Chapter 370: Propaganda Strategy (Ask for Subscription)
As we all know, the box office of the Pleasant Goat Zodiac series of movies is very high, and before the rise of "Bear Infested", it was the box office king of the domestic series of animated films.
Then here's the problem!
What is the box office of the Zodiac series of big movies of "Pleasant Goat and Big Big Wolf"?
Answer:
86 million bulls, 128 million tigers, 148 million in the Year of the Rabbit, 160 million in the Year of the Dragon, 125 million in the Year of the Snake, and 87 million in the Adventures of Pegasus.
Surprised, right?
The box office of the movie in the Year of the Ox turned out to be one of the worst in the entire series, and the movie in the Year of the Dragon was actually the highest-grossing work?
All right!
This may sound outrageous, but it's an indisputable fact. The Pleasant Goat Zodiac series, the most popular and profitable is the "Rabbit Dragon" for two years.
Moreover, Gu Miao still knows a little.
That is the whole Zodiac series of big movies, in fact, the initial bullish spirit, the influence is really not big.
When the movie "Bull Spirit" was released in 09, in fact, many people, including many loyal fans of Pleasant Goat animation, didn't know that there was such a movie released.
It wasn't until later, when TV reports took turns, and after the release of "Bull Spirit", children's channels around the country began to broadcast it, and the audience learned about this movie one after another.
This is also why, obviously the pioneer of the Zodiac series, the box office performance of "Bull Spirit" is not very good.
Actually, it's normal.
If the publicity and promotion are done well, before the movie is released, strive to let more fans know the movie information, and it is not difficult to break 100 million at the box office.
But it's not a big problem......
Although the first zodiac movie "Bull Spirit" failed to realize the dream of "box office over 100 million", the second year's "Tiger and Tiger" did.
And it's done brilliantly!
"Tiger and Tiger" should be the first work in the Pleasant Goat Zodiac movie series to break the "circle" in influence.
At the time of the Spring Festival in 2010, a domestic animated film had a box office of over 100 million, what does that mean?
Gods of World War I!
Such an achievement must be said a lot, and anyone who doubts it is silent when they see the box office results.
Unbelief? Then it depends on the same period!
That year, the top ten domestic films at the box office, the first "Let the Bullets Fly" had a box office of 665 million, the fifth "Ip Man 2" had a box office of 219 million, and the tenth "Jin Yiwei" had a box office of 142 million.
Got it?
In this competitive environment, "Tiger and Tiger", which squeezed into the "top ten domestic film box office" with half of its body, was a blockbuster at the time.
Many film practitioners have also seen the development trend of domestic animated films through "Tiger and Tiger".
So......
Although the box office of "Tiger and Tiger" is not the highest, it is definitely the highest status in the entire zodiac movie sequence.
No way, it's too representative.
With the foundation laid by "Bull Spirit" and "Tiger and Tiger", the Pleasant Goat Zodiac series of movies became an instant hit and became a frequent visitor to the Spring Festival stalls every year.
This red is a full six years!
Six movies in six years, with a total box office of about 700 million, an average movie has at least 100 million box office.
Sounds pretty good......
It's a pity that everything is afraid of comparison.
Although the cumulative box office of the six Pleasant Goat movies is not bad, and the average of more than 100 million yuan can be obtained, it can be compared with the latecomer "Bear Infested", it is completely destroyed.
The box office of a bear infested movie is five or six billion, and the box office of the movie adds up to 2.5 billion, which is simply too enviable.
Of course, times are different.
It is certainly inappropriate to compare the film market ten years from now with the film market ten years ago.
Gu Miao didn't expect that the movie "The Snake Comes to Run" could slash five or six billion box office like a bear infested. After all, he knew in his heart that this was unrealistic.
His only hope is to reproduce the record of "Tiger and Tiger".
The goal is to "break 100 million" box office!
Xiao Xiong always made a bet with him, Gu Miao still remembers it.
"Kuiba's 100,000 Urgent" was originally very promising, but under internal and external troubles, it ended regrettably.
To be honest, Gu Miao felt quite guilty.
Xiao Xiong always regarded him as a real brother, but he played with Xiao Xiong and created the tragedy of "Kuiba" as an accomplice.
What is done cannot be undone.
"Kuiba" is destined to be a pity.
With guilt for Mr. Xiaoxiong, Gu Miao had to fulfill his promise no matter what, and personally created a domestic animated film with a "box office of over 100 million".
He wants to prove it to all.
Who says animation can't work? Who said domestic animation can't work? The box office of the Pleasant Goat movie has exceeded 100 million, do you call this one?
Fuck your uncle!
"I don't care what you do, anyway, before the Spring Festival, I want to see shopping malls and supermarkets all over the country...... Sticking a poster from the movie "The Snake Comes to Run"! ”
"As for the Internet, I want to see movie-related topics on the hot search, I want to see related news reports, and I want to see the heat of discussion."
"The Great Age of Genes"
patted the table, Gu Miao's expression was very serious and said, "You must do enough work to publicize this piece." Let those loyal fans who love Pleasant Goat know the movie and know the specific release date. ”
School is a top priority.
Gu Miao knows that most of the fans of the animation of "Pleasant Goat and Big Big Wolf" are primary and secondary school students, and even the proportion of primary school students accounts for more than half.
This also means:
Primary and secondary schools around the country, especially primary schools, are the "key" targets for film publicity and promotion. Winning these schools, the movie is half the battle.
But here's the problem.
People's schools are sacred places for "teaching and educating people", how can they condone animation companies and run to promote their own movies?
Unless, the principal is a relative of Gu Miao.
After thinking about it for a long time, Gu Miao, who never thought of how to break through the double defense line of "teacher" and "parent", threw the problem to everyone.
As the saying goes.
Three stinkers, race Zhuge Liang!
With everyone's brainstorming, maybe they can come up with a way to bypass teachers and parents and go into the campus to promote the movie?
"Do you want to go to the school gate?"
Ma Kui touched his chin and said, "Get a few propaganda floats and drive them to the school gate as soon as school is over, do you think it will have an effect?" ”
"Yes, but it doesn't feel like it works."
"Unless it's a delivery, there aren't many people watching, let alone remembering...... Huh! I've got it. ”
Lao Zhang, who was silent on the side, suddenly had a flash of inspiration and said: "I have a way to let us enter the school openly and carry out publicity." ”
"Oh? Let's hear it. ”
Gu Miao was very interested, he wanted to know what was the way to get the school to agree to such an excessive request.
"Donate!"
Lao Zhang hurriedly explained: "If we donate a batch of school supplies or books to the school in the name of the production team of the movie "The Snake Comes to Run", will the school refuse our kindness? ”
Refuse?
This...... This refusal is a fart!
Well-wishers donate school supplies and books, and the principal is not happy to accept them, and then hold a "donation ceremony" under the national flag?