitting down for a while, he faintly heard a burst of excited voices coming from outside the house.

The door was opened......

Jerry greeted him and rushed upstairs in a rage, saying that he would have lunch upstairs.

"What's wrong with him?"

"I finally grabbed a game, and now I'm happy......" his wife Karen gently glanced at Jerry who rushed upstairs and wiped her sweat: "The queue is too long......"

"Oh, what game?"

"Saw ......"

"What?"

"Saw Horror, this game was released a few days ago and sold amazingly...... I've experienced it, and the first person experience is really strong......"

“……”

Keith frowned.

Immediately afterward, he did not speak and walked upstairs.

Upstairs, his son Jerry was turning on the computer and clicking on the interface of the "Saw Horror" game, he walked up and happened to see the word "Zhou Yang" as the consultant.

He stayed next to him, and when he saw his son immersed in the game scene in a daze, he suddenly had a bad premonition.

In the past, Lao American movies were adapted into games and imported into Huaxia, relying on various IP peripherals to make money......

And today......

Damn it!

Could it be......

We've been counter-invaded, right?

------Off topic------

Today a change

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