There are many jellies on the market.

How much? Find a supermarket, a commissary, or a grocery store and you'll find no less than 10 jelly-based products.

So in this case......

How should the food factory of old classmate Li Zhengyong stand out among the many jelly snacks and make everyone recognize them at a glance?

"The Point Guard Is Here"

That's where a "special" design comes in.

Gu Miao believes that the image of the jelly three musketeers is not only used in the outer packaging of jelly, but can also be used more deeply.

For example, how about making the shape of jelly into the character shape of orange fragrance, pineapple blowing snow, and Lu Xiaoguo?

The color scheme is exactly the same!

In this way, when consumers choose jelly, they can see the special features of this jelly at a glance.

Coupled with the broadcast of the "Jelly Three Musketeers" animation, children can easily identify the animated characters represented by each jelly.

"Good, good!"

Li Zhengyong said excitedly: "Then listen to you, make the jelly look like an animated character." ”

It's not that hard.

Today, jelly has developed many styles as a common snack. Making an animated character look is not a challenge at all.

Of course!

The hardest part is definitely "propaganda".

After all, the jelly is made, but the children can't recognize it, so what's the point of doing it?

Therefore, the supporting advertising has to keep up, the so-called advertising, in fact, is also very simple:

Based on the protagonist of "The Three Musketeers of Jelly", just make a nonsensical advertising animation and send it to the TV station for broadcast.

Advertising is not the point.

No matter how wide and frequent TV commercials are, the brainwashing effect is not as good as that of animation. As long as the animation can become popular, the jelly of the old classmate will definitely be sold.

Speaking of animation......

In fact, during this time, Gu Miao was also lazy. Originally, there were not many episodes, only more than 20 episodes of "The Three Musketeers of Jelly", and it took so long to make a five-episode feature film.

For Gu Miao, a well-known "fast gunner" in the animation circle, this progress is definitely not normal.

It's a pity that Lee Jung-yong doesn't know how to do it!

He thought it was normal progress! Even Gu Miao told him that he still felt that the progress was quite fast, so he asked Gu Miao not to rush the progress and focus on improving the quality.

Gu Miao was speechless by him.

"The Three Musketeers of Jelly" is a 3D cartoon, produced by Weiwei Studio, a subsidiary of Wanbao Animation, with a total of more than 140 people and a cumulative investment of more than 10 million.

For works of this grade, it took 70 days to make only five films.

Is this fast?

Don't look at the animation "Little Master of China" produced by the Wolf Castle Studio next door, which was established almost at the same time as "The Three Musketeers of Jelly", with more total episodes and higher difficulty, and the production progress was two-thirds completed.

It can only be said.

Someone is lazy, I don't say who!

After sending off the satisfied old classmates, Gu Miao returned to the Dimension Studio and convened everyone for a closed-door meeting.

The topic of discussion is simple.

The production of the animation "The Three Musketeers of Jelly" is on the right track, and then it is just a matter of going step by step and following the storyboard.

But there's still one question left unresolved!

There are a lot of "martial arts" and "names" involved in the animation.,Although a pseudonym is used.,But everyone knows who it refers to.。

Under this premise, does Wanbao Animation need to say hello to the copyright owner and give some money?

"I feel like this money has to be given."

A screenwriter suggested: "Although we used a pseudonym, we didn't violate our rights and interests on the surface. But anyone with a discerning eye can see that we have borrowed other people's martial arts and names. ”

"Give some money so that you don't get gossiped about, and at the same time reduce the risk."

"I don't think so."

Some people disagree, he thinks that the names of people in the animation, such as Orange Lingering and Pineapple Blowing Snow, etc., although they are related to the "martial arts" protagonist, are not a person at all.

It can be understood as a "tribute"!

If it's just a simple tribute, then there's no reason to pay this copyright fee and spend this unjust money.

Even if the other party is not satisfied and starts a lawsuit, Wanbao Animation will not fool them.

After all, the animated characters are original characters, and you can't say that Orange Liuxiang's name is very similar to "Chu Liuxiang", so it is determined to be "infringement", right?

"Let's ask."

Gu Miao's head grew when she heard them arguing.

Considering that the audience's "copyright awareness" is getting stronger and stronger, in order to avoid being gossiped about and hanging out as a, Gu Miao decided to say hello and ask about the price.

It should not be expensive.

After all, this is just borrowing "names" and "martial arts", not copying characters or plots.

Like the last time Huang Kun engaged in Pig Man's "Olympus Fantasy", he also used many classic martial arts names, and he ran to package the copyright, and it only cost two or three hundred thousand.

Actually, these are all fine.

What impressed Gu Miao the most was that when making the animation "Sailor Moon", because a certain brand had a "dress" that was particularly beautiful, Seto wanted to use it in the animation.

Originally, it was a small thing.

As a result, the luxury brand asked for a "one million" brand authorization fee on the spot, and this million is not yen, but RMB.

Seto was scared to pee on the spot.

He made a report to Gu Miao, and then made a silence and asked the original artist to delete all the sketches about this "dress" and make a new dress for Sailor Yue.

This incident left a deep impression on Gu Miao.

It is precisely because of this incident that he has always paid great attention to details when making animations, and all the "props" that appear in the animation must be original if they can be original.

Don't try to copy the prototype of reality.

Copying the prototype of real items, although it is very reductive, but it is easy to be ripped off! is also a knock on a target, who can withstand this?

Actually......

When preparing for "The Three Musketeers of Jelly", Gu Miao thought about changing the names of Orange Liuxiang, Pineapple Blowing Snow and Lu Xiaoguo and others.

Changing the name will not only reduce controversy, but perhaps also reduce the cost of royalties?

But then he felt that it was not right.

The Jelly Three Musketeers, including the supporting characters, are almost all born out of the classic "martial arts" characters. Changing the name is just a cover-up and stealing the bell.

If you want to change, you have to change your personality.

But the character design has also changed, so is this "Jelly Three Musketeers" still the original "Jelly Three Musketeers"? Is there still the original program effect?

That's why.

Gu Miao finally gave up the idea of "changing her name", and honestly contacted the copyright owner, preparing to win the authorization of these names to avoid being gossiped about.

Fortunately!

In the past two years, the theme of martial arts has not been very popular in the fields of TV series, movies and games, let alone the animation industry.

Therefore, the copyright owner did not ask for any high price, and the two parties were willing to negotiate this matter very happily.

It's interesting to say.

When negotiating authorization, the descendants of a certain martial arts master put forward a suggestion that made Gu Miao's eyes shine.