It's interesting to say.

In fact, the adventure of crossing another world has always been a popular creative theme in the animation circle, and a large number of works emerge every year.

For example......

Wanbao Animation's previous "Dragon Fighter" belongs to this category, and the results are still very good.

It's just that this year is special.

In previous years, the adventure animation of the different world was a small fight at best, and the animation circle as a whole was full of flowers, with any theme.

But since the first half of this year, the direction of the market has changed.

The animation theme of a hundred flowers suddenly became "unique in another world". This kind of transformation is like changing from "a hundred schools of thought" to "exclusive respect for Confucianism".

It's hard to say if that's a good thing or a bad thing.

Huang Kun told Gu Miao.

The reason why the wind direction of the animation market has changed so suddenly this year is actually very complicated.

On the one hand, a number of excellent animation works from another world have emerged in Neon, which has brought fire to this theme and attracted peers to follow suit.

On the other hand, the focus of the ACG industry is tilted towards the "other world", which is also to bypass the restrictions of "policy supervision" in various countries.

This is not difficult to understand.

The same two animations, one called "Urban Horse Hunter", tells the story of a super boy who hunts all kinds of "bad guys" in the city, punishes evil and promotes good.

One is called "Horse Hunters in Another World", which tells the story of urban horse hunters who travel to another world and continue to do their old jobs, hunting all kinds of bad guys to punish evil and promote good.

Here's the problem......

Of these two animations, who has a higher probability of passing the review? Who can broadcast in prime time, and who will be squeezed into the "late night and early morning file" broadcast?

Think about it with your ass.

For the same sensitive theme, the story is set in a modern city, so it is easy to be "banned" or "deleted" and corrected.

But the story is set in a different world, and the situation is completely different.

What?

Is there an "age rating" system abroad?

This one does exist, but can 12+ and 18+ be the same? What animator doesn't want his work to be seen by more audiences?

Not to mention.

Animation producers basically have the willingness to "go to sea to make money", and if your animation wants to be broadcast abroad, it will face a problem.

2k

How do I pass the review mechanism of other countries?

In hundreds of countries around the world, the audit standards are not uniform. Maybe the same animation can pass the trial in country A, but it can't pass the trial in country B.

That's why.

In order to minimize conflicts and misunderstandings in moderation, it is definitely a smart and "money-saving" way to move the story background to a "different world".

Gu Miao has a deep understanding of this.

In order to introduce the first season of the "Sailor Moon" anime, Wanbao Animation and Flamingo Cartoon can be said to have done their best.

Even so, the version of the animation that has been reviewed has still been cut out of some key shots, and some holy lights have been played.

And an animation like "Dragon Fighter" was simply a green light when it was submitted for review, and there were basically no obstacles.

This example may not be appropriate.

But it can also prove that in the review standard, the "otherworldly" background is indeed very advantageous, at least there is no need for taboos.

But then again......

Although the theme of "Crossing Adventures in Another World" has many advantages, Gu Miao still disagrees with Huang Kun's proposal to follow the trend.

The reason is simple.

The three words "different world", "crossing", and "adventure", it is not bad to take out one alone, but when they are combined, they become "rotten street" goods.

Nima!

This year's neon new series,Especially the new one in the second half of the year,At least eight of the ten have different world themes.,It's really too abstract.。

More abstract than that is......

This theme is so bad, and the audience is still as excited as "watching it for the first time", as if they will never get tired of watching it. Such a bizarre result is simply speechless.

Gu Miao didn't plan to follow suit.

That's what he said, and that's what he did, and whoever asked him would say, "Just be yourself, don't blindly follow the trend." ”

In his opinion, this trend of "adventure through another world" is estimated to disappear after a while.

After all, the audience is not blind.

No matter how fresh the subject matter is, after watching so many homogeneous works, you will eventually get tired of it, just like the "zombie" movie that exploded in Xiangjiang at the beginning.

Getting together to follow the trend, there is no good result.

Of course......

Gu Miao just doesn't follow the trend, it doesn't mean that he won't do "other world" animation.

"What's the difference?"

Guo Hongwei, who was chewing gum, asked puzzledly: "You say that you don't follow the trend, but your body is very honest?" ”

"It's not called following the trend."

"When the price of pork rose and everyone rushed to build a pig house to raise pigs and get rich, I also built a pig house."

Gu Miao raised her eyebrows: "The biggest difference between me and those who follow the trend is that they raise white pigs and I raise black pigs!" ”

Xiao Guo: "......"

He was stunned.

You said you didn't follow the trend, you did raise pigs, you said follow the trend, and ran to raise black pigs...... So is this a follow-up?

"Worthy of a master."

After a while, Guo Hongwei, who finally cleared his mind, couldn't help but complain: "Then what do you mean by black pigs and white pigs?" ”

"Leave that alone."

"Anyway, you just remember that being a teacher is different from those bewitching sluts who follow the trend." Gu Miao explained.

That's really different.

People are all making their positions clear, saying that they will follow the trend, without hesitation at all. It's like a master, who has been talking for a long time and not saying it.

Focusing on the topic of "whether to follow the trend", the master and apprentice talked for a while.

It wasn't until the sun was about to go down and it was close to the end of work that Guo Hongwei told the master his intention.

It's simple.

After the "Legend of the Seven Swords" animation production team was established, Xiao Guo quickly devoted himself to animation production.

But on the most important and core issue, as a director, he made a difficulty and hesitated, so he had to come to ask his master's opinion.

"The depth of the plot?"

"Yes!"

Xiao Guo hesitated: "Either be naïve and younger, or be more mature and mature." ”

Adults offer to ordinators?

This is a tricky choice, from the perspective of an animation director, it must give priority to "sub-supply" and meet the needs of audiences aged 6-16.

After all, the reality is in front of us.

In China, more than 80% of the audience watching cartoons are these underage primary and secondary school students. If you don't serve them well, you still want ratings?

But there's a problem with that.

"Legend of the Seven Swords" is a martial arts theme, and the martial arts theme is normally speaking, there must be content such as "happy enmity", "battle in the rivers and lakes" and "chivalrous tenderness".

These contents, if presented in the way of "sub-supply", it seems a bit "inconsistent".

The key is......

Even if you really use the sub-supply method to make these plots, the children may not be able to understand it!