Gu Miao's junior high school grades were not ideal.

However, he did not meet a landlady, nor did he do anything earth-shattering in junior high school.

All right!

The easy-to-understand saying is that when he was in junior high school, he was a small and transparent class, and he basically had no sense of existence except for being occasionally called to the office by the head teacher to scold him.

It was only after he went to high school that he suddenly woke up, worked hard and finally improved his academic performance, and was finally admitted to Jiangchuan University.

But Lee Jung-yong is different.

In Gu Miao's impression, Li Zhengyong in junior high school has always been in the top ten in his grade, a good student in the eyes of teachers and parents, and he has won various awards.

This kind of person is perfect!

Gu Miao, who was perfect until he was in junior high school, didn't dare to greet him when he met, although he was in the same class, he felt that he was a person from two worlds.

It's been 12 years.

When he saw Li Zhengyong again, Gu Miao was no longer recognizable. After all, who would have thought that the young man at the beginning would now be as fat as a ball, and his belly is about to catch up with a pregnant woman.

"So ......"

Jiang Keke asked casually while peeling garlic: "He came to you, wouldn't he really borrow money?" ”

"Not really."

Gu Miao shook her head.

As soon as they met, he ruled out the possibility of "borrowing money". Because of the dress of the old classmates, they have a good life at first glance, and they are not reduced to the point of borrowing money to get by.

"He opened a food factory."

"I mainly make some snacks, such as jelly and potato chips. In the past few years, business has been okay. ”

"Then what is he looking for you?"

Jiang Keke, who was cutting carrots, turned around and asked, "Old classmates reminiscing?" I haven't been in touch for so many years, and suddenly come to catch up? ”

"He wanted me to do me a favor."

Gu Miao couldn't help but laugh and said: "The sales of the old jelly are very poor, and their factory has come up with a new flavor of fruit jelly. ”

"New flavors of new products must be well publicized in order to become famous and more consumers buy them!"

"Advertising? Then don't go to an advertising agency? What are you looking for?! ”

Jiang Keke was a little puzzled.

Wanbao Group is a serious animation industry, not an advertising company. Wouldn't it be more appropriate to go to a professional advertising agency to promote a new product?

"He means ......"

"This fruit-flavored jelly product is mainly sold to children, and children prefer to watch cartoons."

Gu Miao spread her hands and smiled helplessly: "He inquired in the group of classmates and learned that I was engaged in animation production, so he simply came to the door." ”

Old schoolmate wants a cartoon.

The nature of the short film, the main content is to introduce their new flavor jelly. It is used to put children's channels around the country and broadcast as commercials.

To put it bluntly, it's still an advertisement!

However, they advertised this because it involved the field of "professional animation production". So instead of going to an advertising company to produce, I directly asked Gu Miao for help.

Advertising agencies can also do this.

But advertising companies charge a lot of money, and they are not professional animation companies after all, so the animation results may not be satisfactory.

It just so happened that his old classmate opened an animation company, and he is still one of the top giants in China.

Li Zhengyong simply came to him.

"Advertising business?"

Jiang Keke sighed: "It's strange, someone actually came to the door and hoped that Wanbao Animation would help make an animated commercial." ”

"It's okay."

Gu Miao explained: "Wanbao Animation, in fact, has always had an advertising business. ”

It's not his nonsense.

After the establishment of Wanbao Animation, especially after works such as "Pleasant Goat and Big Big Wolf" and "Dragon Fighter" became famous, they received many similar "advertising lists".

But well......

Most of the advertising orders are "outsourcing orders" issued by advertising companies to Wanbao Animation.

In simple terms.

Client A wanted to advertise, so he found advertising agency B. After discussion and negotiation, I felt that customer A's product advertisement was suitable for "animation" to present.

Therefore, advertising agency B sends the order to professional animation company C, and animation company C completes the animation production part, plus the slogan customized by advertising agency B.

The "product advertisement" that customer A needed was successfully released, sent to the TV station, and broadcast in a loop during various advertising hours.

Generally speaking.

Unless it is an animation company or studio that is particularly rich and wealthy to a certain extent, other animation companies or studios will take a few "advertising lists" to make extra money.

Wanbao Animation is no exception.

Don't look at Wanbao Animation, only well-known works such as "Pleasant Goat and Big Big Wolf" have been produced, and it seems that there are not many works.

But who knows......

On those TVs, many of the "brainwashing ads" that are played in a loop countless times a day are made by Wanbao Animation?

Make money, don't chill!

Advertising outsourcing animation gives money refreshingly, and the workload is not large, generally speaking, an advertising short film, the animation part is no more than 30 seconds at most.

Not even a minute!

This amount of work, compared with the workload of hundreds or even thousands of minutes in daily work, animation companies are smiling.

Because it is easy to make money and is not very time-consuming and laborious, most animation companies, including Wanbao Animation, actually work closely with "advertising agencies".

So......

Gu Miao was not surprised that an old classmate came to the door and hoped that Wanbao Animation would do him a favor and make an animated "commercial".

What surprised him really was that his old classmate actually bypassed the advertising company and took the initiative to find the animation company as a "customer".

"High in the Sky"

"And what do you say?"

Jiang Keke said curiously: "Old classmate! This can't give him an eight-or seven-fold discount?! ”

"What's a discount?"

Gu Miao said arrogantly: "It is precisely because I am an old classmate that I am embarrassed to make him money, so I pointed out a clear path for him." ”

Engage in animated ads, no problem!

With the production capacity of Wanbao Animation, the advertising film that Lee Jung-yong needs can be completed in two days at most.

But this kind of advertising is all too common.

The publicity effect is estimated to be not bad. If you want to have a good publicity effect, you have to put some effort into the advertising content and create a little novelty.

What is new......

Gu Miao smiled and patiently explained to his girlfriend: "You say, how about we anthropomorphize jelly and make them come alive?" ”

Jelly anthropomorphic?

It seems to be ...... It's kind of interesting!

In his mind, outlining the appearance of 'jelly people', Jiang Keke nodded and said, "Not bad!" That's a great idea! ”

Jelly anthropomorphism, just thinking about it makes me feel cute. If it is filmed and broadcast as an advertisement, I believe the children will not be able to resist.

After all......

Who would say no, talk and move, or fruity jelly?

If this "jelly man" will still play treasure and pretend to be cool, dig lotus roots! This jelly must be refreshing to eat, right?