Chapter 293: Adaptation to Water and Soil (Ask for Subscription)
After the first episode of "Sailor Moon R" aired, it set off a frenzy of discussion around the world.
The focus of the discussion is mainly on the direction of the plot.
The animation "Sailor Moon R" is divided into two parts, of which the first half, that is, the "Demon World Tree Chapter", belongs to the original plot of the animation production team.
This is something that is not in the manga.
It is precisely because I haven't watched it that after watching the first episode, everyone will show a confused expression of "who am I and where am I".
No?
If it weren't for the big words "Sailor Moon" written in the title, everyone would have thought they had read it wrong.
This doesn't match the comics!
What about the little bunny? What about the Black Moon Empire? What about Pluto the sailor? What about the four sisters of the Demon Realm? Everyone wants to see it, and the content that you are looking forward to, you don't broadcast it at all?
Luckily, this is only the first episode.
Although I had some doubts and didn't understand what kind of plane the animation team was working on, I still gave a pretty good evaluation with the expectation of "Little Rabbit".
Here's feedback from Neon......
And in China, when Flamingo Cartoon first tried to broadcast animation in the "weekly broadcast mode", and the first work was the famous "Sailor Moon" series, the audience was all fried.
Don't get me wrong!
This has nothing to do with "Sailor Moon R", it is mainly the practice of flamingo cartoons, which has caused many viewers to complain.
Weekly animation?
How can a child have such patience? I'm afraid that if I wait for one episode a week, I haven't waited for the next episode to be broadcast, and I've forgotten what story the previous episode told.
How does this work?
It's not that the weekly broadcast model is bad, but the weekly animation is in China and has no corresponding ratings base.
Because of this, the fact that "Sailor Moon R" is broadcast in a weekly mode will cause controversy among domestic audiences.
Of course......
Controversy is controversy, and since Director Wang has already decided, there is no room for negotiation in this matter.
Even if the children are unhappy, they can only watch one episode a week, and it takes two semesters to finish watching an animation, but they can only accept it helplessly.
No way!
Who let Wanbao Animation and Flamingo Cartoon wear the same pants, and they have already colluded?
"Sailor Moon R" is in China, and only Flamingo Cartoon has the right to broadcast it. Other than that, you can only go to "Wanbao Video" to watch the replay.
Do you want to see Sailor Moon?
OK! Then accept the arrangement of "one episode a week" honestly! After all, in addition to the flamingo cartoon, there is no second TV station in China that broadcasts this animation.
In this situation......
"A Happy Year for Sheep and Sheep", which was originally affected by a lot and should have shrunk by more than half in the ratings, was not affected.
This also surprised Gu Miao.
Not only was he surprised, but as the chief director of "A Happy Year for Sheep and Sheep", Guo Hongwei also showed a surprised expression after learning the news.
"That's a good thing!"
Xiao Guo said with a smile: "I originally thought that in May, I was afraid that I would share the ratings with "Sailor Moon R". ”
"yes!"
Gu Miao grinned and said, "Maybe I'm overestimating how well the children adapt to weekly animation." ”
Miscalculated!
Weekly dramas are in China, although they are niche, but there is also a market, for example, Shonan Satellite TV once engaged in "weekly theater", and it has also achieved good ratings.
This also made him and Director Wang have a wrong judgment.
There is a market for weekly dramas!
There is also a market for weekly animation?
Judging by the results, this conclusion does not hold. Children's "tolerance" for weekly animations is significantly lower than adults' tolerance for weekly dramas.
Adults have patience.
If you watch one episode a week, it's not something difficult to accept. Anyway, everyone often watches the "Weekly Change" variety show, and they are basically familiar with this rhythm.
But children, especially those who are accustomed to "daily animation" in China, obviously lack this patience.
That's why it's like this.
……
The flamingo cartoon went against the norm and used the popular animation of "Sailor Moon R" to create a "weekly animation theater".
As a result, the ratings are tepid!
This surprised all people in the industry, and they may have guessed that the neon weekly animation transplantation of domestic TV platforms may encounter "unadaptation".
But no one really thought that the symptoms of adaptation would be so serious that they couldn't even bring a popular IP like "Sailor Moon......
Forget about other animations.
That's "Sailor Moon R", the orthodox sequel to the world's hit anime "Sailor Moon"!
Even this level of popular IP has fallen on the level of "Weekly TV Animation", and everyone has the same doubt.
"Sailor Moon R" is not good!
So what kind of animation can be used in a TV environment that lacks a "weekly" foundation in China, and start the weekly broadcast mode?
I'm afraid not, right?
The animation "Sailor Moon" series has been regarded as one of the few popular animations in recent years, which can be called "popular all over the world".
It's not a question of whether it's hard or not to find an animated work that is more appealing and influential than Sailor Moon, but it's not at all!
"I kind of get it."
Director Wang complained to Gu Miao in private: "Engaging in weekly animation in China is purely a thankless act. ”
"Whatever you say in the future, I won't believe it anymore. Weekly animation? That's not as good as doing a weekly drama! ”
"You can't say that!"
Gu Miao scratched her head and said: "Although I am also disappointed and helpless with this result, it does not mean that the weekly animation has not been started." ”
He didn't believe in it.
In Gu Miao's view, the main reason why Sailor Moon R is broadcast weekly in China and the ratings are tepid is the "serial" mode.
Serial, continuous plot.
Children are simple-minded and easy to forget, and when they watch it every other week, they have almost forgotten the plot of the previous episode, so they feel that "weekly animation" is not good.
So what if it is replaced with a "unit drama"?
Like Ultraman, Pleasant Goat and Big Big Wolf, one episode is a complete story unit. Forgetting the pattern that the plot of the previous episode does not affect the look and feel of the next episode in the slightest, will the ending change?
"This is a TV platform, not an online platform." Director Wang shook his head.
"You do weekly broadcasts on online platforms, no matter what you broadcast, there is no shortage of audiences, anyway, you can watch it on demand anytime and anywhere, it's convenient!"
"But the TV platform is different, there are advertisements and schedule restrictions, don't use your rhetoric to make fun of me, I don't believe you anyway."
No matter what Gu Miao said.
Director Wang's current attitude is always the same, don't listen to Wang Ba's recitation! Weekly animation is here with him, and he has been blacklisted and "never hired".
In this regard, Gu Miao was also very helpless.
He knows that Director Wang is very resistant to weekly animation, but there is no need to directly deny all weekly animations because of the failure of a "Sailor Moon R", right?
That's a generalization!